Web 2.0: How Emerging Non-Institutions Organize Knowledge
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Web 2.0: How Emerging Non-Institutions Organize Knowledge

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Research paper for the INTERREG IIIB MEDOCC "MEDINS" project on immaterial cultural heritage

Research paper for the INTERREG IIIB MEDOCC "MEDINS" project on immaterial cultural heritage

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Web 2.0: How Emerging Non-Institutions Organize Knowledge Web 2.0: How Emerging Non-Institutions Organize Knowledge Presentation Transcript

  • Web 2.0: How Emerging Non-Institutions Organize Knowledge Jesse Marsh Atelier Studio Associato [email_address] BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THE EUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”
  • Web 2.0
    • Tom O’Reilly and others, 2003
      • “ Design Patterns and Business Models fo the Next Generation of Software”, 2005
    • “ Web as Platform” vs PC Applications
    • Open Source model, focus is on service
    • Trusts users for co-creation of added value
    • Harnesses collective intelligence
    • Lightweight: the continuous prototype
    • “ Social Software”, “User-generated Content”
  • Meme Map
  • Examples
    • Google
    • Blogsphere
    • Napster & surviving P2P
    • Amazon
    • eBay
    • Wikipedia
    • Flickr, Delicious
    • Second World
  • Tools TAGS WIKI RSS CREATIVE COMMONS
  • The Long Tail
  • Knowledge Structures A MAP OF THE INTERNET A TAXONOMY
  • Knowledge Assets NUANCED FORMS OF KNOWLEDGE Max H. Boisot, “Knowledge Assets” SOCIALLY RICH TRANSACTIONS Istanbul Café Scene (Magic Lantern Slide)
  • Learning Networks BROADBAND IMPACT ON NETWORK TYPOLOGIES IST “NEWTIME” PROJECT NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMILY / SOCIAL BUSINESS TACIT CODIFIED HIGH DENSITY WEAK TIES LOW DENSITY STRONG TIES Family Cultural Ethnic Comunity Peer Learning/support Territorial District Organisational Industrial District Supply chain Social inclusion Learning regions Communities of Practice Learning organisations
  • Cultural Capital RESEARCH PROJECT FOR STOA-EUROPEAN PARLAMENT
  • Barbarians
    • Due to a specific technological innovation, a group generally aligned to the imperial cultural model gains access to a gesture previously precluded, takes it to a new level of spectacularity and thus gains an enormous business success.
    • In Google, knowledge is valued according to its ability to enter into sequence with other knowledge
    • Goodbye depth, fatigue, soul, originals
    ALESSANDRO BARICCO, I BARBARI , FANDANGO 2006
  • A True Story
    • 2002: UNESCO names the Val di Noto a World Heritage Site
    • 2004: the Sicilian Region issues a permit for exploratory oil drilling
    • Citizen protests and UNESCO threats to no avail
    • 7 June 2007: Andrea Camilleri writes an open letter to “La Repubblica”
    • In one week, 80.000 petition signatures
    • 16 June 2007: the drilling company renounces on protected areas
  • Questions
    • Aren’t Public Institutions already facing the Barbarians?
    • Does cultural heritage gain value as a function of the number of cultures?
    • Where is immaterial heritage to be found if not in multiple memories?
    • Opening up the archives: a new value proposition on the long tail?
    • Web 2.0: from new Business Models to new models of Public Service?
  • Conclusions FROM THE FIRST GOOGLE IMAGE SEARCH PAGE ON “PIZZA”