This document provides 74 ideas for content that can be added to a website to improve search engine optimization. It suggests including detailed text, photos, videos, presentations, testimonials, and other materials. Adding this kind of engaging, informative content will help attract more visitors from search engines by making the website more robust and satisfying users' needs for information. Regularly updating the site with new content that is relevant to users is important for search engine optimization and growing an online audience over time.

1. Your website can be
more awesome if…
Google sent more people to your website???
Show the world how the magic happens in your
business with information, content and ideas that you
can provide. Invest in your website success.
74 Terrific ideas for content that
you can add to your website so
that Google will love you

2. Google Loves Content
• If you want your website to pop and smash
your competitors down the page then you
are going to need a website that has:
– detailed and informative text and lists
– quality photos, videos and audio
– presentations, charts and documents
– testimonials, specifications and reports

3. Every page is a fishing hook
• Do you want a hand line with one hook
dangling off the jetty or do you want a
giant fishing trawler net scooping up
everyone on the internet that needs your
products, services and expertise?

4. Your website, your future
• Share your knowledge, experience and
information with your web designer in
digital form, ready to publish, a.s.a.p..
• Here are 74 ideas of what to prepare for
your website so that it is brimming with
words, images, videos and audio that is
unique and shouts out your brilliance.

5. 1. Record Video
• Video clips of your staff, business,
processes and more, demonstrate the
experience of being in your business via a
video clip shared on YouTube.
• Get a tripod for your phone or camera
• Hire a time-lapse photographer

6. 2. Audio
• Audio (can be captured as video)
explaining your business, benefits of
working with you, what makes your
business special for the client
• There are audio recording apps for phones
or you can get a dedicated recorder

7. 3. Points of difference
• Clear list of benefits and reasons that you
are awesome, what makes your business
special, why would someone choose you
instead of your competitors?

8. 4. Complaints
• List complaints that clients have (maybe
complaints about competitors or similar
products or services) which you seek to
solve for them or avoid
• How do you address these complaints,
what do you do to allay their fear of loss.

9. 5. Buyers remorse
• What do you do, say, give or fix to reduce
the likelihood of „buyers remorse‟ after a
transaction is completed?

10. 6. A day in the life of
• Tell a story of a day in the life of a potential
customer that visits your business, gets a
quote, goes ahead with a purchase
• Write it out and sketch some diagrams
• Or capture the process as audio or video
and we can transcribe it later.

11. 7. Photos
• Professional quality photos, of your team,
product, places, customers, location,
experience, service and anything else
relevant.
• If you don‟t have the skills and equipment
then hire a professional photographer

12. 8. Presentation files
• PowerPoint presentations that you show
clients which explain features, products,
benefits, criteria, examples and styles.

13. 9. Fact sheets
• Fact sheets about products and services
with tables and data with in depth
information

14. 10. FAQs
• Question and Answers your clients need
• Frequently Asked Questions (FAQ)

15. 11. Graphics
• Graphics that you want to use that you
have made or that have been created in
the past that show an aspect of your
business, product or service.

16. 12. Requirements list
• List of conditions your clients must meet or
requirements and recommendations
• It could be prerequisites for visiting you

17. 13. Biography (Bio)
• Potential clients may want to know who you are, what
you do and how you arrived to be at the business you
are in. A typical bio is where you emphasize your
credentials, a bit like an resume. Most bios are
something like this, they tend to be factual and
informative.
• Another way to present a bio is with a narrative, a
story. This type of writing allows you the descriptive
wording that can make your bio more interesting and a
path to the present.
• When writing your bio, consider your audience. If your
goal is to capture enquiries about home loans then
your bio could describe your expert qualifications as a
mortgage broker or banker.

18. 14. Supplier Websites
• List your favourite supplier websites that you
like the look and feel of, capture some of the
information from there as a quote or excerpt.
• You can use this list to direct clients to
wholesaler websites where they can see
more of the products that you sell.
• This list will also help you with ideas for your
website content and guide your web designer

19. 15. Blogging
• Type up some sample blog posts (or if you
aren‟t going to type them up then
audio/video blogs can be transcribed later)
• If you aren‟t sure what to put in a blog post
think back over the past 2 weeks and pick
out 10 clients, sales or projects to describe

20. 16. Testimonials
• Written testimonials, photos with happy
clients, video testimonials
• Check facebook for comments people
have posted on your wall
• Show examples of your work (portfolio)

21. 17. What is it like
• Describe what it feels like to be a client at
the end of a successful project or
purchase

22. 18. Your best photos
• Your 10 best photos for the homepage
• 5 photos for every other page or section
• A photo of you and your team

23. 19. Captions for photos
• Captions for your photos, can be
title/subtitle or a description

24. 20. Photo filenames
• Name all of your photos with your
keywords and describe what the photo is,
eg. Don‟t supply photos that are called
IMG00573.JPG, change the file to be:
something-service-product-keyword-
experience.jpg be creative, be descriptive,
up to 220 characters long (1 sentence)
• Do not use punctuation or & in filenames

25. 21. Give away offer
• Decide what has high perceived value or
something special to give away, a special
offer, a deal, item, experience, service,
taster, tempter, demonstration or benefit
that can be promoted to encourage people
to fill in an enquiry form or make contact.

