Welcome to <br />The Secrets of Easy Email Profits Webinar<br />Sean Clouden<br />Chief Operating Officer<br />email: sean...
What We’re Going to Cover<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul>    m...
How to get your emails opened
How to get readers to respond</li></li></ul><li>What We’re Going to Cover<br />The marketing tides are changing<br /><ul><...
How to get your emails opened
How to get readers to respond</li></li></ul><li>What We’re Going to Cover<br />The marketing tides are changing<br /><ul><...
How to get your emails opened
How to get readers to respond</li></li></ul><li>What We’re Going to Cover<br />The marketing tides are changing<br /><ul><...
How to get your emails opened
How to get readers to respond</li></li></ul><li>What We’re Going to Cover<br />The marketing tides are changing<br /><ul><...
How to get your emails opened
How to get readers to respond</li></li></ul><li>The Marketing Tides are Changing<br />The marketing tides are changing<br ...
How to get your emails opened
How to get readers to respond</li></li></ul><li>Outbound Marketing<br />
See Ya!<br />
The New Way to Research and Buy<br />
Advertising is Sending People to the Internet<br />
Inbound Marketing<br />
Outbound Email Marketing<br />
EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
ccLoop.com<br />
The 5 Biggest Mistakes in Email Marketing<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you ca...
How to get your emails opened
How to get readers to respond</li></li></ul><li>FLOODING YOUR LISTS. Remember that this is the permission age of marketing...
2.  BUYING LISTS. The reason you shouldn’t bother with buying email lists is pretty simple: they are usually a waste of mo...
BEING SLOPPY. The biggest mistakes happen when marketers “have to get this email campaign out yesterday!”<br />Being Slopp...
Writing Like a Used Car Salesman<br />WRITING LIKE A USED CAR SALESMAN. <br />Unfortunately, most small business owners an...
How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />
How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />USING ALL CAPS IS LIKE SCREAMING IN EMAIL FO...
How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />USING ALL CAPS IS LIKE SCREAMING IN EMAIL FO...
How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />USING ALL CAPS IS LIKE SCREAMING IN EMAIL FO...
How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />USING ALL CAPS IS LIKE SCREAMING IN EMAIL FO...
Sending Infrequent, Irrelevant Emails<br />SENDING INFREQUENT, IRRELEVANT EMAILS.<br />Sending emails that don’t directly ...
The 5 Biggest Mistakes in Email Marketing<br />Flooding your lists.<br />Buying lists.<br />Being sloppy.<br />Writing lik...
How to Build a Profitable Email List<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can mak...
How to get your emails opened
How to get readers to respond</li></li></ul><li>What You Can Do With Your List of Customers<br />Open an additional and re...
What You Can Do With Your List of Customers<br />Open an additional and reliable communication channel to your customers<b...
What You Can Do With Your List of Customers<br />Open an additional and reliable communication channel to your customers<b...
What You Can Do With Your List of Customers<br />Open an additional and reliable communication channel to your customers<b...
Your Customers Like You!<br />
Gather Existing Customer Emails<br />
Gather New Email Addresses<br />
Adding Your Existing Customers to Your List<br />
Capturing Email Addresses When People Buy<br />
Capturing Email Addresses When People Buy<br />
Capturing Email Addresses When People Buy<br />
Why Should They Join Your Email List?<br />
Why Should They Join Your Email List?<br />Immediate Benefit<br />
Why Should They Join Your Email List?<br />Long-Term Benefits<br />
The Immediate Benefit<br />
The Immediate Benefit<br /><ul><li>On-the-spot discounts</li></li></ul><li>The Immediate Benefit<br /><ul><li>On-the-spot ...
Free giveaways</li></li></ul><li>The Immediate Benefit<br /><ul><li>On-the-spot discounts
Free giveaways
Coupons</li></li></ul><li>The Immediate Benefit<br /><ul><li>On-the-spot discounts
Free giveaways
Coupons
Limited-time discounts</li></li></ul><li>The Long Term Benefits<br />
The Long Term Benefits<br /><ul><li>Special deals only for subscribers</li></li></ul><li>The Long Term Benefits<br /><ul><...
Special giveaway offers</li></li></ul><li>The Long Term Benefits<br /><ul><li>Special deals only for subscribers
Special giveaway offers
Useful information</li></li></ul><li>The Long Term Benefits<br /><ul><li>Special deals only for subscribers
Special giveaway offers
Useful information
Coupons</li></li></ul><li>Remember...<br />Immediate benefit <br />Long term benefits<br />
Start Capturing Email Addresses!<br />Image courtesy of Salvatore Vuono<br />
What We’re Going to Cover<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can make in</li></...
