About When asking the question "why do you do social media"?
A common answer is because everybody else does.
When you consider this statement it does not make an awful lot of sense. At DoJo Media consulting, we believe it is critical to create objective based manageable strategies that companies can sign up to. It is clear to us that a social media strategy that matches the overall purpose of the business is a path that everyone can follow.
By understanding the aims and objectives, we are enabled to reverse engineer the methods of communicating with the right communities. The key is to find the pools from which your friends and business partners are drinking from.
From that place, you can ...