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Case (be)

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  • 1. Case Study Mr. Vaidya is the owner of an advertising agency. He is a person always believes in business ethics. He always design an advertising campaign and on genuine market analysis and based on the whole scientific truth of the product. But suddenly he has been suffering financial losses due to his decision to stick to the truth. He has lost his regular customers because he always puts in his ethics in his advertisement design. In case of cosmetics and pharmaceuticals, he always checks the contents and laboratory reports, or some times reports from the quality control department. However, now when he needs finance desperately and the agency is on verge of closure, an internationally reputed cosmetic company is willing to give him their advertisement contract. This contract has created hope amongst the employees of the advertisement agency. Mr. Vaidya asked the company to submit a report about all its products, in which they have
  • 2. to give information about the content and its significance. Mr. Vaidya found that nail polishes are based on nitrocellulose, which is a highly inflammable synthetic substance, chemically related to guncotton, an explosive. Nail polish solvents are narcotic if inhaled in high concentration and can act on the nervous system. As soon he came to know of the side effects of the contents of nail polishes, Mr. Vaidya cancelled the contract. He desperately needed money, but it would mean compromising on the ethical standard of his past reputation. But his managers forced him to accept the contract because if the agency closes down there is no meaning of being ethical. The company has a responsibility towards its employees. Thus Mr. Vaidya is in a moral dilemma. Case Questions:
  • 3. It is ethical to play with the goodwill and, more importantly, the health of the public? Is it ethical to play with the financial health of the company, go bankrupt, and force the employees on the street?