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Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
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Northridge Webinar Share Point 2010 Public Web

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Microsoft SharePoint continues to accelerate as a platform for both “in front of the firewall” solutions and “behind the firewall” solutions. Gartner has reported that more than 50% of its own client …

Microsoft SharePoint continues to accelerate as a platform for both “in front of the firewall” solutions and “behind the firewall” solutions. Gartner has reported that more than 50% of its own client organizations are using SharePoint in some capacity, and with the recent introduction of SharePoint 2010 exponential growth is further anticipated. During this session, Northridge SharePoint consulting experts will discuss how SharePoint is more than an enterprise intranet, enterprise content management, and BI platform -- SharePoint is a solid foundation for external web solutions.

Whether you are currently leveraging your organization’s SharePoint platform investment for your external web marketing or business solutions, or considering it, this webinar will be valuable in understanding how the SharePoint platform aligns with your business and marketing requirements, including areas such as:

• User Experience & Creative Design
• Web Content Management
• Search
• Custom Application Development
• Rich Internet Applications

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  • 1. SharePoint 2010 for Public Websites & Applications: Sh P i t 2010 f P bli W b it & A li ti Core Aspects of the Platform that Support Enterprise Business &  g q Marketing Requirements for External Web Solutions  Wednesday, June 30, 2010 info@northridge.com 877.693.5167 www.northridge.com www.northridge.com | Proprietary & Confidential 1
  • 2. Today’s Webinar: What Will We Cover? Introductions, About Today’s Presenters What is SharePoint 2010 What is SharePoint 2010 Common SharePoint Platform Benefits for Intranet, Extranet, Internet What Specific Aspects of SharePoint 2010 Support External Websites and Applications User Experience Overview  Web Content Management Overview Search Overview S hO i Custom Development Overview How does Licensing for External Websites Work g Northridge SharePoint Portfolio Examples Q&A, Next Steps www.northridge.com | Proprietary & Confidential 2
  • 3. Who is Northridge We combine business consulting, online marketing, creative services, and deep  technical expertise to help our clients drive business value from Microsoft technology  technical expertise to help our clients drive business value from Microsoft technology in the following three core areas: Acquisition &  q Collaboration &  Insight &        g Retention Productivity Analysis We have a Strong Foundation.  We have a Strong Foundation 10 years in business, 80+ full‐time consultants serving clients across North America We experience Continued Growth. Top 50 Fastest Growing Companies (Atlanta Business Chronicle) Top 50 Fastest Growing Companies (Atlanta Business Chronicle) We are a Microsoft Gold Certified & Managed Partner. 7 Certified Competencies, 75+ Customer References Less than 1% of all Microsoft Gold Certified Partners are Managed Partners Less than 1% of all Microsoft Gold Certified Partners are Managed Partners www.northridge.com | Proprietary & Confidential 3
  • 4. What is SharePoint & How Can It Be Used Websites & Portals Intranet, Extranet, & Internet Sites Collaboration & Productivity Solutions On‐premise, Cloud‐based, & Hybrid Models Cross Browser, Offline, Mobile, MS Office Integration Business Applications Sites Social Networking Program & Project Management Custom Business Application  Communities, My Sites, Blogs & Wikis Development Tagging, Tag Clouds, Ratings, Activity  Tagging Tag Clouds Ratings Activity Read / Write Integration w/ Line  Feeds, Social Bookmarking of Business (LOB) data Composites Communities Profiles & Expertise Visual Studio Support Organizational Browsers Data Exposed Through Web  Services & APIs  Services & APIs Web & Enterprise Content W b&E i C Web Content Management Insights Content Enterprise Document, Records,  Audio/Video Management Business Insight & Analysis g y Workflows & Routing, Metadata  Workflows & Routing Metadata Dashboards & Scorecards Taxonomies and Folksonomies  Search BI Reports Document Imaging & Capture Incorporation of LOB Data from  Data Warehouse Enterprise Search Web Analytics Web Analytics Search Structured & Unstructured Content S h St t d & U t t d C t t PowerPivot, Excel Services, Visio  Search Content w/in SharePoint, File Shares, Websites,  Services Email Folders, Databases, LOB Systems (FAST Search) Social Relevance & Phonetic Search 4 www.northridge.com | Proprietary & Confidential