26. 22. E-books and reports
• E-books, research documents,
whitepapers, other long form information
for people interested in really digging deep
into your offering. The „long tail‟.

27. 23. Expertise described
• Your expertise and experience in story
format and as a bullet point list
• If your work history is important to
potential clients, create a traditional
résumé that includes a list of your skills

28. 24. How to guides
• Create tutorials or “how to” guides.
• Choose topics that your clients are likely to
find useful or entertaining.

29. 25. Statistics
• Statistics and statistical analysis presented
in an informative and interesting way
• Find an interesting angle and compare
one set of data with another

30. 26. Calculators
• Spreadsheets with calculators and data
• Links to online calculators

31. 27. Infographics
• Diagrams, charts and visuals
• Infographics. These are graphic visual
representations of information, data or
knowledge. These graphics present
complex information quickly and clearly.
Plan an infographic covering a recent topic
within your industry and create it yourself
or get our illustrators to draw it.

32. 28. Reviews
• Write reviews on your products or books,
software, services, locations or other
things that you, your industry or your
clients use and consume.
• People will be interested in honest, open
reviews, where the you list the positive as
well as the negative aspects of something.

33. 29. Articles
• Articles. Most businesses do some sort of
research. Take advantage of your
expertise and provide articles that draw on
it, add photos and references

34. 30. Services list
• Whatever it is you do, if you offer
consulting, coaching, speaking, planning,
designing or any other services related to
your area of expertise, create a page that
describes your services
• Make a full and detail list of services and
group the services into categories

35. 31. Example clients
• A list of sample clients that are known or
well represented brands so that potential
clients can compare if their project is a
good fit for your team and assess your
expertise in your particular niche

36. 32. Awards
• List of awards with graphics, photos, news
references or supporting materials
• Show the trophies and crests or badges

37. 33. Sales questions
• Sales questions to use on a quote request
form or page.
• What are the essential questions you ask
to help assess a clients requirements

38. 34. Contact details
• The contact information you want
published.
• Contact details can be at the bottom of
every page on your site or on a special
contact page.
• We can also create an enquiry form to let
your site visitors contact you easily.

39. 35. Maps
• Maps or information about local services
and facilities that are nearby

40. 36. Calendar
• A calendar of events
• Can be connected to a Google Calendar
• Could be interactive with bookings

41. 37. Before and After
• Before and After, the experience of how
your product or service helped a client.
• Photos showing the before and after can
be very compelling and show change.

42. 38. Client photos
• Photos from your clients showing them
using your products or experiencing your
service in a positive way

43. 39. Tips lists
• If your product or service lends itself to
short tips then write up a series of them
• Could be a numbered list of priorities

44. 40. Crash course
• A crash course in some aspect of the
usage of your product or service
• Can be text, audio, video
• Possibly sent out as a time delayed email
newsletter with auto-responder software

45. 41. How to
• Answer „How to‟ questions of potential
clients. People are always typing detailed
questions into search engines.
• If you can solve problems for your visitors
they may stray onto your website

46. 42. Historical info
• Historical data and detailed analysis of
past performance of products
• Reviews and critiques of historical
methods of doing the same things that you
do now
• Graphs of change in historical data or
trends over time

47. 43. Interviews
• Interview, staff, clients, other business
owners, authors, educators.
• Interview an expert in your industry. Send
the expert a list of questions and let the
expert answer in his/her own words.

48. 44. Seasonal topics
• Seasonal news and articles
• What is specific to the time of year
• Can you tie in your product or service to
special dates or days of the year

49. 45. Industry comment
• Commentary about topical news
• Is there anything going in current events
that is relevant to your industry? Write
something about it. Write from your own
perspective and give insight into how it
affects what you do

50. 46. News
• News, news, news
• Anything can be news, it doesn‟t have to
be news that could go on the nightly tv
• It could just be news that your clients
would find useful or just your industry

51. 47. Press release
• Promote yourself and your business
• Write a press release style document that
announces something significant in your
business or industry

52. 48. Events
• Announce events in your business,
industry or location and explain to potential
clients how they are relevant to them.

53. 49. Processes
• Processes, procedures and guides, give
people step by step instructions on how to
do something, include photos and
screenshots.

54. 50. Solutions
• Ask questions and then provide balanced
answers and solutions to them in detail.
• Use the questions to lead in to products or
services that solve the questions

55. 51. Topic reviews
• Create an article reviewing all the best
guides and articles on a particular topic on
the web, linking to them, ranking them in
terms of how helpful they are and giving a
couple of highlights from each.

56. 52. Supplier highlights
• Supplier reviews and product line
summaries. If you source from certain
brands or suppliers create a page about
each and give highlights of their range.

