MedLab concepts Project overview session A   Jesse Marsh Atelier/RCM [email_address]
What is a Living Lab?
Definition <ul><li>“ A Living Lab is a  user-driven open innovation ecosystem  based on a  business – citizens – governmen...
Learning from mistakes <ul><li>Marketing fiascoes in the telecoms industry </li></ul><ul><ul><li>Video On Demand experimen...
Fast prototyping TRADITIONAL “CASCADE” ENGINEERING MODEL CIP SMART ENERGY PROJECT WORKPLAN
Ambient Intelligence http://www.research.philips.com/technologies/projects/ami/dreams.html
Web 2.0 TOM O’REILLY’S “MEME MAP”
EU Policy Explosion <ul><li>Helsinki Manifesto 2006 </li></ul><ul><li>“ Living Lab Portfolio” from existing projects </li>...
ENoLL 3° Wave
Why regional policy?
Benefits to regions <ul><li>Promote RTD in the regional context </li></ul><ul><li>Foster Open Innovation in regional ICT b...
Territorial Living Lab concept <ul><li>…  integrally applies the LL approach to a territory and its citizens, its model of...
TLL Model CONCERTATION & PARTICIPATION MONITORING THE CONTEXT STRATEGIC POLCIES & PLANS CO-CREATION CO-CREATION CO-CREATIO...
Service Innovation Pre-Digital Services 1 2 3 N-1 N Digital Network Services 2 3 N-1 Territorial integrated developemnt ne...
Network shifts NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMILY / SOCIAL BUSINESS TACIT CODIFIED HIGH DENSITY WEAK TIES LOW DE...
Development strategies
Innovation Policies TECHNICAL SOCIAL NETWORKING INFRASTRUCTURES SCIENCE & TECHNOLOGY PARKS TERRITORIAL / COMMUNITY LIVING ...
How to implement?
Sectoral LL Strategy €  1.000.000.000 SICILIAN REGIONAL OPERATIONAL PLAN 2007-2013 <ul><li>Objective 4.1.1: Scientific res...
Transversal LL Strategy <ul><li>Integrated LLs across all axes, 5-20% of all Axes </li></ul><ul><li>Potential funding: € 9...
Transversal LL Strategy COORDINATION, PLATFORMS & SERVICES SMALL & LARGE-SCALE REGIONAL PILOTS
Regional attractiveness <ul><li>Development topics with market potential </li></ul><ul><li>Specific features of human capi...
Shift in approach Based on: EP STOA UNIT “CULTURAL DIVERSITY IN THE NEW MEDIA” UPDATE 2002
Stakeholder Involvement Based on: DG XVI Art. 10 TERRA “LORE” 1997-2001; DG XIII ISPO “ISIAS” 1998-2000 ARTICULATION OF DE...
Living Lab Governance DG REGIO INTERREG IIIC SOUTH “PROGRESDEC” 2006-08 PARTICIPATORY POLICIES REGULATORY POLICIES NETWORK...
Why MedLab?
Competitiveness in Europe ESPON ATLAS , OCTOBER 2006
Cultural diversity J. MARSH,  CULTURAL DIVERSITY AND THE INFORMATION SOCIETY , EP STOA BRUSSELS, 1999
Cultural geographies J. MARSH in  TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999 CENTRUM PERIPHERIA MEDITER...
Innovation potentials J. MARSH in  TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999
MedLab Approach REGIONAL POLICY FRAMEWORK ICT PLATFORMS AND SERVICES MULTI-LEVEL GOVERNANCE MODELS
MedLab Objectives <ul><li>Develop a trans-national Mediterranean Living Lab based on integration of LL approach into regio...
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MedLab concepts: Living Labs, Regional Development and the Mediterranean

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MedLab concepts: Living Labs, Regional Development and the Mediterranean