  • 5. Common SharePoint Platform Benefits Rich and integrated platform to replace  heterogeneous environments and niche  systems. Build applications in a timely and cost  Web      Client  effective manner. Apps Extranets Single platform for developers and  Single platform for developers and administrators. Single platform for content managers  Public  Intranets and end users. Websites One‐time training and cost‐effective  SharePoint maintenance. Leverages your existing investment in  Microsoft technology. Microsoft technology. Leverages existing knowledge of  Microsoft infrastructure required to  support, maintain, monitor, and deliver  high availability. high availability www.northridge.com | Proprietary & Confidential 5
  • 6. SharePoint for External Websites & Applications Websites & Portals Intranet, Extranet, & Internet Sites Collaboration & Productivity Solutions On‐premise, Cloud‐based, & Hybrid Models Cross Browser, Offline, Mobile, MS Office Integration Business Applications Sites Social Networking Program & Project Management Custom Business Application  Communities, My Sites, Blogs & Wikis Development Tagging, Tag Clouds, Ratings, Activity  Tagging Tag Clouds Ratings Activity Read / Write Integration w/ Line  Feeds, Social Bookmarking of Business (LOB) data Composites Communities Profiles & Expertise Visual Studio Support Organizational Browsers Data Exposed Through Web  Services & APIs  Services & APIs Web & Enterprise Content W b&E i C Web Content Management Insights Content Enterprise Document, Records,  Audio/Video Management Business Insight & Analysis g y Workflows & Routing, Metadata  Workflows & Routing Metadata Dashboards & Scorecards Taxonomies and Folksonomies  Search BI Reports Document Imaging & Capture Incorporation of LOB Data from  Data Warehouse Enterprise Search Web Analytics Web Analytics Search Structured & Unstructured Content S h St t d & U t t d C t t PowerPivot, Excel Services, Visio  Search Content w/in SharePoint, File Shares, Websites,  Services Email Folders, Databases, LOB Systems (FAST Search) Social Relevance & Phonetic Search 6 www.northridge.com | Proprietary & Confidential
  • 7. Poll How are you currently leveraging your SharePoint Platform? H tl l i Sh P i t Pl tf ? Intranet 35.4% Extranet 1% Public Website 4% Web Applications 2% Combination of Above 44.4% Not Currently Leveraging 13.1% www.northridge.com | Proprietary & Confidential 7
  • 8. User Experience: Overview SharePoint 2010: User Experience Sh P i t 2010 U E i User Experience Defined Elements of Design Elements of Design SharePoint Design Hierarchy SharePoint Doesn’t Need to be Plain Vanilla www.northridge.com | Proprietary & Confidential 8
  • 9. User Experience: Defined Optimal User Experience creates a marriage of Business Drivers and User Goals Organization Website Audience Business Drivers Positive User User Goals Experience www.northridge.com | Proprietary & Confidential 9
  • 10. User Experience: Elements of Design Three Core Attributes of Interface Design (all possible with SharePoint) Visual Design • Overall look and feel; what emotions you want to evoke • Branding and tone through use of fonts colors and imagery Branding and tone through use of fonts, colors, and imagery Information Design • Prioritization of information and functionality at screen level Prioritization of information and functionality at screen level • Aligned with both user and organizational goals Interaction Design • How users control their flow through key functionality and processes • Interface Controls, Navigation, Commerce, Search, Forms, Document  Downloads, Email sign‐up processes www.northridge.com | Proprietary & Confidential 10
  • 11. User Experience: Design Hierarchy Elements of SharePoint Visual Design Master Page Page Layout Page Layout Web parts Web parts www.northridge.com | Proprietary & Confidential 11
  • 12. User Experience: Creative Options Master Page  Header and Navigation support allows for  the creation of  h f Header Graphic custom HTML and  CSS. Breadcrumb Master Pages help  g p enforce structure  throughout the site. Left  Web Part Each Page has a  Navigation N i i Publishing HTML Field Zone Content Type which  defines the  Metadata and a  Page Layout which  defines the  structure. Content Types are  Site Footer associated with one  or more Page  Layouts. www.northridge.com | Proprietary & Confidential 12
  • 13. User Experience: Creative Options Design and Branding, What Limits? The creative designer is not limited by the  The creative designer is not limited by the SharePoint Platform. SharePoint does not have to be Vanilla. www.northridge.com | Proprietary & Confidential 13
  • 14. Web Content Management: Overview SharePoint 2010: Web Content Management Sh P i t 2010 W b C t t M t Master Pages & Page Layouts Publishing Roles & Workflow Publishing Roles & Workflow Publishing UI Improvements Shared Service Applications Managed Metadata Service Content Organizer Search Engine Optimization & Site Analytics h l www.northridge.com | Proprietary & Confidential 14