How to get your emails opened
How to get readers to respond</li></li></ul><li>High Open Rates<br />30% +<br />Open Rates<br />
The Secret to Great Open Rates<br />FROM FIELD  &  SUBJECT LINE<br />
The From Field<br />
The From Field<br />FROM FIELD<br /><ul><li>The name should be congruent with who they expect to be emailed from (who they...
The name should stay consistent—always send from the same name.</li></li></ul><li>The Subject Line<br />
Headlines<br />
Famous Headlines<br />
Famous Headlines<br />
Famous Headlines<br />
Famous Headlines<br />“Why some foods ‘explode’ in your stomach.”<br />
Famous Headlines<br />“How I improved my memory in one evening.”<br />
Famous Headlines<br />“Give me 5 days and I’ll give you a Magnetic Personality … Let Me Prove It — FREE”<br />
David Ogilvy<br />“On the average, five times as many people read the headlines as read the body copy. <br />   “It follow...
Subject Lines Determine Responses<br />80%!<br />
Sole Purpose of Email Subject Line<br />
How to Write Good Subject Lines<br />Good subject lines are short (usually no longer than 60 characters so they can be ful...
How to Write Good Subject Lines<br />Good subject lines are short (usually no longer than 60 characters so they can be ful...
Examples<br />SUBJECT LINE #1:  How to Get More Blog Readers<br />
Examples<br />SUBJECT LINE #1:  How to Get More Blog Readers<br />SUBJECT LINE #2:  5 Weird Tricks That Will Get You      ...
Examples<br />SUBJECT LINE #1:  How to Get More Blog Readers<br />SUBJECT LINE #2:  5 Weird Tricks That Will Get You      ...
Examples<br />SUBJECT LINE #1:  The Secrets of Rapid Weight Loss<br />
Examples<br />SUBJECT LINE #1:  The Secrets of Rapid Weight Loss<br />SUBJECT LINE #2:  99% of People Dieting NEED to 				...
Examples<br />SUBJECT LINE #1:  The Secrets of Rapid Weight Loss<br />SUBJECT LINE #2:  99% of People Dieting NEED to 			 ...
Odd Numbers<br />You can use odd numbers in your subject line to make it stand out.<br />I Can’t Believe Americans Spend $...
Question Marks<br />You can use question marks to make your subject line more interesting.<br />5 reasons to never waste m...
Percentages<br />You can use percentages to give your subject line an air of authority.<br />64% of Americans can’t afford...
Brackets or Parentheses<br />You can use brackets or parentheses to highlight a particular feature of what you’re offering...
Re: and Fwd:<br />You can use Re: and Fwd: to increase open rates.<br />Re: Oprah’s big diet discovery.<br />Fwd: An amazi...
How to Get Readers to Respond<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can make in</l...
How to get your emails opened
How to get readers to respond</li></li></ul><li>Measure Your Results<br />What is your response rate?<br />
Don’t Worry<br />
Interest...<br />
Interest and Enthusiasm!<br />
Nothing Worse Than Boring Copy<br />
John Caples<br />“Get steamed up. Make your copy sizzle. Put all the power of a runaway locomotive into it. Later go over ...
John Caples<br />“Get excited! Get worked up! Tell yourself that you have the biggest piece of news to tell since man walk...
