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Bencham.April.Louvain

From jevedebe, 5 months ago

Interactive marketing and recommendation. Shanghai April 23th 2008 more

140 views  |  0 comments  |  0 favorites  |  7 downloads  |  1 embed (Stats)
 

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Slide 1:Weapons are an important factor in war, but not the decisive factor. It is people, not things, that are decisive. Slide 1

Slide 2:Why I came to China? • In advertising in Belgium since 1978 • Worked as [everything form copywriter to CEO] within an ad agency called LVH/Alliance. • Entrepreneur since 1991: founded Quattro which is now S&S Brussels • 1st on the web in 1994 • Created i-merge [now Boondoggle in Europe] in 1998 as a Quattro business unit • Officially incorporated in 2000 • 3 partners [ir,psycho and me] + vc [Capricorn] • Offices in Be, Nl, Ire … and China • 100 fet in 4 countries • China? – Not only to sell the regular services (marketing, strategy, concept development) – Bank on our [sizeable] media & technology knowledge in China • Size (market, population) • Growth of adver