Social media what's all the chat about ? by jez jowett 2009

Social Media What ’ s all the chat about? Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images. This presentation was created in 6 March 2009! It ’ s old and out of date then!!!!!

Social Me dia

CONTENT it ’ s Elvis

COMMUNITIES love you or hate you

COMMUNICATIONS easy, instant

CONNECTIONS super smart, super connectors

WHAT IS SOCIAL MEDIA?

“ the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings in more efficient ways ”

“ being social online such as commenting, sharing things and talking to friends and making new ones ”

WIKI ’ s BLOGS FORUMS SOCIAL NETWORKS SOCIAL BOOKMARKING WIDGETS CONTENT COMMUNITIES PODCASTS VIRALS RSS CHATS Using those tools

59% TO KEEP IN TOUCH WITH FRIENDS AND FAMILY To do social things such as......

57% LIKE LOOKING AT OTHER PEOPLE ’ S SPACES

49% WANT TO MEET PEOPLE WITH SIMILAR INTERESTS

47% TO EXPRESS OPINIONS AND VIEWS ON A TOPIC

20% DATING / ADULT

17% A SPECIFIC REASON (IE JOB NETWORKING)

Enabled through digital steroids SUPER BROADBAND, WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE

WHY SHOULD YOU CARE?

POPULARITY amongst natives 1. 100M PER DAY. 70,000 NEW ONES. 83% VIEWERS 200M BLOGS. READ BY 73%. CREATED 45% 57% JOINED SOCIAL NETWORKS. 55% UPLOADED PICS. 22% VIDEOS. 23% INSTALLED WIDGETS. 18% EMBEDED.

TRUST from others 2. 90% SKIP ADVERTS 73% TRUST PERSONAL RECOMMENDATIONS ONLY 14% TRUST ADVERTISING ONLY 18% OF TV ADS GENERATE POSITIVE ROI

CREATIVITY from everyone 3.

CREATIVITY ATL to UGC 3.

LONGEVITY in search results 4.

CONVERSATIONS in pubs 5.

WHO ’ S DOING IT?

NOT just for kids.

Twitter av. age 37yrs YouTube 60% > 35 yrs YouTube 62% > $60k p/a 50% of 55+ online MySpace av. 35yrs MyTelegraph av.age 68

2m 46 (average video length) 100 friends (Facebook) 26mins per day (Facebook) 1.8m RSS subscribers (TechCrunch)

WHO ’ S CRACKED IT?

Customisable, simple, content rich, commentary

Community, sharing, useful, creative

Creativity, community, change, results

Participation, reviews, innovation, honesty

Challenge, collaboration, content

Competitive, creative, community

LEARNINGS

Social Exchange - interactions taking place between consumers (and brands) online. They take place using... Social Media - the virtual communities and tools that people use to connect socially online. This is driven by..... Social Connectors – 3 key audiences of Super Connectors (1- 8%); Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around… Buzz ,word of mouth, traffic, awareness, links, advocacy, ambassadors, endorsers, fans, sales. Social Currency - the digital bytes of information and inspiration that convey messages (widgets, games, clips, tools, sites). This drives

Give them something to talk about

HOW DO BRANDS CRACK IT

BEFORE BRANDS START TELLING STORIES,
5 FUNDAMENTALS

PEOPLE ARE TALKING ABOUT THEM . SOME ARE FRIENDS . 1.

So......start monitoring

F RIENDS, F AMILY AND F ANS ARE VITAL. FIND THEM. 2.

So......start aggregating

LEARN TO LISTEN . WHERE AND HOW. 3.

what are people saying ? How ?

WHEN YOU ‘ SPEAK ’ , BE GENUINE. SOCIAL. 4.

So....be nice , sincere, humble, genuine

BRING SOMETHING TO THE PARTY. 5.

So.... make something brilliant . That ’ s useful.

Social media what's all the chat about ? by jez jowett 2009

by Jez Jowett on Dec 19, 2011

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Social media what’s all the chat about ? by jez jowett 2009 Presentation Transcript