Culture, Creativity and Mediterranean Competitiveness

Culture, Creativity and Mediterranean Competitiveness Jesse Marsh Atelier Studio Associato [email_address] BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THE EUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”

Competitiveness in Europe ESPON ATLAS , OCTOBER 2006

Cultural Heritage ESPON ATLAS , OCTOBER 2006

Cultural Diversity? J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION SOCIETY , EP STOA BRUSSELS, 1999

Florida’s Three T’s R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE AGE , 2004

Euro-Creativity Index R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE AGE , 2004

Cultural Geographies CENTRUM J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999 PERIPHERIA MEDITERRANEA

Cultural Identities J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999

Landry’s Creative Cities
Critical mass
Diversity
Accessibility
Safety and security
Identity and distinctiveness
Innovativeness
Linkage and synergy
Competitiveness
Organisational capacity
C. LANDRY / COMEDIA, “HELSINKI: TOWARDS A CREATIVE CITY”, 1999

Atlas of Creativities A. COTTICA ET AL., BOOSTER PROJECT IN PESCARA (IT), 2007

Regional Laboratories GENERAL MODEL FOR THE MEDINS MULTIMEDIA LABORATORIES CARRIERS OF TRADITIONS ARTISANS, CHEFS, FISHERS, STORYTELLERS … DEVELOPMENT AGENTS CULTURAL RESEARCHERS ANTHROPOLOGISTS, HISTORIANS … MEDIA INNOVATORS VIDEO ARTISTS, WEBSITE HACKERS …

Development Strategies J. MARSH in URBACOST: UN PROGETTO PILOTA PER LA SICILIA CENTRALE , FRANCO ANGELI, 2007 NETWORK STRUCTURES CODIFICATION (TRANSFER) R&D (NEW KNOWLEDGE) INVESTMENT PRIORITY EXPERIENTIAL TACIT CODIFIED EDUCATION SOCIAL CAPITAL PHYSICAL ACCESS LOGISTIC EFFICIENCY INFRA-STRUCTURE CREATIVITY SUSTAINABILITY GROWTH DEVELOPMENT OBJECTIVE KAIROS SOCIALLY NORMED KRONOS TEMPORALITY INTERACTION MEMORY PERFORMANCE SPATIAL QUALITY NETWORK DEVELOPMENT TERRITORIAL MARKETING CENTRES OF EXCELLENCE STRATEGY TRUST ECONOMIC FINANCIAL TRANSACTIONS PROCESS IDENTITY CONSUMPTION PRODUCTS RELATIONAL LOCAL GLOBAL VALUE ADDITION

Conclusions
Cultural heritage alone is insufficient to boost Mediterranean competitiveness
Cultural diversity can contribute if transformed into territorial creativity
Mediterranean identities have specific creativity dynamics requiring new work
Innovation can result from the meeting between culture and technology actors
Such strategies fit with the emerging relational development model

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Culture, Creativity and Mediterranean Competitiveness

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