New  Economy , New Democracy, New Ecology? Jesse Marsh Atelier Studio Associato [email_address] www.atelier.it
Globe of Villages NATIVE AMERICAN INDIAN NATIONS, 1800 ca.  ECO-FOOTPRINT RATIO 1:1
Global Village? DOWNTOWN MANHATTAN, 2000 ECO-FOOTPRINT RATIO 1:100.000
What’s wrong with “Old”? THE MISSING LINKS BETWEEN THE VILLAGE AND THE GLOBE
Can the “New” improve? <ul><li>Potential contribution of the Information Society to Sustainable Development </li></ul><ul>...
Scenarios COLLECTIVE MIND-SET USE OF TECHNOLOGY ATOMISTIC/ ENTREPRENEURIAL NETWORK MENTALITY EMANCIPATORY CONTROL/ REPRESS...
Shifts in thinking <ul><li>Need for a shared new understanding of the nature and role of key concepts </li></ul><ul><ul><l...
Technology Definitions from The American Heritage Dictionary, Microsoft Bookshelf 1. a. The application of science, especi...
Sustainability DIVIDED ACCORDING TO SPHERES OF CONCERN HOLISTIC INTEGRATION OF HUMAN ASPIRATIONS ENVIRONMENTAL SOCIAL ECON...
Lifestyles EXTERNALLY IMPOSED IMAGES, RHYTHMS AND STRUCTURES GOVERNED BY INDIVIDUAL CHOICES BASED ON  QUALITY AND RATIONAL...
Networks TECHNICISED HIERARCHY INTERLINKING OF COMMUNITIES OF PLACE, INTEREST AND/OR VALUE FLAT INTERCONNECTION COMMUNICAT...
New Paradigms <ul><li>Creativity  for a New Economy </li></ul><ul><ul><li>Rediscovering that value is derived from social ...
Creativity: New Economies <ul><li>Economic systems which better enable people to invest energy and creativity </li></ul><u...
Fractality: New Democracies PROPOSALS FOR DYNAMISATION OF INSTITUTIONAL STRUCTURES (TESSE AND DEPLOY PROJECTS) …  CORPORAT...
Culturality: New Ecologies PROPOSAL FOR A EUROPE OF INTER-CULTURALLY NETWORKED COMMUNITIES (ASIS PROJECT)
Enabling Trends <ul><li>INFORMATION    COMMUNICATION </li></ul><ul><li>PRODUCT    PROCESS </li></ul><ul><li>SECTORIAL  ...
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New Economy, New Democracy, New Ecology?

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Keynote presentation at the OtaEco '00 conference "Man, Environment and Technology: Information Society and Sustainable Development", Helsinki (FI), 18 October 2000

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New Economy, New Democracy, New Ecology?

