Social media what's all the chat about ? by jez jowett 2009

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a document that i found when i was digging through my old files. …

a document that i found when i was digging through my old files.

this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.

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  • 1. Social Media What ’ s all the chat about? Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images. This presentation was created in 6 March 2009! It ’ s old and out of date then!!!!!
  • 2.  
  • 3. Social Me dia
  • 4. CONTENT it ’ s Elvis
  • 5. COMMUNITIES love you or hate you
  • 6. COMMUNICATIONS easy, instant
  • 7. CONNECTIONS super smart, super connectors
  • 8. WHAT IS SOCIAL MEDIA?
  • 9. “ the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings in more efficient ways ”
  • 10. “ being social online such as commenting, sharing things and talking to friends and making new ones ”
  • 11. WIKI ’ s BLOGS FORUMS SOCIAL NETWORKS SOCIAL BOOKMARKING WIDGETS CONTENT COMMUNITIES PODCASTS VIRALS RSS CHATS Using those tools
  • 12. 59% TO KEEP IN TOUCH WITH FRIENDS AND FAMILY To do social things such as......
  • 13. 57% LIKE LOOKING AT OTHER PEOPLE ’ S SPACES
  • 14. 49% WANT TO MEET PEOPLE WITH SIMILAR INTERESTS
  • 15. 47% TO EXPRESS OPINIONS AND VIEWS ON A TOPIC
  • 16. 20% DATING / ADULT
  • 17. 17% A SPECIFIC REASON (IE JOB NETWORKING)
  • 18. Enabled through digital steroids SUPER BROADBAND, WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE
  • 19. WHY SHOULD YOU CARE?
  • 20. POPULARITY amongst natives 1. 100M PER DAY. 70,000 NEW ONES. 83% VIEWERS 200M BLOGS. READ BY 73%. CREATED 45% 57% JOINED SOCIAL NETWORKS. 55% UPLOADED PICS. 22% VIDEOS. 23% INSTALLED WIDGETS. 18% EMBEDED.
  • 21. TRUST from others 2. 90% SKIP ADVERTS 73% TRUST PERSONAL RECOMMENDATIONS ONLY 14% TRUST ADVERTISING ONLY 18% OF TV ADS GENERATE POSITIVE ROI
  • 22. CREATIVITY from everyone 3.
  • 23. CREATIVITY ATL to UGC 3.
  • 24. LONGEVITY in search results 4.
  • 25. CONVERSATIONS in pubs 5.
  • 26. WHO ’ S DOING IT?
  • 27. NOT just for kids.
  • 28. Twitter av. age 37yrs YouTube 60% > 35 yrs YouTube 62% > $60k p/a 50% of 55+ online MySpace av. 35yrs MyTelegraph av.age 68
  • 29. 2m 46 (average video length) 100 friends (Facebook) 26mins per day (Facebook) 1.8m RSS subscribers (TechCrunch)
  • 30. WHO ’ S CRACKED IT?
  • 31. Customisable, simple, content rich, commentary
  • 32. Community, sharing, useful, creative
  • 33. Creativity, community, change, results
  • 34. Participation, reviews, innovation, honesty
  • 35. Challenge, collaboration, content
  • 36. Competitive, creative, community
  • 37. LEARNINGS
  • 38. Social Exchange - interactions taking place between consumers (and brands) online. They take place using... Social Media - the virtual communities and tools that people use to connect socially online. This is driven by..... Social Connectors – 3 key audiences of Super Connectors (1- 8%); Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around… Buzz ,word of mouth, traffic, awareness, links, advocacy, ambassadors, endorsers, fans, sales. Social Currency - the digital bytes of information and inspiration that convey messages (widgets, games, clips, tools, sites). This drives
  • 39. Give them something to talk about
  • 40.
    • HOW DO BRANDS CRACK IT
  • 41.
    • BEFORE BRANDS START TELLING STORIES,
    • 5 FUNDAMENTALS
  • 42. PEOPLE ARE TALKING ABOUT THEM . SOME ARE FRIENDS . 1.
  • 43. So......start monitoring
  • 44. F RIENDS, F AMILY AND F ANS ARE VITAL. FIND THEM. 2.
  • 45. So......start aggregating
  • 46. LEARN TO LISTEN . WHERE AND HOW. 3.
  • 47. what are people saying ? How ?
  • 48. WHEN YOU ‘ SPEAK ’ , BE GENUINE. SOCIAL. 4.
  • 49. So....be nice , sincere, humble, genuine
  • 50. BRING SOMETHING TO THE PARTY. 5.
  • 51. So.... make something brilliant . That ’ s useful.