Two Basic Qualities of Good Copy<br />INTERESTandEnthusiasm!<br />
Three Rules of Good Email Copywriting<br />Write to One Person, Never to “You All”<br />
Three Rules of Good Email Copywriting<br />Write to One Person, Never to “You All”<br />Write Like You Speak<br />
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Email Marketing Webinar

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  • Email Marketing Webinar

    1. 1. Welcome to <br />The Secrets of Easy Email Profits Webinar<br />Sean Clouden<br />Chief Operating Officer<br />email: sean@ats-training.com<br />
    2. 2. What We’re Going to Cover<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul> make in email marketing<br /><ul><li>How to build a profitable email list
    3. 3. How to get your emails opened
    4. 4. How to get readers to respond</li></li></ul><li>What We’re Going to Cover<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul> make in email marketing<br /><ul><li>How to build a profitable email list
    5. 5. How to get your emails opened
    6. 6. How to get readers to respond</li></li></ul><li>What We’re Going to Cover<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul> make in email marketing<br /><ul><li>How to build a profitable email list
    7. 7. How to get your emails opened
    8. 8. How to get readers to respond</li></li></ul><li>What We’re Going to Cover<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul> make in email marketing<br /><ul><li>How to build a profitable email list
    9. 9. How to get your emails opened
    10. 10. How to get readers to respond</li></li></ul><li>What We’re Going to Cover<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul> make in email marketing<br /><ul><li>How to build a profitable email list
    11. 11. How to get your emails opened
    12. 12. How to get readers to respond</li></li></ul><li>The Marketing Tides are Changing<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul> make in email marketing<br /><ul><li>How to build a profitable email list
    13. 13. How to get your emails opened
    14. 14. How to get readers to respond</li></li></ul><li>Outbound Marketing<br />
    15. 15. See Ya!<br />
    16. 16. The New Way to Research and Buy<br />
    17. 17. Advertising is Sending People to the Internet<br />
    18. 18. Inbound Marketing<br />
    19. 19. Outbound Email Marketing<br />
    20. 20. EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
    21. 21. EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
    22. 22. EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
    23. 23. EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
    24. 24. EPSILON EMAIL STUDY<br />– Epsilon (2009)<br />
    25. 25. ccLoop.com<br />
    26. 26. The 5 Biggest Mistakes in Email Marketing<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul> make in email marketing<br /><ul><li>How to build a profitable email list
    27. 27. How to get your emails opened
    28. 28. How to get readers to respond</li></li></ul><li>FLOODING YOUR LISTS. Remember that this is the permission age of marketing—you must earn the right to communicate to your customers and earn their time they will spend on you.<br />Flooding Your Lists<br />
    29. 29. 2. BUYING LISTS. The reason you shouldn’t bother with buying email lists is pretty simple: they are usually a waste of money.<br />Buying Lists<br />
    30. 30. BEING SLOPPY. The biggest mistakes happen when marketers “have to get this email campaign out yesterday!”<br />Being Sloppy<br />
    31. 31. Writing Like a Used Car Salesman<br />WRITING LIKE A USED CAR SALESMAN. <br />Unfortunately, most small business owners and marketers aren’t writing experts, and their first email campaigns use copy like “BUY NOW!!!!!” or “LIMITED TIME OFFER!!!!!!”<br />
    32. 32. How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />
    33. 33. How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM<br />
    34. 34. How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM<br />Using sloppy HTML (usually converting a Word document to HTML)<br />
    35. 35. How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM<br />Using sloppy HTML (usually converting a Word document to HTML)<br />Using red or green colored fonts<br />
    36. 36. How to Look Like Spam<br />Going crazy with exclamation points!!!!!!!!!!<br />USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM<br />Using sloppy HTML (usually converting a Word document to HTML)<br />Using red or green colored fonts<br />Creating an email that is just one big image with little or no text<br />
    37. 37. Sending Infrequent, Irrelevant Emails<br />SENDING INFREQUENT, IRRELEVANT EMAILS.<br />Sending emails that don’t directly relate to why the customer gave you his email address to begin with is an easy way to irritate him, and if you let too much time go by without communicating, subscribers are much more likely to report your email as spam or unsubscribe.<br />
    38. 38. The 5 Biggest Mistakes in Email Marketing<br />Flooding your lists.<br />Buying lists.<br />Being sloppy.<br />Writing like a used car salesman.<br />Sending infrequent, irrelevant emails.<br />
    39. 39. How to Build a Profitable Email List<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can make in</li></ul> email marketing<br /><ul><li>How to build a profitable email list