  1. 1. MedLab concepts Project overview session A Jesse Marsh Atelier/RCM [email_address]
  2. 2. What is a Living Lab?
  3. 3. Definition <ul><li>“ A Living Lab is a user-driven open innovation ecosystem based on a business – citizens – government partnership which enables users to take part an active part in the research, development and innovation process : </li></ul><ul><ul><li>Bringing the users early into the creative process in order to better discover new and emerging behaviours and user patterns ; </li></ul></ul><ul><ul><li>Bridging the innovation gap between technology development and the uptake of new products and services involving all relevant players of the value network via partnerships between business, citizens and government; </li></ul></ul><ul><ul><li>Allowing for early assessment of the socio-economic implications of new technological solutions by demonstrating the validity of innovative services and business models .” </li></ul></ul>DG INFSOC PUBLICATION
  4. 4. Learning from mistakes <ul><li>Marketing fiascoes in the telecoms industry </li></ul><ul><ul><li>Video On Demand experiments in the ’80s </li></ul></ul><ul><ul><li>WAP in the ’90s </li></ul></ul><ul><ul><li>UMTS spectrum auctions in early ’00s </li></ul></ul><ul><li>Socially driven success stories </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>YouTube (re-inventing the phone) </li></ul></ul>
  5. 5. Fast prototyping TRADITIONAL “CASCADE” ENGINEERING MODEL CIP SMART ENERGY PROJECT WORKPLAN
  6. 6. Ambient Intelligence http://www.research.philips.com/technologies/projects/ami/dreams.html
  7. 7. Web 2.0 TOM O’REILLY’S “MEME MAP”
  8. 8. EU Policy Explosion <ul><li>Helsinki Manifesto 2006 </li></ul><ul><li>“ Living Lab Portfolio” from existing projects </li></ul><ul><li>European Network of Living Labs: ENoLL </li></ul><ul><li>From 19 to 51 to 129: exponential </li></ul><ul><li>Living Labs appearing across policy areas </li></ul><ul><ul><li>ICT, FIRE, CIP, RoEC… </li></ul></ul><ul><li>Links with DG Regio: Slovenian Presidency Event, Open Days, Lyon Manifesto… </li></ul>
  9. 9. ENoLL 3° Wave
  10. 10. Why regional policy?
  11. 11. Benefits to regions <ul><li>Promote RTD in the regional context </li></ul><ul><li>Foster Open Innovation in regional ICT businesses </li></ul><ul><li>Increase inward RTD investment from big players </li></ul><ul><li>Apply ICT RTD to issues of regional interest </li></ul><ul><li>Promote diffusion of ICT co-design in target areas </li></ul><ul><li>Stimulate social innovation in user groups </li></ul>
  12. 12. Territorial Living Lab concept <ul><li>… integrally applies the LL approach to a territory and its citizens, its model of governance and its strategic plans for the future: in essence, it can be conceived of as a new model for regional development. </li></ul>
  13. 13. TLL Model CONCERTATION & PARTICIPATION MONITORING THE CONTEXT STRATEGIC POLCIES & PLANS CO-CREATION CO-CREATION CO-CREATION THE VIRTUOUS CIRCLE OF KNOWLEDGE-BASED GOVERNANCE E-SERVICES
  14. 14. Service Innovation Pre-Digital Services 1 2 3 N-1 N Digital Network Services 2 3 N-1 Territorial integrated developemnt needs Living Labs Co-Creative Innovation Services Territorial Innovation Services Integrated Territorial Sustainability N 1 Territorial LL Virtuous Circle Regional Innovation Strategy and Policy Activities
  15. 15. Network shifts NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMILY / SOCIAL BUSINESS TACIT CODIFIED HIGH DENSITY WEAK TIES LOW DENSITY STRONG TIES Family Cultural Ethnic Comunity Peer Learning/support Territorial District Organisational Industrial District Supply chain Social inclusion Learning regions Communities of Practice Learning organisations BROADBAND IMPACT ON NETWORK TYPOLOGIES IST “NEWTIME”
  16. 16. Development strategies
  17. 17. Innovation Policies TECHNICAL SOCIAL NETWORKING INFRASTRUCTURES SCIENCE & TECHNOLOGY PARKS TERRITORIAL / COMMUNITY LIVING LABS THEMATIC CLUSTERS / POLES / DISTRICTS KNOWLEDGE SOCIETY STRATEGIES
  18. 18. How to implement?
  19. 19. Sectoral LL Strategy € 1.000.000.000 SICILIAN REGIONAL OPERATIONAL PLAN 2007-2013 <ul><li>Objective 4.1.1: Scientific research and technological innovation </li></ul><ul><li>Potential funding: € 50 Million min. </li></ul>
  20. 20. Transversal LL Strategy <ul><li>Integrated LLs across all axes, 5-20% of all Axes </li></ul><ul><li>Potential funding: € 900 Million min. </li></ul>SICILIAN REGIONAL OPERATIONAL PLAN 2007-2013 € 1.000.000.000
  21. 21. Transversal LL Strategy COORDINATION, PLATFORMS & SERVICES SMALL & LARGE-SCALE REGIONAL PILOTS
  22. 22. Regional attractiveness <ul><li>Development topics with market potential </li></ul><ul><li>Specific features of human capital (creativity) </li></ul><ul><li>Types of network dynamics in the territory </li></ul><ul><li>Degree of “innovation literacy” (articulation of demand by citizens, local authorities and SMEs) </li></ul><ul><li>Level of inter-departmental cooperation </li></ul><ul><li>Involvement of local stakeholders in decisions </li></ul><ul><li>Participation in inter-regional networks </li></ul>
  23. 23. Shift in approach Based on: EP STOA UNIT “CULTURAL DIVERSITY IN THE NEW MEDIA” UPDATE 2002
  24. 24. Stakeholder Involvement Based on: DG XVI Art. 10 TERRA “LORE” 1997-2001; DG XIII ISPO “ISIAS” 1998-2000 ARTICULATION OF DEMAND COMMITMENT OF ACTORS TERRITORIAL CAPITAL TERRITORIAL INNOVATION POLITICAL DECIDERS TEAM OF EXPERTS CITIZENS, BUSINESSES ETC.
  25. 25. Living Lab Governance DG REGIO INTERREG IIIC SOUTH “PROGRESDEC” 2006-08 PARTICIPATORY POLICIES REGULATORY POLICIES NETWORK POLICIES GOVERNANCE OF INNOVATION TECHNICAL POLITICAL SOCIAL
  26. 26. Why MedLab?
  27. 27. Competitiveness in Europe ESPON ATLAS , OCTOBER 2006
  28. 28. Cultural diversity J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION SOCIETY , EP STOA BRUSSELS, 1999
  29. 29. Cultural geographies J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999 CENTRUM PERIPHERIA MEDITERRANEA
  30. 30. Innovation potentials J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999
  31. 31. MedLab Approach REGIONAL POLICY FRAMEWORK ICT PLATFORMS AND SERVICES MULTI-LEVEL GOVERNANCE MODELS
  32. 32. MedLab Objectives <ul><li>Develop a trans-national Mediterranean Living Lab based on integration of LL approach into regional policy </li></ul><ul><ul><li>Use ICT to elicit and support territorial innovation </li></ul></ul><ul><ul><li>Provide a governance framework for co-design of innovative ICT services </li></ul></ul><ul><ul><li>Generate new models of development based on technological, social, organisational and institutional innovation </li></ul></ul>
  33. 33. Thank you for your attention

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