  1. 1. New Economy , New Democracy, New Ecology? Jesse Marsh Atelier Studio Associato [email_address] www.atelier.it
  2. 2. Globe of Villages NATIVE AMERICAN INDIAN NATIONS, 1800 ca. ECO-FOOTPRINT RATIO 1:1
  3. 3. Global Village? DOWNTOWN MANHATTAN, 2000 ECO-FOOTPRINT RATIO 1:100.000
  4. 4. What’s wrong with “Old”? THE MISSING LINKS BETWEEN THE VILLAGE AND THE GLOBE
  5. 5. Can the “New” improve? <ul><li>Potential contribution of the Information Society to Sustainable Development </li></ul><ul><ul><li>Dematerialisation: Same result with less material consumption </li></ul></ul><ul><ul><li>Immaterialisation: Virtuality satisfying human needs </li></ul></ul><ul><ul><li>Inclusion: Greater opportunities for all without distinction </li></ul></ul><ul><ul><li>Democratisation: Enhanced participation in political processes </li></ul></ul><ul><ul><li>Reflexivity: Adaptability to changes in the environment </li></ul></ul><ul><ul><li>Freedom of choice: Lifestyles based on quality of life </li></ul></ul><ul><ul><li>Rationalisation: Increased eco-efficiency of human activity </li></ul></ul>Source: ACTS/GAD Chain Guideline A1 (Jesse Marsh)
  6. 6. Scenarios COLLECTIVE MIND-SET USE OF TECHNOLOGY ATOMISTIC/ ENTREPRENEURIAL NETWORK MENTALITY EMANCIPATORY CONTROL/ REPRESSIVE Source: ACTS/ASIS Project (Institute for Prospective Technological Studies, Seville) BORING DISEASE ECO-CYBER CYBERPOLIS LIBERATION
  7. 7. Shifts in thinking <ul><li>Need for a shared new understanding of the nature and role of key concepts </li></ul><ul><ul><li>TECHNOLOGY </li></ul></ul><ul><ul><li>SUSTAINABILITY </li></ul></ul><ul><ul><li>LIFESTYLES </li></ul></ul><ul><ul><li>NETWORKS </li></ul></ul>
  8. 8. Technology Definitions from The American Heritage Dictionary, Microsoft Bookshelf 1. a. The application of science, especially to industrial or commercial objectives. b. The scientific method and material used to achieve a commercial or industrial objective. 2. Anthropology. The body of knowledge available to a civilization that is of use in fashioning implements, practicing manual arts and skills, and extracting or collecting materials. A humourous invention for a fork-pen that allows employees to work during lunch. A material object produced for an industrial objective (shipping wine), transformed by social practice.
  9. 9. Sustainability DIVIDED ACCORDING TO SPHERES OF CONCERN HOLISTIC INTEGRATION OF HUMAN ASPIRATIONS ENVIRONMENTAL SOCIAL ECONOMICAL
  10. 10. Lifestyles EXTERNALLY IMPOSED IMAGES, RHYTHMS AND STRUCTURES GOVERNED BY INDIVIDUAL CHOICES BASED ON QUALITY AND RATIONALITY
  11. 11. Networks TECHNICISED HIERARCHY INTERLINKING OF COMMUNITIES OF PLACE, INTEREST AND/OR VALUE FLAT INTERCONNECTION COMMUNICATION FINANCIAL FLOWS MARKET ESCHANGE NETWORKED COMMUNITIES INTEROPERABILITY LINKS
  12. 12. New Paradigms <ul><li>Creativity for a New Economy </li></ul><ul><ul><li>Rediscovering that value is derived from social innovation and exchange </li></ul></ul><ul><li>Fractality for a New Democracy </li></ul><ul><ul><li>Rediscovering the appropriate scales for institutions to act and interact </li></ul></ul><ul><li>Culturality for a New Ecology </li></ul><ul><ul><li>Rediscovering communalities, valorising differences, and learning how to communicate </li></ul></ul>
  13. 13. Creativity: New Economies <ul><li>Economic systems which better enable people to invest energy and creativity </li></ul><ul><li>What is the current cost of negotiation and management? </li></ul><ul><li>Bringing value closer to value creation </li></ul><ul><li>Do we really need companies? </li></ul><ul><li>Systems based on dynamic value networks </li></ul>PROPOSAL FOR A THIRD-PARTY NETWORK MANAGEMENT SERVICE (ISIAS PROJECT)
  14. 14. Fractality: New Democracies PROPOSALS FOR DYNAMISATION OF INSTITUTIONAL STRUCTURES (TESSE AND DEPLOY PROJECTS) … CORPORATE AND PUBLIC STRUCTURES AND... TOWARDS A NEW EQUILIBRIUM BETWEEN… … VIRTUAL ORGANISATIONS OF SELF-REGULATING NETWORKS WITH A DEMATERIALISATION OF POLICY-MAKING
  15. 15. Culturality: New Ecologies PROPOSAL FOR A EUROPE OF INTER-CULTURALLY NETWORKED COMMUNITIES (ASIS PROJECT)
  16. 16. Enabling Trends <ul><li>INFORMATION  COMMUNICATION </li></ul><ul><li>PRODUCT  PROCESS </li></ul><ul><li>SECTORIAL  INTEGRATED </li></ul><ul><li>HOMOGENEITY  MOLTEPLICITY </li></ul><ul><li>LINEAR  CYCLICAL </li></ul><ul><li>COORDINATION  ANIMATION </li></ul><ul><li>EVOLUTION  RUPTURE </li></ul>

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