    40. 40. How to get your emails opened
    41. 41. How to get readers to respond</li></li></ul><li>What You Can Do With Your List of Customers<br />Open an additional and reliable communication channel to your customers<br />
    42. 42. What You Can Do With Your List of Customers<br />Open an additional and reliable communication channel to your customers<br />Increase sales with little effort and cost<br />
    43. 43. What You Can Do With Your List of Customers<br />Open an additional and reliable communication channel to your customers<br />Increase sales with little effort and cost<br />Easily measure the impact of your marketing campaigns and find new trends and preferences among your customers<br />
    44. 44. What You Can Do With Your List of Customers<br />Open an additional and reliable communication channel to your customers<br />Increase sales with little effort and cost<br />Easily measure the impact of your marketing campaigns and find new trends and preferences among your customers<br />Increase customer interaction and retention rates at a cost far below direct mail<br />
    45. 45. Your Customers Like You!<br />
    46. 46. Gather Existing Customer Emails<br />
    47. 47. Gather New Email Addresses<br />
    48. 48. Adding Your Existing Customers to Your List<br />
    49. 49. Capturing Email Addresses When People Buy<br />
    50. 50. Capturing Email Addresses When People Buy<br />
    51. 51. Capturing Email Addresses When People Buy<br />
    52. 52. Why Should They Join Your Email List?<br />
    53. 53. Why Should They Join Your Email List?<br />Immediate Benefit<br />
    54. 54. Why Should They Join Your Email List?<br />Long-Term Benefits<br />
    55. 55. The Immediate Benefit<br />
    56. 56. The Immediate Benefit<br /><ul><li>On-the-spot discounts</li></li></ul><li>The Immediate Benefit<br /><ul><li>On-the-spot discounts
    57. 57. Free giveaways</li></li></ul><li>The Immediate Benefit<br /><ul><li>On-the-spot discounts
    58. 58. Free giveaways
    59. 59. Coupons</li></li></ul><li>The Immediate Benefit<br /><ul><li>On-the-spot discounts
    60. 60. Free giveaways
    61. 61. Coupons
    62. 62. Limited-time discounts</li></li></ul><li>The Long Term Benefits<br />
    63. 63. The Long Term Benefits<br /><ul><li>Special deals only for subscribers</li></li></ul><li>The Long Term Benefits<br /><ul><li>Special deals only for subscribers
    64. 64. Special giveaway offers</li></li></ul><li>The Long Term Benefits<br /><ul><li>Special deals only for subscribers
    65. 65. Special giveaway offers
    66. 66. Useful information</li></li></ul><li>The Long Term Benefits<br /><ul><li>Special deals only for subscribers
    67. 67. Special giveaway offers
    68. 68. Useful information
    69. 69. Coupons</li></li></ul><li>Remember...<br />Immediate benefit <br />Long term benefits<br />
    70. 70. Start Capturing Email Addresses!<br />Image courtesy of Salvatore Vuono<br />
    71. 71. What We’re Going to Cover<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can make in</li></ul> email marketing<br /><ul><li>How to build a profitable email list
    72. 72. How to get your emails opened
    73. 73. How to get readers to respond</li></li></ul><li>High Open Rates<br />30% +<br />Open Rates<br />
    74. 74. The Secret to Great Open Rates<br />FROM FIELD & SUBJECT LINE<br />
    75. 75. The From Field<br />
    76. 76. The From Field<br />FROM FIELD<br /><ul><li>The name should be congruent with who they expect to be emailed from (who they’re already familiar with).
    77. 77. The name should stay consistent—always send from the same name.</li></li></ul><li>The Subject Line<br />
    78. 78. Headlines<br />
    79. 79. Famous Headlines<br />
    80. 80. Famous Headlines<br />
    81. 81. Famous Headlines<br />
    82. 82. Famous Headlines<br />“Why some foods ‘explode’ in your stomach.”<br />
    83. 83. Famous Headlines<br />“How I improved my memory in one evening.”<br />
    84. 84. Famous Headlines<br />“Give me 5 days and I’ll give you a Magnetic Personality … Let Me Prove It — FREE”<br />
    85. 85. David Ogilvy<br />“On the average, five times as many people read the headlines as read the body copy. <br /> “It follows that unless your headline sells your product, you have wasted 90 percent of your money...”<br />- David Ogilvy<br />
    86. 86. Subject Lines Determine Responses<br />80%!<br />
    87. 87. Sole Purpose of Email Subject Line<br />
    88. 88. How to Write Good Subject Lines<br />Good subject lines are short (usually no longer than 60 characters so they can be fully read at a glance), while good headlines can be double that length and work very well.<br />
    89. 89. How to Write Good Subject Lines<br />Good subject lines are short (usually no longer than 60 characters so they can be fully read at a glance), while good headlines can be double that length and work very well.<br />Good subject lines almost always use both self-interest and curiosity to get the emails opened (not just one or the other). <br />
    90. 90. Examples<br />SUBJECT LINE #1: How to Get More Blog Readers<br />
    91. 91. Examples<br />SUBJECT LINE #1: How to Get More Blog Readers<br />SUBJECT LINE #2: 5 Weird Tricks That Will Get You More Blog Readers<br />
