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MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
MedLab concepts: Living Labs, Regional Development and the Mediterranean
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MedLab concepts: Living Labs, Regional Development and the Mediterranean

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  • 1. MedLab concepts Project overview session A Jesse Marsh Atelier/RCM [email_address]
  • 2. What is a Living Lab?
  • 3. Definition
    • “ A Living Lab is a user-driven open innovation ecosystem based on a business – citizens – government partnership which enables users to take part an active part in the research, development and innovation process :
      • Bringing the users early into the creative process in order to better discover new and emerging behaviours and user patterns ;
      • Bridging the innovation gap between technology development and the uptake of new products and services involving all relevant players of the value network via partnerships between business, citizens and government;
      • Allowing for early assessment of the socio-economic implications of new technological solutions by demonstrating the validity of innovative services and business models .”
    DG INFSOC PUBLICATION
  • 4. Learning from mistakes
    • Marketing fiascoes in the telecoms industry
      • Video On Demand experiments in the ’80s
      • WAP in the ’90s
      • UMTS spectrum auctions in early ’00s
    • Socially driven success stories
      • Email
      • SMS
      • YouTube (re-inventing the phone)
  • 5. Fast prototyping TRADITIONAL “CASCADE” ENGINEERING MODEL CIP SMART ENERGY PROJECT WORKPLAN
  • 6. Ambient Intelligence http://www.research.philips.com/technologies/projects/ami/dreams.html
  • 7. Web 2.0 TOM O’REILLY’S “MEME MAP”
  • 8. EU Policy Explosion
    • Helsinki Manifesto 2006
    • “ Living Lab Portfolio” from existing projects
    • European Network of Living Labs: ENoLL
    • From 19 to 51 to 129: exponential
    • Living Labs appearing across policy areas
      • ICT, FIRE, CIP, RoEC…
    • Links with DG Regio: Slovenian Presidency Event, Open Days, Lyon Manifesto…
  • 9. ENoLL 3° Wave
  • 10. Why regional policy?
  • 11. Benefits to regions
    • Promote RTD in the regional context
    • Foster Open Innovation in regional ICT businesses
    • Increase inward RTD investment from big players
    • Apply ICT RTD to issues of regional interest
    • Promote diffusion of ICT co-design in target areas
    • Stimulate social innovation in user groups
  • 12. Territorial Living Lab concept
    • … integrally applies the LL approach to a territory and its citizens, its model of governance and its strategic plans for the future: in essence, it can be conceived of as a new model for regional development.
  • 13. TLL Model CONCERTATION & PARTICIPATION MONITORING THE CONTEXT STRATEGIC POLCIES & PLANS CO-CREATION CO-CREATION CO-CREATION THE VIRTUOUS CIRCLE OF KNOWLEDGE-BASED GOVERNANCE E-SERVICES
  • 14. Service Innovation Pre-Digital Services 1 2 3 N-1 N Digital Network Services 2 3 N-1 Territorial integrated developemnt needs Living Labs Co-Creative Innovation Services Territorial Innovation Services Integrated Territorial Sustainability N 1 Territorial LL Virtuous Circle Regional Innovation Strategy and Policy Activities
  • 15. Network shifts NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMILY / SOCIAL BUSINESS TACIT CODIFIED HIGH DENSITY WEAK TIES LOW DENSITY STRONG TIES Family Cultural Ethnic Comunity Peer Learning/support Territorial District Organisational Industrial District Supply chain Social inclusion Learning regions Communities of Practice Learning organisations BROADBAND IMPACT ON NETWORK TYPOLOGIES IST “NEWTIME”
  • 16. Development strategies
  • 17. Innovation Policies TECHNICAL SOCIAL NETWORKING INFRASTRUCTURES SCIENCE & TECHNOLOGY PARKS TERRITORIAL / COMMUNITY LIVING LABS THEMATIC CLUSTERS / POLES / DISTRICTS KNOWLEDGE SOCIETY STRATEGIES
  • 18. How to implement?
  • 19. Sectoral LL Strategy € 1.000.000.000 SICILIAN REGIONAL OPERATIONAL PLAN 2007-2013
    • Objective 4.1.1: Scientific research and technological innovation
    • Potential funding: € 50 Million min.
  • 20. Transversal LL Strategy
    • Integrated LLs across all axes, 5-20% of all Axes
    • Potential funding: € 900 Million min.
    SICILIAN REGIONAL OPERATIONAL PLAN 2007-2013 € 1.000.000.000
  • 21. Transversal LL Strategy COORDINATION, PLATFORMS & SERVICES SMALL & LARGE-SCALE REGIONAL PILOTS
  • 22. Regional attractiveness
    • Development topics with market potential
    • Specific features of human capital (creativity)
    • Types of network dynamics in the territory
    • Degree of “innovation literacy” (articulation of demand by citizens, local authorities and SMEs)
    • Level of inter-departmental cooperation
    • Involvement of local stakeholders in decisions
    • Participation in inter-regional networks
  • 23. Shift in approach Based on: EP STOA UNIT “CULTURAL DIVERSITY IN THE NEW MEDIA” UPDATE 2002
  • 24. Stakeholder Involvement Based on: DG XVI Art. 10 TERRA “LORE” 1997-2001; DG XIII ISPO “ISIAS” 1998-2000 ARTICULATION OF DEMAND COMMITMENT OF ACTORS TERRITORIAL CAPITAL TERRITORIAL INNOVATION POLITICAL DECIDERS TEAM OF EXPERTS CITIZENS, BUSINESSES ETC.
  • 25. Living Lab Governance DG REGIO INTERREG IIIC SOUTH “PROGRESDEC” 2006-08 PARTICIPATORY POLICIES REGULATORY POLICIES NETWORK POLICIES GOVERNANCE OF INNOVATION TECHNICAL POLITICAL SOCIAL
  • 26. Why MedLab?
  • 27. Competitiveness in Europe ESPON ATLAS , OCTOBER 2006
  • 28. Cultural diversity J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION SOCIETY , EP STOA BRUSSELS, 1999
  • 29. Cultural geographies J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999 CENTRUM PERIPHERIA MEDITERRANEA
  • 30. Innovation potentials J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999
  • 31. MedLab Approach REGIONAL POLICY FRAMEWORK ICT PLATFORMS AND SERVICES MULTI-LEVEL GOVERNANCE MODELS
  • 32. MedLab Objectives
    • Develop a trans-national Mediterranean Living Lab based on integration of LL approach into regional policy
      • Use ICT to elicit and support territorial innovation
      • Provide a governance framework for co-design of innovative ICT services
      • Generate new models of development based on technological, social, organisational and institutional innovation
  • 33. Thank you for your attention

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