Toms Shoes Presentation
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Toms Shoes Presentation

  • 22,624 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • i love kelci.
    Are you sure you want to
    Your message goes here
  • this is very nice .
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
22,624
On Slideshare
22,079
From Embeds
545
Number of Embeds
15

Actions

Shares
Downloads
320
Comments
2
Likes
4

Embeds 545

http://jeysprblog.blogspot.com 393
http://jeysprblog.blogspot.co.uk 108
http://www.slideshare.net 17
http://jeysprblog.blogspot.de 7
http://jeysprblog.blogspot.mx 4
http://jeysprblog.blogspot.ca 4
http://jeysprblog.blogspot.ch 2
http://jeysprblog.blogspot.in 2
http://jeysprblog.blogspot.nl 2
http://jeysprblog.blogspot.fr 1
http://jeysprblog.blogspot.com.au 1
http://jeysprblog.blogspot.jp 1
http://www.blogger.com 1
http://jeysprblog.blogspot.se 1
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Public relations strategy of the future
    Jey Bernal
  • 2. Let’s look at the Brand
    2
  • 3. Who is toms shoes?
    TOMS SHOES was founded in 2006, by Blake Myocoskie in Venice, California
    Inspired on a trip to Argentina, Blake would start a shoe business that would change business and PR models alike
    Producing only lightweight shoes, based on the common Argentine style, Alpargata.
    3
  • 4. 4
  • 5. Just another type of keds?
    Compared to the vastly popular Keds styling, Toms Shoes offer a simplistic combination of canvas casing and a flexible sole to make for a comfortable fit and casual look.
    5
  • 6. Let’s look at the business and PR
    6
  • 7. How is this shoe company different from others?
    In an innovative move to take corporate social responsibility to another level and to advocate for forward thinking, Toms Shoes is built upon a simple business plan:
    ONE FOR ONE
    7
  • 8. ONE FOR ONE
    The concept is simple- for every pair of shoes sold, a pair of shoes would be given to a child in need.
    8
  • 9. WORDS FROM BLAKE:
    "Inspired by a traditional Argentine shoe and challenged by the continent's poverty and health issues, I created TOMS with a singular mission: To make life more comfortable. TOMS accomplishes this through its unique shoe and my commitment to match every pair purchased with a donated pair to a child in need...no complicated formulas, it's simple...you buy a pair of TOMS and I give a pair to a child on your behalf."
    9
  • 10. SALES AND DISTRIBUTION 2006-2009
    After its inception in 2006, Toms Shoes saw a sale of 10,000 pairs of these ‘plain’ shoes in a short 8 month span
    2007 saw an increase of sales to 50,000 pairs
    April 2009 showed a jump in sales to 140,000 pairs
    As of January 2010 over 400,000 pairs of shoes had been distributed world wide.
    10
  • 11. HOW DOES TOMS USE PUBLIC RELATIONS?
    Toms Shoes uses a three pronged approach when it comes to public relations
    Traditional media
    Social media
    Events
    11
  • 12. TRADITIONAL MEDIA
    12
  • 13. SOCIAL MEDIA
    13
  • 14. SOCIAL MEDIA
    14
  • 15. SOCIAL MEDIA
    15
  • 16. SOCIAL MEDIA
    16
  • 17. 17
  • 18. EVENTS
    As a company that relies heavily on word of mouth for the spreading of their message, Toms has mastered the art of PR events.
    Here are a few examples of Toms Shoes Events:
    18
  • 19. ONE DAY WITHOUT SHOES
    19
  • 20. SHOE DROP
    20
  • 21. HAS TOMS SHOES BEEN SUCCESSFUL?
    Growing from a small brand moving only 10,000 units in its first year, Toms has all but shattered all expectations.
    Toms Shoes is expected to distribute around 1 million pairs of shoes in 2010.
    Relying solely on word of mouth (and a strong PR standpoint), Tomshas positioned itself asone of the most recognizable shoes in the world.
    21
  • 22. "When you're buying a pair of Toms, if you don't feel like you're part of a community then I've failed”-blakemyocoskie
    22