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Jewellarena10 Multipletypequestionschap14 Developingpricingstrategies

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Jewellarena10 Multipletypequestionschap14 DEVELOPING PRICING STRATEGIES

Jewellarena10 Multipletypequestionschap14 DEVELOPING PRICING STRATEGIES

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  • 1. TOP 10 Learning Questions for Assignment in Marketing Management Developing Pricing Strategies and Programs Chapter 14 Jewell A. Arena May 2010
  • 2. 1. Prices were set by negotiation between
    • Buyer
    • Seller
    • Buyers and Sellers
    • Prospect and Marketer
    • Company and Distribution Channel
    Page 416
  • 3. 2. Customers are less price sensitive to …
    • High-cost items
    • Items they buy regularly
    • Low-cost items
    • More substitutes
    • More competitors
    Page 425
  • 4. 3. In adapting price the following are needed except…
    • Geographical Pricing
    • Price Discounts and Allowances
    • Promotional Pricing
    • Differentiated Pricing
    • Setting the Price
    Page 437
  • 5. 4. The following are the six-step procedure in pricing except …
    • Selecting the Pricing Objective
    • Determining Demand
    • Estimating Costs
    • Analyzing Competitor’s Costs, Prices and Offers
    • Selecting Value-Perceived Price
    • Select the Final Price
    Page 423
  • 6. 5. Which of the following is false?
    • Top management sets general pricing objectives and policies and often approves the prices proposed by lower levels of management.
    • Companies do their pricing in single way, to avoid confusion.
    • In small companies, prices are often set by the boss.
    • In large companies, pricing is handled by division and product-line managers.
    Page 417
  • 7. 6. Which is False Statement?
    • The higher the elasticity, the greater the volume growth.
    • Marketers need to know how responsive or elastic, demand would be to a change in price.
    • Long-run price elasticity may differ from short-run elasticity.
    • If demand is elastic, seller will consider increasing the price.
    Page 427
  • 8. 7. Back-to-school sales at National Bookstore is an example of
    • Differentiated Pricing
    • Special Discount Pricing
    • Special-event Pricing
    • Promotional Pricing
    • Price Discounts and Allowances Pricing
    Page 440
  • 9. 8. Is an example of …
    • Price Discounts and Allowances
    • Buyback Arrangement
    • Offset
    • Compensation Deal
    • Unbundling
  • 10. 9.
    • Psychological discounting
    • Perceived-value pricing
    • Longer payment terms
    • Special event pricing
    • Time Pricing
    Is an example of…
  • 11. Is an example of…
    • Image Pricing
    • Differentiated Pricing
    • Channel Pricing
    • Product-form Pricing
    • Customer-segment Pricing
  • 12. TOP 10 Learning Questions for Assignment in Marketing Management Developing Pricing Strategies and Programs Chapter 14 Jewell A. Arena May 2010