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Visually Impaired Brotherhood for Excellent Services (VIBES)<br />Vibes Inc.   7P’s Case Analysis<br />Jewell A. Arena<br ...
What are the 7 P’s of Marketing<br />PRODUCT: Therapeutic Massage<br />PMT=Adult<br />PRICE:  Affordable from Php 130 to <...
Vibes Inc. (Visually Impaired Brotherhood for Excellent Services)<br />Jewell A. Arena<br />Ateneo Graduate School of Busi...
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Jewellarena vibes incanalysis7ps

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  1. 1. Visually Impaired Brotherhood for Excellent Services (VIBES)<br />Vibes Inc. 7P’s Case Analysis<br />Jewell A. Arena<br />Ateneo Graduate School of Business<br />May 2010<br />
  2. 2. What are the 7 P’s of Marketing<br />PRODUCT: Therapeutic Massage<br />PMT=Adult<br />PRICE: Affordable from Php 130 to <br />Php 290<br />PROMO: Discounts and Saturday and Sunday Promo<br />POSITIONING :<br />“Our share in nation-building through the art of therapeutic massage”.<br /> PLACE: Malls & Town centers<br />PROCESS & PEOPLE: Massage & Blind People<br />
  3. 3. Vibes Inc. (Visually Impaired Brotherhood for Excellent Services)<br />Jewell A. Arena<br />Ateneo Graduate School of Business<br />May 2010<br />
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