Culture, Creativity and Mediterranean Competitiveness Jesse Marsh Atelier Studio Associato [email_address] BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THE EUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”

Competitiveness in Europe ESPON ATLAS , OCTOBER 2006

Cultural Heritage ESPON ATLAS , OCTOBER 2006

Cultural Diversity? J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION SOCIETY , EP STOA BRUSSELS, 1999

Florida’s Three T’s R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE AGE , 2004

Euro-Creativity Index R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE AGE , 2004

Cultural Geographies CENTRUM J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999 PERIPHERIA MEDITERRANEA

Cultural Identities J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999

Landry’s Creative Cities Critical mass Diversity Accessibility Safety and security Identity and distinctiveness Innovativeness Linkage and synergy Competitiveness Organisational capacity C. LANDRY / COMEDIA, “HELSINKI: TOWARDS A CREATIVE CITY”, 1999

Critical mass

Diversity

Accessibility

Safety and security

Identity and distinctiveness

Innovativeness

Linkage and synergy

Competitiveness

Organisational capacity

Landry’s Creative Cities Critical mass Diversity Accessibility Safety and security Identity and distinctiveness Innovativeness Linkage and synergy Competitiveness Organisational capacity C. LANDRY / COMEDIA, “HELSINKI: TOWARDS A CREATIVE CITY”, 1999

Critical mass

Diversity

Accessibility

Safety and security

Identity and distinctiveness

Innovativeness

Linkage and synergy

Competitiveness

Organisational capacity

Atlas of Creativities A. COTTICA ET AL., BOOSTER PROJECT IN PESCARA (IT), 2007

Regional Laboratories GENERAL MODEL FOR THE MEDINS MULTIMEDIA LABORATORIES CARRIERS OF TRADITIONS ARTISANS, CHEFS, FISHERS, STORYTELLERS … DEVELOPMENT AGENTS CULTURAL RESEARCHERS ANTHROPOLOGISTS, HISTORIANS … MEDIA INNOVATORS VIDEO ARTISTS, WEBSITE HACKERS …

Development Strategies J. MARSH in URBACOST: UN PROGETTO PILOTA PER LA SICILIA CENTRALE , FRANCO ANGELI, 2007 NETWORK STRUCTURES CODIFICATION (TRANSFER) R&D (NEW KNOWLEDGE) INVESTMENT PRIORITY EXPERIENTIAL TACIT CODIFIED EDUCATION SOCIAL CAPITAL PHYSICAL ACCESS LOGISTIC EFFICIENCY INFRA-STRUCTURE CREATIVITY SUSTAINABILITY GROWTH DEVELOPMENT OBJECTIVE KAIROS SOCIALLY NORMED KRONOS TEMPORALITY INTERACTION MEMORY PERFORMANCE SPATIAL QUALITY NETWORK DEVELOPMENT TERRITORIAL MARKETING CENTRES OF EXCELLENCE STRATEGY TRUST ECONOMIC FINANCIAL TRANSACTIONS PROCESS IDENTITY CONSUMPTION PRODUCTS RELATIONAL LOCAL GLOBAL VALUE ADDITION

Conclusions Cultural heritage alone is insufficient to boost Mediterranean competitiveness Cultural diversity can contribute if transformed into territorial creativity Mediterranean identities have specific creativity dynamics requiring new work Innovation can result from the meeting between culture and technology actors Such strategies fit with the emerging relational development model

Cultural heritage alone is insufficient to boost Mediterranean competitiveness

Cultural diversity can contribute if transformed into territorial creativity

Mediterranean identities have specific creativity dynamics requiring new work

Innovation can result from the meeting between culture and technology actors

Such strategies fit with the emerging relational development model