Web 2.0: How Emerging Non-Institutions Organize Knowledge Jesse Marsh Atelier Studio Associato [email_address] BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THE EUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”

Web 2.0 Tom O’Reilly and others, 2003 “ Design Patterns and Business Models fo the Next Generation of Software”, 2005 “ Web as Platform” vs PC Applications Open Source model, focus is on service Trusts users for co-creation of added value Harnesses collective intelligence Lightweight: the continuous prototype “ Social Software”, “User-generated Content”

Tom O’Reilly and others, 2003

“ Design Patterns and Business Models fo the Next Generation of Software”, 2005

“ Web as Platform” vs PC Applications

Open Source model, focus is on service

Trusts users for co-creation of added value

Harnesses collective intelligence

Lightweight: the continuous prototype

“ Social Software”, “User-generated Content”

Meme Map

Examples Google Blogsphere Napster & surviving P2P Amazon eBay Wikipedia Flickr, Delicious Second World

Google

Blogsphere

Napster & surviving P2P

Amazon

eBay

Wikipedia

Flickr, Delicious

Second World

Tools TAGS WIKI RSS CREATIVE COMMONS

The Long Tail

Knowledge Structures A MAP OF THE INTERNET A TAXONOMY

Knowledge Assets NUANCED FORMS OF KNOWLEDGE Max H. Boisot, “Knowledge Assets” SOCIALLY RICH TRANSACTIONS Istanbul Café Scene (Magic Lantern Slide)

Learning Networks BROADBAND IMPACT ON NETWORK TYPOLOGIES IST “NEWTIME” PROJECT NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMILY / SOCIAL BUSINESS TACIT CODIFIED HIGH DENSITY WEAK TIES LOW DENSITY STRONG TIES Family Cultural Ethnic Comunity Peer Learning/support Territorial District Organisational Industrial District Supply chain Social inclusion Learning regions Communities of Practice Learning organisations

Cultural Capital RESEARCH PROJECT FOR STOA-EUROPEAN PARLAMENT

Barbarians Due to a specific technological innovation, a group generally aligned to the imperial cultural model gains access to a gesture previously precluded, takes it to a new level of spectacularity and thus gains an enormous business success. In Google, knowledge is valued according to its ability to enter into sequence with other knowledge Goodbye depth, fatigue, soul, originals ALESSANDRO BARICCO, I BARBARI , FANDANGO 2006

Due to a specific technological innovation, a group generally aligned to the imperial cultural model gains access to a gesture previously precluded, takes it to a new level of spectacularity and thus gains an enormous business success.

In Google, knowledge is valued according to its ability to enter into sequence with other knowledge

Goodbye depth, fatigue, soul, originals

A True Story 2002: UNESCO names the Val di Noto a World Heritage Site 2004: the Sicilian Region issues a permit for exploratory oil drilling Citizen protests and UNESCO threats to no avail 7 June 2007: Andrea Camilleri writes an open letter to “La Repubblica” In one week, 80.000 petition signatures 16 June 2007: the drilling company renounces on protected areas

2002: UNESCO names the Val di Noto a World Heritage Site

2004: the Sicilian Region issues a permit for exploratory oil drilling

Citizen protests and UNESCO threats to no avail

7 June 2007: Andrea Camilleri writes an open letter to “La Repubblica”

In one week, 80.000 petition signatures

16 June 2007: the drilling company renounces on protected areas

Questions Aren’t Public Institutions already facing the Barbarians? Does cultural heritage gain value as a function of the number of cultures? Where is immaterial heritage to be found if not in multiple memories? Opening up the archives: a new value proposition on the long tail? Web 2.0: from new Business Models to new models of Public Service?

Aren’t Public Institutions already facing the Barbarians?

Does cultural heritage gain value as a function of the number of cultures?

Where is immaterial heritage to be found if not in multiple memories?

Opening up the archives: a new value proposition on the long tail?

Web 2.0: from new Business Models to new models of Public Service?

Conclusions FROM THE FIRST GOOGLE IMAGE SEARCH PAGE ON “PIZZA”