Linking e business and promotionPresentation Transcript
Submitted by,P.MALVIN FELICIA
OVERVIEW• E Business• Steps to build a website• Marketing strategies• Ways to promote a website
“ A business that uses electronic medium to perform its overall or specialized business activities”
SIX STEPS• Decide on the type of website• Register a domain name• Host your website• Build your website• Optimize your website• Test your website and Go Live.
1.DECIDE ON THE TYPE OF WEBSITE• BROCHURE WEBSITE: Basic information about the business’s products or services, location and the hours it’s open.• CATALOG WEBSITE: Thorough description, photograph, product overview, customer’s shopping cart and includes a method for customers to pay.
2.REGISTER A DOMAIN NAME Your business address on the internet. Must be short, descriptive and memorable.• E.G: amazon.com AmazonBookstore.com AmazonBooksandCDs.com CHOICE AmazonPrintandMultimedia.com
3.HOST YOUR WEBSITE Providing the technical sources. Host your own website or work with a web hosting company.
4.BUILD THE WEBSITE Design the look of your site, create the images and write the programming code. Do it yourself or hire a web designer and developer
5. OPTIMIZE YOUR WEBSITE Create keywords that describe your business. Insert those keywords in the HTML code of your website using the <META> tags. E.G: Reconditioned laser printer cartridges Keywords: reconditioned, refurbished, used, laser, printer, toner, cartridge, ink and supplies.
6.TEST YOUR WEBSITE AND GO LIVE• Click on every link.• Make sure all the text, images, colors and page layouts are correct.• Tools to test www.netmechanic.com
ADVANTAGES: • Larger audience • Existing channel • Cost effectiveDISADVANTAGES:• SPAMS• Out of target audience• Short term success• -ve Publicity• Imitation
FLYING PEOPLE IN NEWYORK CITY
ADVANTAGES: • Feedback • Identification of customer needs • Customer focused product development • Communication barriers•Examples: * Internet forums * Social networks * Blogs
GUERILLA MARKETING•Time, energy and imagination• Targeted at unexpected places• To create a buzz
NEED FOR MARKET PROMOTION IN E-BUSINESS To attract visitors Encourage purchase power Increases the brand loyalty
* Search Engine Optimization* Classifieds* Article Directories* Ezine* Pay Per Click* Market Places* Banner ad* Pop-ups* Social media marketing* E-mail marketing* Blogs
SEARCH ENGINE OPTIMIZATION * Process of improving the visibility of a webpage
DOMAIN NAME* Should be quoted on all literature, promotional material and correspondence.
ARTICLE DIRECTORIES • Way to get traffic and back links.
PAY PER CLICK• Advertisers pay the publisher when the ad is clicked.• Used to direct traffics to the website.
MARKETPLACES• Offer variety of products.• Helps to reach large target markets.• More competitive price• Higher availability.
BANNER AD• It is a web banner ad delivered by an ad server.• It entails embedding an ad into a web page.
POP-UP ADS•Attract web traffic
Social networking sites• Most social networking sites also have forums and classifieds that you can post in.
E-Mail Marketing• The way to work email marketing is to have an opt-in email form on your website where users can sign up to receive emails and special offers.• Once they are signed up you can send emails once in a while to bring them back to your site or to promote something.
• Blogs are a great way to reach a lot of people in a fast manner.• They need to be updated with fresh content at least several times a week.
ADS IN BLOGS
Other promotional activitiesE BOOKS PODCASTINGCONTEST E-FORUMS