Creativie creative management and designing business
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Creativie creative management and designing business



A lecture held in Berlin at Hertie School of Governance

A lecture held in Berlin at Hertie School of Governance



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Creativie creative management and designing business Creativie creative management and designing business Presentation Transcript

  • Creative Management andDesigning Business!Prof. Jurgen FaustPresident of MHMK Universityprof. jurgen faust
  • Design, Business, Management,Creativity
  • A business (enterprise or firm) is an organization involved inthe trade of goods, services, or both to consumers.Business plan and Business model determine the outcome ofan active business operation. View slide
  • Business can be only determinedby models! View slide
  • a model is a is an artifact.
  • a. representation: a model is always an image ofsomethingb. simplification: a model reduces the number ofparts to the original by only capturing relevantpartsc. pragmatism: any model is created for a specialpurpose, and this purpose is specified for certainusers within a certain period of time.(Stachowiak 1973, p. 131, translated by the author)prof. jurgen faust
  • therefore: business is alwaysdesigned, created!
  • ‘According to a Nobel Laureate Herbert A. Simon,we are living in the ‘artificial world’.There are three different types of artifacts:products,organizations,and information.
  • A business is an organization wehave created (designed) and itis described in an informationalmodel!
  • What is design?Three artifacts, therefore we would need to say that design isa purposeful creation ofproducts,organizationand information
  • Definition of design according to Herbert Simon:“Everyone designs who devises courses of action aimed atchanging existing situations into preferred ones.”
  • ... but Design has changed!
  • products goodsservicesand identitiesinterfaces multiuser systemsandnetworksprojects discoursesH. Krippendorff, The semantic turnproducts information organization
  • ... we are designing design as weare designing business!
  • Examples:
  • prof. jurgen faustCreativityDesigning Business=purposeful managementof an organisationinvolved in the trade of goods, services,to consumersDesigningpurposefull changing of existing situationManaging Business
  • What managers can do?Challenge: match people with the right assignmentFreedom: freedom regarding process, not the endsRessources: time and moneyWork-group: teams must be functionalSupervisors encouragement: rewards and critiqueOrganizational support: politique prevents, organizationalsharing supportsprof. jurgen faustTeresa Amabile, How to kill Creativity, in Creative Management, Jane Henry, 2001,2ndEdition
  • Purpose of a Business?“The purpose of business is to create and keep a customer.”The purpose of the business is to fill a need.Filling that need with something that makes profit will make thebusiness grow and jurgen faustPeter F. Drucker
  • prof. jurgen faustPurpose?
  • … and keeping it in business through making profit!prof. jurgen faustDesigning purposeful business…
  • (Prof. Jurgen Faust, MHMK)prof. jurgen faustTHANKS FOR LISTENING!