57. 53. Career guide
• Write a set of career guides or
employment task lists for typical roles
within your industry
• Create ideal candidate attributes lists

58. 54. Case studies
• Case studies can be past examples of
experiences with products or services
have helped customers – or they can be
examples of how your typical visitor has
encountered a dissatisfaction with
businesses in your industry

59. 55. Company history
• Write a detailed history page detailing how
your company came about and what its
unique selling points were that led it to
where it is today.

60. 56. Surveys and results
• Polls, surveys and results with analysis
and what the implications are.
• What lessons can be drawn from results
• List possible other polls to refine data

61. 57. Product comparisons
• Detailed product recommendation pages
• List of related products
• List of comparable products

62. 58. Team profiles
• Team profiles of each of your staff
• Get photos
• Have cartoons or caricatures created
• Interview each staff member
• Get a bio from each person

63. 59. Myths
• Myths and misconceptions about your
industry and the way it works
• Dispel incorrect assumptions clients have
• Challenge what people perceive

64. 60. Training material
• Training materials, course information
• Lesson plans
• Scope of courses
• Book recommendations
• Links to other materials

65. 61. Troubleshooting guides
• Troubleshooting guides, check lists and
procedures to follow for solutions
• Help someone solve their own problems
• You could do a video of how its done
• If you show people how hard it is they may
decide to get you to do it anyway

66. 62. Jokes and lolz
• Jokes that are poking fun at your industry
or the stereotypes that are in it
• Amusing cartoons
• Quirky photos
• Can work especially well on Facebook
because people share humor

67. 63. Legal extracts
• Reviews and excerpts from legal decisions
and court cases related to your industry
• Provide commentary on case outcomes
• Show how the court case could have been
avoided if things were different

68. 64. Controversial
• Controversy, say something that others
won‟t go out of your comfort zone
• Poke at industry norms and query them
• Make bold and assertive statements

69. 65. Quotes
• Quotes from famous people or yourself
• Capture quotes from emails you receive
• Paraphrase things clients have said

70. 66. Screenflow
• Capture a screen flow of doing something
on your computer in your job

71. 67. Sketches
• Sketch on paper and have an illustrator
make graphics that are unique to you.

72. 68. MSDS
• Material Safety Data Sheets (MSDS) that
are used in your business and industry

73. 69. News clippings
• Collect news clippings, pages from
magazines or industry journals and then
provide commentary on them.

74. 70. Email extracts
• Every time you write a detailed email to a
client, answering a question or covering an
issue copy it into a document and turn it
into a blog post or article

75. 71. Form downloads
• Forms, printable, downloadable, or online.
• It can save your staff a lot of time if they
can direct clients to form downloads.

76. 72. Brochures
• Collect up any brochures you have
created and flyers or any other
promotional type documents that are still
relevant to your current work

77. 73. Introductory letters
• If you have ever written introductory letters
to potential new clients or prospects there
may be terrific snippets in there which can
be reused

78. 74. Quotations
• When you are creating quote documents
for clients you are likely to be describing
how things are done, what they can
expect, what you are asking of them and
the process that is followed, extract these
bits of wisdom into a document

79. Ready to get started?
• You will need to find your website login
details, have a look for them now before
you are ready to start publishing new
content so that you know exactly what
page to go to and how to get into your
website or even to send the details to your
web designer, content creator or internet
marketer. They will need them.

80. Before you add content
It would be a good idea to have easy access
to the following website details….
You definitely will need
• Content management system login/pass
And you might someday need:
• Domain name registration login/pass
• Web hosting control panel login/pass
• PayPal email/password (for ecommerce)

81. Google Webmaster Guide
• One of the most important steps in
improving your site‟s ranking in Google
search results is to ensure that it contains
plenty of rich information that includes
relevant keywords, used appropriately,
that indicate the subject matter of your
content.

82. Media.
• Do you want to do some really cool stuff
going forward like video blogs, maybe a
podcast, press releases? We can help
with this stuff too so that your website can
be an awesome authority and that people
see you as the expert in your field.

83. It’s worth the effort
• If you want an interactive and engaging
website that has lots of detailed
information, a variety of words, images,
video, audio and presentations instead of
a shallow, boring template full of stock
photos and scrappy text then pickup a
pencil, dig out your camera and open up
your email documents folder.

84. Start straight away
• Do not wait until your website is “ready”…
begin now and find a quiet space and a
clear mind.
• Grab your laptop, pens, notepad, camera,
phone, whiteboard and tripod. Download
an audio recording app on your phone.

85. Keep it organised
• Whatever you are going to share with your
web designer, content creator or internet
marketer so they can help you it is a good
idea to have it well organised so that they
can understand how it fits in your
business, the context and where it should
go on the website. Tools like dropbox,
evernote and Google docs are great for
sharing files and photos.

86. Any questions?
• If you need a hand with your website,
marketing or design visit us at
www.jezweb.com.au or
• call +61 2 4650 1140
• Or email mail@jezweb.com.au
• I hope you have a terrific website full of
valuable resources and information. All the
best from Jeremy.