    92. 92. Examples<br />SUBJECT LINE #1: How to Get More Blog Readers<br />SUBJECT LINE #2: 5 Weird Tricks That Will Get You More Blog Readers<br />
    93. 93. Examples<br />SUBJECT LINE #1: The Secrets of Rapid Weight Loss<br />
    94. 94. Examples<br />SUBJECT LINE #1: The Secrets of Rapid Weight Loss<br />SUBJECT LINE #2: 99% of People Dieting NEED to Do This (But Aren’t)<br />
    95. 95. Examples<br />SUBJECT LINE #1: The Secrets of Rapid Weight Loss<br />SUBJECT LINE #2: 99% of People Dieting NEED to Do This (But Aren’t)<br />
    96. 96. Odd Numbers<br />You can use odd numbers in your subject line to make it stand out.<br />I Can’t Believe Americans Spend $45,644,283 Per Year on This...<br />Why He Paid Google $343,788.10<br />
    97. 97. Question Marks<br />You can use question marks to make your subject line more interesting.<br />5 reasons to never waste money at Starbucks again?<br />Naked man arrested for concealed weapon?<br />
    98. 98. Percentages<br />You can use percentages to give your subject line an air of authority.<br />64% of Americans can’t afford a $1,000 emergency?<br />The Biggest Mistake 99% of Small Business Owners Make<br />
    99. 99. Brackets or Parentheses<br />You can use brackets or parentheses to highlight a particular feature of what you’re offering.<br />[VIDEO] Do You Make Any of These 7 Deadly SEO Mistakes?<br />What You Don’t Know About the Food Industry is Making You Fat (Free Seminar)<br />
    100. 100. Re: and Fwd:<br />You can use Re: and Fwd: to increase open rates.<br />Re: Oprah’s big diet discovery.<br />Fwd: An amazing, all-natural way to handle thyroid problems.<br />
    101. 101. How to Get Readers to Respond<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can make in</li></ul> email marketing<br /><ul><li>How to build a profitable email list
    102. 102. How to get your emails opened
    103. 103. How to get readers to respond</li></li></ul><li>Measure Your Results<br />What is your response rate?<br />
    104. 104. Don’t Worry<br />
    105. 105. Interest...<br />
    106. 106. Interest and Enthusiasm!<br />
    107. 107. Nothing Worse Than Boring Copy<br />
    108. 108. John Caples<br />“Get steamed up. Make your copy sizzle. Put all the power of a runaway locomotive into it. Later go over it in cold blood and cut out the things your critics will object to. In this way you can produce copy that is both lively and acceptable. If you write with the prejudices and preferences of other people uppermost in your mind, you will produce copy as correct as a school child’s essay, but utterly lifeless.<br />
    109. 109. John Caples<br />“Get excited! Get worked up! Tell yourself that you have the biggest piece of news to tell since man walked on the moon. Remember that enthusiasm is as contagious as measles. It spreads from speaker to listener, from writer to reader.”<br /> - John Caples<br />
    110. 110. Two Basic Qualities of Good Copy<br />INTERESTandEnthusiasm!<br />
    111. 111. Three Rules of Good Email Copywriting<br />Write to One Person, Never to “You All”<br />
    112. 112. Three Rules of Good Email Copywriting<br />Write to One Person, Never to “You All”<br />Write Like You Speak<br />
    113. 113. Three Rules of Good Email Copywriting<br />Write to One Person, Never to “You All”<br />Write Like You Speak<br />Show Your Personality<br />
    114. 114. Email Length<br /> Think of emails as classified ads<br />
    115. 115. How to Create a Compelling Message<br />
    116. 116. How to Create a Compelling Message<br />What do you have?<br />
    117. 117. How to Create a Compelling Message<br />What do you have?<br />2. What will it do for me?<br />
    118. 118. How to Create a Compelling Message<br />What do you have?<br />2. What will it do for me?<br />3. How do I get it?<br />
    119. 119. How to Create Good Calls to Action<br />
    120. 120. How to Create Good Calls to Action<br />
    121. 121. How to Create Good Calls to Action<br />Never forget to include a call to action in your email. Ever.<br />
    122. 122. What Do You Want the Reader to Do?<br />CLICK HERE!<br />800-555-5555<br />
    123. 123. Links as Calls to Action<br />Click the link below to learn how to get profitable referrals TODAY:<br />http://www.acmeinc.com/product<br />The other way is to make the call to action an actual link.<br />Click here to learn how to get profitable referrals TODAY<br />
    124. 124. What You Just Learned<br />The marketing tides are changing<br /><ul><li>The 5 biggest mistakes you can</li></ul> make in email marketing<br /><ul><li>How to build a profitable email list
    125. 125. How to get your emails opened
    126. 126. How to get readers to respond</li></li></ul><li>WANT TO LEARN MORE?<br />
    127. 127. Q&A Time!<br />Accelerated Training Solutions<br />In the last 5 years, we've created over 50 training courses, large and small, on the many aspects of what it takes to succeed in business, such as marketing, sales, productivity, organization, leadership, finances, and more. We've trained thousands of businesspeople on our courses, and thousands more have been trained on our materials by consulting and training companies that include our courses in their curricula.<br />
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