Web 2.0: How Emerging Non-Institutions Organize Knowledge Jesse Marsh Atelier Studio Associato [email_address]   BASED ON ...
Web 2.0 <ul><li>Tom O’Reilly and others, 2003 </li></ul><ul><ul><li>“ Design Patterns and Business Models fo the Next Gene...
Meme Map
Examples <ul><li>Google </li></ul><ul><li>Blogsphere </li></ul><ul><li>Napster & surviving P2P </li></ul><ul><li>Amazon </...
Tools TAGS WIKI RSS CREATIVE COMMONS
The Long Tail
Knowledge Structures A MAP OF THE INTERNET  A TAXONOMY
Knowledge Assets NUANCED FORMS OF KNOWLEDGE Max H. Boisot, “Knowledge Assets” SOCIALLY RICH TRANSACTIONS Istanbul Café Sce...
Learning Networks BROADBAND IMPACT ON NETWORK TYPOLOGIES IST “NEWTIME” PROJECT NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMIL...
Cultural Capital RESEARCH PROJECT FOR STOA-EUROPEAN PARLAMENT
Barbarians <ul><li>Due to a specific technological innovation, a group generally aligned to the imperial cultural model ga...
A True Story <ul><li>2002: UNESCO names the Val di Noto a World Heritage Site </li></ul><ul><li>2004: the Sicilian Region ...
Questions <ul><li>Aren’t Public Institutions already facing the Barbarians? </li></ul><ul><li>Does cultural heritage gain ...
Conclusions FROM THE FIRST GOOGLE IMAGE SEARCH PAGE ON “PIZZA”
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Web 2.0: How Emerging Non-Institutions Organize Knowledge

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Research paper for the INTERREG IIIB MEDOCC "MEDINS" project on immaterial cultural heritage

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Web 2.0: How Emerging Non-Institutions Organize Knowledge

  1. 1. Web 2.0: How Emerging Non-Institutions Organize Knowledge Jesse Marsh Atelier Studio Associato [email_address] BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THE EUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”
  2. 2. Web 2.0 <ul><li>Tom O’Reilly and others, 2003 </li></ul><ul><ul><li>“ Design Patterns and Business Models fo the Next Generation of Software”, 2005 </li></ul></ul><ul><li>“ Web as Platform” vs PC Applications </li></ul><ul><li>Open Source model, focus is on service </li></ul><ul><li>Trusts users for co-creation of added value </li></ul><ul><li>Harnesses collective intelligence </li></ul><ul><li>Lightweight: the continuous prototype </li></ul><ul><li>“ Social Software”, “User-generated Content” </li></ul>
  3. 3. Meme Map
  4. 4. Examples <ul><li>Google </li></ul><ul><li>Blogsphere </li></ul><ul><li>Napster & surviving P2P </li></ul><ul><li>Amazon </li></ul><ul><li>eBay </li></ul><ul><li>Wikipedia </li></ul><ul><li>Flickr, Delicious </li></ul><ul><li>Second World </li></ul>
  5. 5. Tools TAGS WIKI RSS CREATIVE COMMONS
  6. 6. The Long Tail
  7. 7. Knowledge Structures A MAP OF THE INTERNET A TAXONOMY
  8. 8. Knowledge Assets NUANCED FORMS OF KNOWLEDGE Max H. Boisot, “Knowledge Assets” SOCIALLY RICH TRANSACTIONS Istanbul Café Scene (Magic Lantern Slide)
  9. 9. Learning Networks BROADBAND IMPACT ON NETWORK TYPOLOGIES IST “NEWTIME” PROJECT NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMILY / SOCIAL BUSINESS TACIT CODIFIED HIGH DENSITY WEAK TIES LOW DENSITY STRONG TIES Family Cultural Ethnic Comunity Peer Learning/support Territorial District Organisational Industrial District Supply chain Social inclusion Learning regions Communities of Practice Learning organisations
  10. 10. Cultural Capital RESEARCH PROJECT FOR STOA-EUROPEAN PARLAMENT
  11. 11. Barbarians <ul><li>Due to a specific technological innovation, a group generally aligned to the imperial cultural model gains access to a gesture previously precluded, takes it to a new level of spectacularity and thus gains an enormous business success. </li></ul><ul><li>In Google, knowledge is valued according to its ability to enter into sequence with other knowledge </li></ul><ul><li>Goodbye depth, fatigue, soul, originals </li></ul>ALESSANDRO BARICCO, I BARBARI , FANDANGO 2006
  12. 12. A True Story <ul><li>2002: UNESCO names the Val di Noto a World Heritage Site </li></ul><ul><li>2004: the Sicilian Region issues a permit for exploratory oil drilling </li></ul><ul><li>Citizen protests and UNESCO threats to no avail </li></ul><ul><li>7 June 2007: Andrea Camilleri writes an open letter to “La Repubblica” </li></ul><ul><li>In one week, 80.000 petition signatures </li></ul><ul><li>16 June 2007: the drilling company renounces on protected areas </li></ul>
  13. 13. Questions <ul><li>Aren’t Public Institutions already facing the Barbarians? </li></ul><ul><li>Does cultural heritage gain value as a function of the number of cultures? </li></ul><ul><li>Where is immaterial heritage to be found if not in multiple memories? </li></ul><ul><li>Opening up the archives: a new value proposition on the long tail? </li></ul><ul><li>Web 2.0: from new Business Models to new models of Public Service? </li></ul>
  14. 14. Conclusions FROM THE FIRST GOOGLE IMAGE SEARCH PAGE ON “PIZZA”

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