Green Blogs and the Environment - Greenbuild 2008
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Green Blogs and the Environment - Greenbuild 2008 Green Blogs and the Environment - Greenbuild 2008 Presentation Transcript

  • SURVEY RESULTS GreenBuild Boston | November 19-21, 2008 www.greenbuildexpo.org
  • PANELISTS LLOYD ALTER treehugger.com WILLEM MAAS Greenhomeguide.com PRESTON KOERNER jetsongreen.com STEPHEN DEL PERCIO greenbuildingsnyc.com LEIGH STRINGER thegreenworkplace.com SURVEY RESULTS
  • WHAT IS YOUR AGE?
    • 18-30
    • 31-40
    • 41-50
    • 51-60
    • 61+
    124 85 50 39 10 RESPONSE TOTAL RESPONSE PERCENT 40% 28% 16% 13% 3% SURVEY RESULTS TOTAL RESPONDENTS 308 SKIPPED THIS QUESTION 7
  • WHERE DO YOU LIVE?
    • United States
    • Canada
    • Latin America/Caribbean
    • Asia (Far East)
    • Europe (Eastern)
    • Europe (Western)
    • Europe (Northern)
    • Oceania
    • Africa
    250 32 2 3 2 12 1 8 1 RESPONSE TOTAL RESPONSE PERCENT TOTAL RESPONDENTS 311 SKIPPED THIS QUESTION 4 80% 10% 1% 1% 1% 4% 0% 3% 0% NO RESPONDENTS from Mexico, Asia (Southeast, West, Southern, Northern), Europe Southern 0 SURVEY RESULTS
  • WHAT IS YOUR PROFESSION?
    • Architect
    • Building Owner
    • Contractor
    • Developer
    • Educator
    • Engineer
    • Facilities Manager
    • Financial Services Provider
    • Government Worker
    • Green Power Provider
    • Home Builder
    • Interior Designer
    • Landscape Architect
    • Nonprofit Organization
    • Product Manufacturer
    • Schools /University Employee
    • Student
    • Other
    36 2 5 3 8 23 5 6 15 2 1 14 4 17 5 8 37 113 RESPONSE TOTAL RESPONSE PERCENT TOTAL RESPONDENTS 304 SKIPPED THIS QUESTION 11 12% 1% 2% 1% 3% 8% 2% 2% 5% 1% 0% 5% 1% 6% 2% 3% 12% 37% NO RESPONDENTS from Code Officials 0 SURVEY RESULTS
  • DO YOU BLOG? 120 172 RESPONSE TOTAL RESPONSE PERCENT IF YES, HOW OFTEN? Daily Weekly Monthly Don’t Blog Other * 28 58 26 143 17 10% 21% 10% 53% 6% 41% 59% NO YES SURVEY RESULTS TOTAL RESPONDENTS 304 SKIPPED THIS QUESTION 11 TOTAL RESPONDENTS 272 SKIPPED THIS QUESTION 43
    • Green Buildings NYC
    • Building Green TV
    • Jetson Green
    • Tree Hugger
    • The Green Workplace
    • Metaefficient
    • Eco Geek
    • Dwell
    • The Lazy Environmentalist
    • Building Green
    • DeSmog Blog
    • Inhabitat
    • Planet Green
    • New Scientist Environment
    • Re-Nest
    WHICH BLOGS DO YOU READ? 20 18 72 235 28 16 63 51 22 51 7 61 54 13 17 RESPONSE TOTAL RESPONSE PERCENT 2% 2% 6% 21% 3% 1% 6% 5% 2% 5% 1% 5% 5% 1% 2% Continued Next Page SURVEY RESULTS
    • The Daily Green
    • Gristmill
    • Sustainablog
    • Materialicious
    • Apartment Therapy
    • Architecture for Humanity
    • Ecofabulous
    • House & Garden
    • ID Magazine
    • MocoLoco
    • An Inconvenient Truth
    • Climate Change Action
    • Enviroblog
    • GreenSource
    • Metropolis
    • Ecorazzi
    • Other*
    WHICH BLOGS DO YOU READ? 28 61 20 21 30 28 11 6 7 14 8 8 12 18 26 20 72 RESPONSE TOTAL RESPONSE PERCENT 3% 5% 2% 2% 3% 3% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2% 6% TOTAL RESPONDENTS 284 SKIPPED THIS QUESTION 31 SURVEY RESULTS
  • WHAT IS YOUR ENVIRONMENTAL STATUS?