  • 15. Web Content Management: Master Page & Page Layouts Master Pages – Define the overall page structure for common elements such as Header,  Footer, and Navigation.  Header Top Navigation Page Layout Footer www.northridge.com | Proprietary & Confidential 15
  • 16. Web Content Management: Master Page & Page Layouts Content Type – A reusable collection of settings you want to apply to a certain category  of content. Content Types enable you to manage the metadata and behaviors of a  document or item type in a centralized, reusable way. d i i li d bl www.northridge.com | Proprietary & Confidential 16
  • 17. Web Content Management: Master Page & Page Layouts Content Query Web Part – A built‐in web part that allows the content to be aggregated  based on specific queries. The display is controlled by an XSL template. Press Releases Content Type yp Events Content Type Capabilities Content Type www.northridge.com | Proprietary & Confidential 17
  • 18. Web Content Management: Master Page & Page Layouts Page Layout – A template that is used in conjunction with a Master Page to control the  look, feel, and content of a page. The Page Layout provides controls based on the Content  look, feel, and content of a page. The Page Layout provides controls based on the Content Type columns which allow the user to edit the page content. www.northridge.com | Proprietary & Confidential 18
  • 19. Web Content Management: Publishing Roles & Workflow SharePoint Security – Group based security integrated with Active Directory Flexible model allows Administrators to define security at the Site, List, or even Item  Level. L l Each sub‐site can have a different group of Content Authors and Approvers. Security model should be implemented according to organizational structure and/or  q business requirements. • Add/Update Content • Approve Content Administrator • Manage Structure and  Hierarchy h • Add/Update Content Approvers • Approve Content Author • Add/Update Content www.northridge.com | Proprietary & Confidential 19
  • 20. Web Content Management: Publishing Roles & Workflow Approval Workflow – SharePoint includes a powerful and flexible approval workflow  out of the box. out of the box Assign to SharePoint Group, AD Group, or Individual Workflow Task Management Parallel (All participants simultaneously) ( p p y) Series (One participant at a time) Email notification of pending tasks and status updates www.northridge.com | Proprietary & Confidential 20
  • 21. Web Content Management: Publishing UI Improvements Contextual Ribbon UI provides  consistent experience across  Office applications Consistent Rich Text Editor  Controls Multi Browser Support Multi‐Browser Support Modal Dialog Box Interface for  List Forms File Drag and Drop www.northridge.com | Proprietary & Confidential 21
  • 22. Web Content Management: Shared Service Applications Provides effective targeting of services to the Web Applications you have created  Web Apps consume services on an individual basis Each Web App can use any combination of the available Service Apps Each Web App can use any combination of the available Service Apps You can deploy multiple instances of the same Service App This model also allows Cross‐Farm Service Apps You can also write your own services that take advantage of the SharePoint  infrastructure www.northridge.com | Proprietary & Confidential 22
  • 23. Web Content Management: Shared Service Applications Access Services ‐ Allows viewing, editing, and interacting with Access databases in a  browser. Managed Metadata Service ‐ Provides access to managed taxonomy hierarchies,  keywords, social tags, and Content Type publishing across site collections. Secure Store Service ‐ Provides capability to store data (e.g. credential set) securely  and associate it to a specific identity or group of identities. State Service ‐ Provides temporary storage of user session data for Office SharePoint  Server components. Usage and Health Data Collection ‐ This service collects farm wide usage and  U dH l h C ll i health data and provides the ability to view various usage and health reports. Visio Graphics Service ‐ Enables viewing and refreshing of published Visio diagrams  in a web browser. in a web browser Web Analytics Service Application ‐ Enable rich insights into web usage patterns  by processing and analyzing web analytics data. Word Conversion Service Application Provides a framework for performing  Word Conversion Service Application ‐ Provides a framework for performing automated document conversions. www.northridge.com | Proprietary & Confidential 23
  • 24. Web Content Management: Managed Metadata Service Managed Metadata Service ‐ Provides access to managed taxonomy hierarchies,  keywords, social tags, and Content Type publishing across site collections. www.northridge.com | Proprietary & Confidential 24
  • 25. Web Content Management: Content Organizer Content Organizer – Provides a mechanism for organizing content based on  metadata and user defined rules. metadata and user defined rules Redirect Users to Drop Off Library – All uploads are automatically placed in  the drop off library. Sending to Another Site – Create rules to send uploads to another site. Folder Partitioning – Automatically create folders to avoid folders with too  many items. Duplicate Submissions – Control what happens when duplicate documents are  submitted (new version new copy) submitted (new version, new copy). Preserve Context – Keep audit log and properties intact after item is routed. www.northridge.com | Proprietary & Confidential 25
  • 26. Web Content Management: Search Engine Optimization Site Map Relevant content and  judicious linking of site  content. content SEO Specific Fields:  Meta Description, Meta  Keywords, Title Cross Linking of  Relevant Content Human and robot  Control fields that  Control fields that readable Site Map. facilitate organic search  optimization, i.e. Page  Title, Natural Language  URL. www.northridge.com | Proprietary & Confidential 26
  • 27. Web Content Management: Site Analytics & Reporting Traffic reports: provide metrics such as: How much traffic your site gets (Number of Page Views); Who visits your sites (Top Visitors); How visitors arrive at your site (Top Referrers); How visitors arrive at your site (Top Referrers); Daily Unique Visitors, Top Destinations, Top Browsers, etc; Search reports: insight into what users are searching for: How many times users searched (Number of Queries); What were the most used search terms (Top Queries); What queries have high failure rates (Failed Queries); What queries have high failure rates (Failed Queries); Best Bet Usage, Search keywords, etc; Inventory reports: key metrics regarding the inventory of your sites: What is the total disk drive space user (Storage Usage); How many sites exist (Number of Sites); Top Site Product Versions, Top Site Languages, etc; p , p g g , ; Reports aggregated at the following levels: Per web application in the farm Per site collection Per site Per search service application NEW FEATURES Web Analytics Workflows – send reports either on a schedule or  when specific conditions are met.  Example: page views drop by 50% week  over week. Best Bets Suggestions – automated suggestions for new Best Bets  based on search metrics. www.northridge.com | Proprietary & Confidential 27
  • 28. SharePoint 2010 and Search: Value Proposition Opportunity Cost Value Opportunity When you have gone to such  Use features like Best Bets and  trouble to get a prospective  Promote / Demote to push customer to your site, beware of  results based on query keywords  driving them away with inferior  and site scope site search. Dynamically drive marketing  Inferior site search: campaigns and inventory  drives users back to the  drives users back to the clearance through search clearance through search external search engine, and  possibly to your competitors Annotate web content with tags  leaves product sitting on the  and metadata to target as many  shelf search scenarios as possible misses up‐sell and cross‐sell  i ll d ll Use search analytics to  opportunities undermines an otherwise  continually improve search  good site experience harms your brand y www.northridge.com | Proprietary & Confidential 28
  • 29. SharePoint 2010 and Search: Core Value Areas SharePoint 2010 Raises the Bar for Public Internet Site Search  Faceted search presents metadata‐based Refinement Panel adjacent to results. Results ranking improves automatically over time based on click tracking. Increased performance and scaling options allow efficient crawling and and  options allow efficient crawling and  indexing, faster query performance, and fresher search results. Health and performance monitoring allows passive monitoring of site search. Web search analytics drives reports and dashboards for administrators,  Web search analytics d i t d d hb d f d i it t managers, and marketing specialists. Microsoft® FAST™ Search Server 2010 for Internet Sites increases search  capabilites even more, particularly in areas of faceted search and  pushing of capabilites even more particularly in areas of faceted search and ”pushing” of  search results. www.northridge.com | Proprietary & Confidential 29
  • 30. Custom Development: Overview SharePoint 2010: Custom Development Sh P i t 2010 C t D l t Development Tool Support Business Connectivity Services (BCS) Business Connectivity Services (BCS) Workflow Rich Internet Applications (RIAs) www.northridge.com | Proprietary & Confidential 30
  • 31. Custom Development: Development Tool Support A major complaint with SharePoint 2007 was the lack of development tools. Open Source projects such WSPBuilder, STSDEV, and others helped to fill the gap. Open Source projects such WSPBuilder STSDEV and others helped to fill the gap Microsoft has heard the development community load and clear! Visual Studio 2010 includes BUILT‐IN SharePoint Development Tools. Visual Studio 2010 provides a plug in architecture for community tools. Visual Studio 2010 provides a plug‐in architecture for community tools. Some of the New Features New Templates SharePoint Server Explorer Feature Designer Package Explorer F5 – compile, build, debug and deploy Integration with Team System Visual Web Part LINQ support www.northridge.com | Proprietary & Confidential 31
  • 32. Custom Development: Business Connectivity Services (BCS) Comes with WSS4.0 & SP2010  ( (wasn't available in WSS3.0) ) Office Applications Office Applications Read & Write capabilities Integrated Editor Environment  in SharePoint Designer 2010 &  Visual Studio 2010 Vi l St di 2010 Integrated into Office 2010  Suite Design Tools Design Tools SharePoint Sh P i t www.northridge.com | Proprietary & Confidential 32
  • 33. Custom Development: BCS External Content Types SharePoint Workspace with  Outlook Forms  SharePoint External Lists InfoPath Forms and Task Panes External Content Type Customer CustomerID FirstName LastName PhoneNumber EmailAddress   External data Search Results Office Applications 33 www.northridge.com | Proprietary & Confidential
  • 34. Custom Development: Business Connectivity Services (BCS) Solution Types Out‐of‐box Surface data in External  Lists Connect those lists to  Create reusable  Outlook, SPW (UI ECT components (UI parts, ECTs,  actions) External Data Columns Simple Intermediate Advanced NO CODE* CODE Power User Developer Advanced Developer www.northridge.com | Proprietary & Confidential 34
  • 35. Custom Development: Key Workflow Enhancements Design Tool Improvements Design Tool Improvements Visio 2010 SharePoint Designer Visual Studio 2010 Site Workflow – releases developers from  requiring a list item or document item to run  g workflow against. Reusable Declarative Workflows – does not  rely on a specific list but can be associated with  any list. High Privilege Workflow – specify an account  rather than run as logged on user. www.northridge.com | Proprietary & Confidential 35
  • 36. Custom Development: Workflow Development Cycle Define Process Flow Visio 2010 – SharePoint Workflow Designer f g Add Business Logic SharePoint Designer – Workflow Designer Define Customizations & Integrations www.northridge.com | Proprietary & Confidential Visual Studio 2010 – Workflow Designer 36
  • 37. Custom Development: Rich Internet Applications (RIA) SharePoint 2010 provides enhanced capabilities for building rich internet applications.  www.northridge.com | Proprietary & Confidential 37
  • 38. Custom Development:  RIA Enabling Technologies Microsoft Silverlight ‐ is a web application framework that provides functionalities  similar to those in Adobe Flash, integrating multimedia, graphics, animations and  interactivity into a single runtime environment. i t ti it i t i l ti i t Adobe Flash ‐ is a multimedia platform that is popular for adding animation and  interactivity to web pages. HTML5 ‐ is currently under development as the next major revision of is currently under development as the next major revision of  the HTML standard. Like its immediate predecessors, HTML 4.01 and XHTML 1.1,  HTML5 is a standard for structuring and presenting content on the World Wide Web.  The new standard incorporates features like video playback and drag‐and‐drop that  have been previously dependent on third‐party browser plug‐ins such as Adobe  have been previously dependent on third party browser plug ins such as Adobe Flash, Microsoft Silverlight, and Google Gears. Ajax ‐ (shorthand for asynchronous JavaScript and XML) is a group of interrelated web  development techniques used on the client‐side to create interactive web applications. jQuery ‐ is a fast and concise JavaScript library which simplifies the creation of  animations, communications to server requests, document traversing and event  handling. www.northridge.com | Proprietary & Confidential 38
  • 39. Licensing for Internet Sites, Internet Apps and Extranets  Optional Components i l www.northridge.com | Proprietary & Confidential 39
  • 40. Northridge Portfolio Examples www.northridge.com | Proprietary & Confidential 40
  • 41. Next Steps Next Steps  Next Steps Request Slides & Recording  Request Slides & Recording • To request access to today’s webinar recording, or a copy of  today’s slide presentation, please email:  marketing@northridge.com How SharePoint Can Support Your Business Goals How SharePoint Can Support Your Business Goals • Be one of the first 20 to engage with Northridge in a  meaningful conversation about how the SharePoint platform  can support your business goals and receive a SharePoint 2010  t b i l d i Sh P i t 2010 T‐Shirt, Pen, and Notebook courtesy of Northridge & Microsoft.  To set up a conversation, please email: sales@northridge.com www.northridge.com | Proprietary & Confidential 41

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