New Economy, New Democracy, New Ecology?

New Economy , New Democracy, New Ecology? Jesse Marsh Atelier Studio Associato [email_address] www.atelier.it

Globe of Villages NATIVE AMERICAN INDIAN NATIONS, 1800 ca. ECO-FOOTPRINT RATIO 1:1

Global Village? DOWNTOWN MANHATTAN, 2000 ECO-FOOTPRINT RATIO 1:100.000

What’s wrong with “Old”? THE MISSING LINKS BETWEEN THE VILLAGE AND THE GLOBE

Can the “New” improve?

Potential contribution of the Information Society to Sustainable Development

Dematerialisation: Same result with less material consumption

Immaterialisation: Virtuality satisfying human needs

Inclusion: Greater opportunities for all without distinction

Democratisation: Enhanced participation in political processes

Reflexivity: Adaptability to changes in the environment

Freedom of choice: Lifestyles based on quality of life

Rationalisation: Increased eco-efficiency of human activity

Source: ACTS/GAD Chain Guideline A1 (Jesse Marsh)

Scenarios COLLECTIVE MIND-SET USE OF TECHNOLOGY ATOMISTIC/ ENTREPRENEURIAL NETWORK MENTALITY EMANCIPATORY CONTROL/ REPRESSIVE Source: ACTS/ASIS Project (Institute for Prospective Technological Studies, Seville) BORING DISEASE ECO-CYBER CYBERPOLIS LIBERATION

Shifts in thinking

Need for a shared new understanding of the nature and role of key concepts

TECHNOLOGY

SUSTAINABILITY

LIFESTYLES

NETWORKS

Technology Definitions from The American Heritage Dictionary, Microsoft Bookshelf 1. a. The application of science, especially to industrial or commercial objectives. b. The scientific method and material used to achieve a commercial or industrial objective. 2. Anthropology. The body of knowledge available to a civilization that is of use in fashioning implements, practicing manual arts and skills, and extracting or collecting materials. A humourous invention for a fork-pen that allows employees to work during lunch. A material object produced for an industrial objective (shipping wine), transformed by social practice.

Sustainability DIVIDED ACCORDING TO SPHERES OF CONCERN HOLISTIC INTEGRATION OF HUMAN ASPIRATIONS ENVIRONMENTAL SOCIAL ECONOMICAL

Lifestyles EXTERNALLY IMPOSED IMAGES, RHYTHMS AND STRUCTURES GOVERNED BY INDIVIDUAL CHOICES BASED ON QUALITY AND RATIONALITY

Networks TECHNICISED HIERARCHY INTERLINKING OF COMMUNITIES OF PLACE, INTEREST AND/OR VALUE FLAT INTERCONNECTION COMMUNICATION FINANCIAL FLOWS MARKET ESCHANGE NETWORKED COMMUNITIES INTEROPERABILITY LINKS

New Paradigms

Creativity for a New Economy

Rediscovering that value is derived from social innovation and exchange

Fractality for a New Democracy

Rediscovering the appropriate scales for institutions to act and interact

Culturality for a New Ecology

Rediscovering communalities, valorising differences, and learning how to communicate

Creativity: New Economies

Economic systems which better enable people to invest energy and creativity

What is the current cost of negotiation and management?

Bringing value closer to value creation

Do we really need companies?

Systems based on dynamic value networks

PROPOSAL FOR A THIRD-PARTY NETWORK MANAGEMENT SERVICE (ISIAS PROJECT)

Fractality: New Democracies PROPOSALS FOR DYNAMISATION OF INSTITUTIONAL STRUCTURES (TESSE AND DEPLOY PROJECTS) … CORPORATE AND PUBLIC STRUCTURES AND... TOWARDS A NEW EQUILIBRIUM BETWEEN… … VIRTUAL ORGANISATIONS OF SELF-REGULATING NETWORKS WITH A DEMATERIALISATION OF POLICY-MAKING

Culturality: New Ecologies PROPOSAL FOR A EUROPE OF INTER-CULTURALLY NETWORKED COMMUNITIES (ASIS PROJECT)

Enabling Trends