Promoting your research on the web

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Introductory session on web for probationary lecturers at the University of Bath.

Introductory session on web for probationary lecturers at the University of Bath.

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  • 1. Promoting your research on the web Jez Cope, ICT Project Manager Centre for Sustainable Chemical Technologies University of Bath Bath Course 2012 Section D: Research Management
  • 2. Planning Tools ConclusionsOutline 1 Planning Aims & objectives Audience Measuring success Caveats 2 Tools Websites and blogs Social networking Microblogging Citation & bookmarking Presentation & document sharing Data sharing 3 Conclusions
  • 3. Planning Tools ConclusionsPlanning your approach • What do you want to achieve? • Who will you need to reach? • What will success look like?
  • 4. Planning Tools ConclusionsWhat do you want to achieve?
  • 5. Planning Tools ConclusionsWhat do you want to achieve? • Attract collaborators; • Attract funding (private/public); • Attract PhD students; • Get more citations to your papers/sales for your books; • Debate & share ideas with peers; • Influence policy; • Knowledge transfer; • Engage with the public; • Reflect & log progress; • …
  • 6. Planning Tools ConclusionsWho is your audience?
  • 7. Planning Tools ConclusionsWho is your audience? • Fellow specialists in your field; • Other researchers; • Undergraduates; • Industry representatives; • Politicians; • General public; • …
  • 8. Planning Tools ConclusionsWhat will success look like? • Can be quantitative or qualitative; • But should be measurable: think SMART;
  • 9. Planning Tools ConclusionsWhat will success look like? • Can be quantitative or qualitative; • But should be measurable: think SMART; • For example: • More visitors to your website; • More citations to your work; • More invitations to speak; • More contact with industry; • …
  • 10. Planning Tools ConclusionsCaveats • Protect your “brand”; • Protect your intellectual property; • Don’t infringe copyright.
  • 11. Planning Tools ConclusionsWriting for the web • Make it “scannable”: • Use concise language; • Use bullet points and headings as signposts; • Highlight key words; • Use the “inverted pyramid”: • Start with the conclusion; • Gradually expand in more detail. • Make it suit the content and the audience; • Notice what you find makes web pages easy to read.
  • 12. Planning Tools ConclusionsWebsites and blogsStatic web pages Blogspeople.bath.ac.uk wordpress.com, blogs.bath.ac.uk • Simple to get started • Easy to use; • H:public_html • Edit from anywhere • Requirements: • Requirements: • Know HTML; or • An account (free); • Use a HTML editor. • A web browser.
  • 13. Planning Tools ConclusionsSocial networking LinkedIn linkedin.com Academia.edu academia.edu Graduate Junction graduatejunction.net • Useful networking tools; • Especially good for “who knows whom”; • Make contacts before conferences… • …or build on contacts made at conferences;
  • 14. Planning Tools ConclusionsMicroblogging Twitter twitter.com Google+ plus.google.com Yammer yammer.com • Short status updates; • Starting discussions, sharing/discovering resources; • “Backchannel” for conferences & meetings; • Follow people you find interesting; • Share useful stuff: • Articles you’ve read/published; • Websites you’ve found; • Tools you use; • Conferences you attend.
  • 15. Planning Tools ConclusionsCitation & bookmarking Diigo diigo.com citeulike citeulike.org Mendeley mendeley.com Zotero zotero.org • See what others are reading; • Shared bibliography; • Project; • Research group; • Wider interest group;
  • 16. Planning Tools ConclusionsPresentation & document sharing SlideShare slideshare.com Scribd scribd.com • Publish and share presentations & documents; • Web-based viewers (no download required); • Embed in your own web page/blog.
  • 17. Planning Tools ConclusionsData sharing figshare figshare.com LabArchives labarchives.com/bmc Free for BMC authors • Pre- or post-publication? • Be very careful about IP; • Bath Data Archive in the pipeline: • blogs.bath.ac.uk/research360 • More info: • research-data@bath.ac.uk • go.bath.ac.uk/research-data
  • 18. Planning Tools ConclusionsConclusions • Plan first; • Choose the right tools; • Experiment; • Google for advice (no, really!); • Do what works for you.
  • 19. Planning Tools ConclusionsThat’s all folks Email j.cope@bath.ac.uk Blog erambler.co.uk Google+ Jez Cope Any questions? Twitter jezcope (also csctbath) LinkedIn linkedin.com/in/jezcope Diigo diigo.com/user/jezcope SlideShare slideshare.net/jezcope Scribd scribd.com/jez_cope