OVERVIEW• E Business• Steps to build a website• Marketing strategies• Ways to promote a website
“ A business that uses electronic medium to perform its overall or specialized business activities”
SIX STEPS• Decide on the type of website• Register a domain name• Host your website• Build your website• Optimize your website• Test your website and Go Live.
1.DECIDE ON THE TYPE OF WEBSITE• BROCHURE WEBSITE: Basic information about the business’s products or services, location and the hours it’s open.• CATALOG WEBSITE: Thorough description, photograph, product overview, customer’s shopping cart and includes a method for customers to pay.
2.REGISTER A DOMAIN NAME Your business address on the internet. Must be short, descriptive and memorable.• E.G: amazon.com AmazonBookstore.com AmazonBooksandCDs.com CHOICE AmazonPrintandMultimedia.com
3.HOST YOUR WEBSITE Providing the technical sources. Host your own website or work with a web hosting company.
4.BUILD THE WEBSITE Design the look of your site, create the images and write the programming code. Do it yourself or hire a web designer and developer
5. OPTIMIZE YOUR WEBSITE Create keywords that describe your business. Insert those keywords in the HTML code of your website using the <META> tags. E.G: Reconditioned laser printer cartridges Keywords: reconditioned, refurbished, used, laser, printer, toner, cartridge, ink and supplies.
6.TEST YOUR WEBSITE AND GO LIVE• Click on every link.• Make sure all the text, images, colors and page layouts are correct.• Tools to test www.netmechanic.com
ADVANTAGES: • Larger audience • Existing channel • Cost effectiveDISADVANTAGES:• SPAMS• Out of target audience• Short term success• -ve Publicity• Imitation
Social networking sites• Most social networking sites also have forums and classifieds that you can post in.
E-Mail Marketing• The way to work email marketing is to have an opt-in email form on your website where users can sign up to receive emails and special offers.• Once they are signed up you can send emails once in a while to bring them back to your site or to promote something.