    • Light Green
    • Medium Green
    • Dark Green
    RESPONSE TOTAL RESPONSE PERCENT ARE YOU LEED ACCREDITED? Yes No 54 240 18% 82% 21% 54% 25% 63 164 74 RESPONSE TOTAL RESPONSE PERCENT SURVEY RESULTS TOTAL RESPONDENTS 301 SKIPPED THIS QUESTION 14 TOTAL RESPONDENTS 294 SKIPPED THIS QUESTION 21
  • WILL YOU ATTEND GREENBUILD IN BOSTON THIS YEAR?
    • theGreenWorkplace.com
    • TreeHugger.com
    • BuildingGreenTV.com
    • JetsonGreen.com
    • GreenBuildingsNYC.com
    RESPONSE TOTAL RESPONSE PERCENT FROM WHICH WEBSITE DID YOU ACCESS THIS SURVEY? Yes No TOTAL RESPONDENTS 294 SKIPPED THIS QUESTION 21 38 260 13% 87% 11% 60% 6% 21% 3% 31 166 16 57 8 RESPONSE TOTAL RESPONSE PERCENT SURVEY RESULTS TOTAL RESPONDENTS 301 SKIPPED THIS QUESTION 14
  • WHAT TYPE OF ARTICLES DO YOU PREFER?
    • Lifestyle
    • Design
    • Architecture
    • Sustainable/Green
    • Other
    RESPONSE TOTAL RESPONSE PERCENT WHICH BLOGS DO YOU PREFER? 8% 10% 14% 67% 1% 25 29 42 205 3 Fact-based Opinionated 255 35 88% 12% RESPONSE TOTAL RESPONSE PERCENT SURVEY RESULTS TOTAL RESPONDENTS 304 SKIPPED THIS QUESTION 11 TOTAL RESPONDENTS 290 SKIPPED THIS QUESTION 25
    • Yes
    • No
    • Maybe
    • Don’t Know
    DO YOU FOLLOW POLITICAL BLOGS ALSO? RESPONSE TOTAL RESPONSE PERCENT DO YOU FEEL THAT MAINSTREAM MEDIA ACCURATELY REPRESENTS SUSTAINABLE ISSUES REGARDING THE BUILT ENVIRONMENT? 12 212 58 21 Yes No 140 159 47% 53% RESPONSE TOTAL RESPONSE PERCENT 4% 70% 19% 7% SURVEY RESULTS TOTAL RESPONDENTS 303 SKIPPED THISQUESTION 12 TOTAL RESPONDENTS 299 SKIPPED THIS QUESTION 16
  • WHAT MEDIA DO YOU USE TO UNDERSTAND ENVIRONMENTAL ISSUES? 282 87 78 188 32% 10% 9% 22% RESPONSE TOTAL RESPONSE PERCENT Web TV Radio Print (newspapers, magazines, etc.) Blog Other* 198 37 23% 4% SURVEY RESULTS TOTAL RESPONDENTS 305 SKIPPED THIS QUESTION 10
  • SURVEY RESULTS facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman if MYSPACE 5 th were a country it’d be the in the largest world
  • SURVEY RESULTS facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman G O O G L E UP searches are done each month, in 2006 from 31 2.7BILLION BILLION
  • SURVEY RESULTS facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman the first commercial TEXT MESSAGE was sent in 1992, EARTH the entire human population of the TOTAL sent each day now EXCEEDS
  • SURVEY RESULTS facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman it took the radio FACEBOOK only 38 years to gain an audience of 50million, 2 it took
  • SURVEY RESULTS via Technorati bloggers who have been at it an average of 3 years are collectively creating close to one-million posts everyday
  • SURVEY RESULTS via Technorati of bloggers have been approached to be one-third BRAND ADVOCATES.
  • SURVEY RESULTS via Seth Godin, Author,  sethgodin . typepad .com ” the word blog is irrelevant “
  • GROWTH OF BLOGS SURVEY RESULTS via Technorati Blogs Time 2003-07 Weblogs Cumulative: 2003-2007
  • MOST-TAGGED TOPICS IN THE BLOGOSPHERE DURING THE FIRST EIGHT MONTHS OF 2006
    • Blogging
    SURVEY RESULTS Edelman and First&42nd Technology Religion Business Media Politics CSR-Related Issues 764,613 331,694 299,175 295,376 250,943 885,625 120,986
  • THANK YOU SURVEY RESULTS Lloyd Alter , Speaker lloyd @ treehugger .com Leigh Stringer, Moderator Leigh.stringer@ hok .com Willem Mass , Speaker [email_address] Preston Koerner, Speaker jetsongreen @yahoo.com Stephen Del Percio, Speaker sdelpercio @ zdlaw .com For more information please contact any of the following: