Social media what's all the chat about by jez jowett 2009

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a document that i found when i was digging through my old files.

this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.

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Social media what's all the chat about by jez jowett 2009

  1. 1. Social Media What’s all the chat about? This presentation was created in 6 March 2009! It s old and out of date then!!!!! Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images.
  2. 2. Social Me dia
  3. 3. CONTENT it s Elvis
  4. 4. COMMUNITIES love you or hate you
  5. 5. COMMUNICATIONS easy, instant
  6. 6. CONNECTIONS super smart, super connectors
  7. 7. WHAT IS SOCIAL MEDIA?
  8. 8. the use of electronic and Internet tools for the purpose ofsharing and discussing information and experiences with other human beings in more efficient ways
  9. 9. being social online such ascommenting, sharing things and talking to friends and making new ones
  10. 10. SOCIAL NETWORKS! WIDGETS! SOCIAL BOOKMARKING! WIKI s! BLOGS! Using those tools FORUMS! CONTENT COMMUNITIES! PODCASTS! VIRALS! RSS! CHATS!
  11. 11. To do social things such as...... 59% TO KEEP IN TOUCH WITH FRIENDS AND FAMILY
  12. 12. 57% LIKE LOOKING ATOTHER PEOPLE S SPACES
  13. 13. 49% WANT TO MEET PEOPLEWITH SIMILAR INTERESTS
  14. 14. 47% TO EXPRESS OPINIONSAND VIEWS ON A TOPIC
  15. 15. 20% DATING / ADULT
  16. 16. 17% A SPECIFIC REASON (IE JOB NETWORKING)
  17. 17. Enabled through digital steroids SUPER BROADBAND,WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE
  18. 18. WHY SHOULD YOU CARE?
  19. 19. 1. POPULARITY amongst natives 100M PER DAY. 70,000 NEW 200M BLOGS. READ BY 73%. ONES. 83% VIEWERS CREATED 45% 57% JOINED SOCIAL 23% INSTALLED WIDGETS. NETWORKS. 55% UPLOADED 18% EMBEDED. PICS. 22% VIDEOS.
  20. 20. 2. TRUST from others 73% TRUST PERSONAL ONLY 14% TRUSTRECOMMENDATIONS ADVERTISING ONLY 18% OF TV ADS 90% SKIP ADVERTS GENERATE POSITIVE ROI
  21. 21. 3. CREATIVITY from everyone
  22. 22. 3. CREATIVITY ATL to UGC
  23. 23. 4. LONGEVITY in search results
  24. 24. 5. CONVERSATIONS in pubs
  25. 25. WHO S DOING IT?
  26. 26. NOT just for kids.
  27. 27. Twitter av. age 37yrs MySpace av. 35yrs YouTube 60% > 35 yrs YouTube 62% > $60k p/a 50% of 55+ online MyTelegraph av.age 68
  28. 28. 2m 46 (average video length) 100 friends (Facebook) 26mins per day (Facebook) 1.8m RSS subscribers (TechCrunch)
  29. 29. WHO S CRACKED IT?
  30. 30. Customisable, simple, content rich, commentary
  31. 31. Community, sharing, useful, creative
  32. 32. Creativity, community, change, results
  33. 33. Participation, reviews, innovation, honesty
  34. 34. Challenge, collaboration, content
  35. 35. Competitive, creative, community
  36. 36. LEARNINGS
  37. 37. Social Exchange - interactions taking placebetween consumers (and brands) online. They take place using... Social Media - the virtual communities and tools that people use to connect socially online. This is driven by..... Social Connectors – 3 key audiences of Super Connectors (1- 8%); Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around… Social Currency- the digital bytes of information and inspiration that convey messages (widgets, games, clips, tools, sites). This drives Buzz ,word of mouth, traffic, awareness, links, advocacy, ambassadors, endorsers, fans, sales.
  38. 38. Give them something to talk about!
  39. 39. • HOW DO BRANDS CRACK IT
  40. 40. •  BEFORE BRANDS START TELLING STORIES, •  5 FUNDAMENTALS
  41. 41. PEOPLE ARE TALKING ABOUT1. THEM. SOME ARE FRIENDS.
  42. 42. So......startmonitoring
  43. 43. 2. FRIENDS, FAMILY AND FANS ARE VITAL. FIND THEM.
  44. 44. So......startaggregating
  45. 45. 3. LEARN TO LISTEN. WHERE AND HOW.
  46. 46. what are peoplesaying ? How ?
  47. 47. 4. WHEN YOU SPEAK , BE GENUINE. SOCIAL.
  48. 48. So....be nice, sincere,humble, genuine
  49. 49. BRING SOMETHING TO5. THE PARTY.
  50. 50. So.... make somethingbrilliant.That s useful.

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