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Scenarios for a Sustainable Information Society Strategy for the Mediterranean Region

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Policy Document for the EU ASIS Project, Conference "Towards a Sustainable Information Society for the 21st Century: Strategies, Research and Policy Actions", Brussels (BE), 22 February 2000

Policy Document for the EU ASIS Project, Conference "Towards a Sustainable Information Society for the 21st Century: Strategies, Research and Policy Actions", Brussels (BE), 22 February 2000

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  • 1. Scenarios for a Sustainable Information Society Strategy for the Mediterranean Region Jesse Marsh Atelier Studio Associato [email_address] www.atelier.it
  • 2. Globalisation
    • Three main centres of power:
      • USA
      • European Union
      • South-East Asia
    • Sources of competitiveness in the global economy:
      • Systemic technological capacity
      • Access to a large, integrated, affluent market
      • Differential between production costs and market prices
      • Political capacity to steer growth strategies
    • The new international division of labor :
      • Producers of high value , based on informational labor ;
      • Producers of high volume , based on lower-cost labor ;
      • Producers of raw materials , based on natural endowments ;
      • Redundant producers, reduced to devalued labor …
    From Manuel Castells, “The Rise of the Network Society”
  • 3. Technology Definitions from The American Heritage Dictionary, Microsoft Bookshelf 1. a. The application of science, especially to industrial or commercial objectives. B. The scientific method and material used to achieve a commercial or industrial objective. 2. Anthropology. The body of knowledge available to a civilization that is of use in fashioning implements, practicing manual arts and skills, and extracting or collecting materials. A humourous invention for a fork-pen that allows employees to work during lunch. A material object produced for an industrial objective (shipping wine), transformed by social practice.
  • 4. Creativity of milieu From Charles Landry/Comedia, “Helsinki: Towards a Creative City, Seizing the Opportunity and Maximising Potential”
  • 5. Sustainability
  • 6. Cultures: Centrum CENTRUM
  • 7. Cultures: Peripheria CENTRUM PERIPHERIA
  • 8. Cultures: Mediterranea CENTRUM PERIPHERIA MEDITERRANEA
  • 9. Creativities
  • 10. An example: tourism
    • What are people buying from other people?
        • In relation to sustainable well-being, in increasing order of local added value and not considering getting there...
      • Nice pictures of the natives
        • “ Redundant producers, reduced to devalued labour”
      • A week on the beach
        • “ Producers of raw materials, based on natural endowments”
      • Cheap carpets, ceramics, etc.
        • “ Producers of high volume, based on lower-cost labour”
      • New knowledge about other cultures
        • “ Producers of high value, based on informational labour”
  • 11. Knowledge Economies KNOWLEDGE PRODUCTION KNOWLEDGE “ MINING” CENTRUM PERIPHERIA MEDITERRANEA Metaphor: patents per year of T. A. Edison Metaphor: mining gold in the Mekong river Raw Material: Capital Resources Raw Material: Cultural Resources Transforming “embedded knowledge” into global niche market products Creating “new knowledge” for global mass market products
  • 12. Policy directions
    • The promotion of open local networks which can interlink different types of actors
        • “ Political capacity to steer growth strategies”
    • Emphasize cultural added value rather than lower cost of labour
        • “ Differential between production costs and market prices”
    • Integration of electronic commerce and international networks with local realities
        • “ Access to a large, integrated, affluent market”
    • Diffusion of media and communicational competence for bottom-up empowerment
        • “ Systemic technological capacity”
  • 13. Enabling trends
    • INFORMATION  COMMUNICATION
    • PRODUCT  PROCESS
    • SECTORIAL  INTEGRATED
    • HOMOGENEITY  MOLTEPLICITY
    • LINEAR  CYCLICAL
    • COORDINATION  ANIMATION
    • EVOLUTION  RUPTURE

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