Linking e business and promotion
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Linking e business and promotion

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Linking e business and promotion Linking e business and promotion Presentation Transcript

  • Submitted by,P.MALVIN FELICIA
  • OVERVIEW• E Business• Steps to build a website• Marketing strategies• Ways to promote a website
  • “ A business that uses electronic medium to perform its overall or specialized business activities”
  • SIX STEPS• Decide on the type of website• Register a domain name• Host your website• Build your website• Optimize your website• Test your website and Go Live.
  • 1.DECIDE ON THE TYPE OF WEBSITE• BROCHURE WEBSITE: Basic information about the business’s products or services, location and the hours it’s open.• CATALOG WEBSITE: Thorough description, photograph, product overview, customer’s shopping cart and includes a method for customers to pay.
  • Brochure website
  • Catalog website
  • 2.REGISTER A DOMAIN NAME Your business address on the internet. Must be short, descriptive and memorable.• E.G: amazon.com AmazonBookstore.com AmazonBooksandCDs.com CHOICE AmazonPrintandMultimedia.com
  • 3.HOST YOUR WEBSITE Providing the technical sources. Host your own website or work with a web hosting company.
  • Verio
  • 4.BUILD THE WEBSITE Design the look of your site, create the images and write the programming code. Do it yourself or hire a web designer and developer
  • 5. OPTIMIZE YOUR WEBSITE Create keywords that describe your business. Insert those keywords in the HTML code of your website using the <META> tags. E.G: Reconditioned laser printer cartridges Keywords: reconditioned, refurbished, used, laser, printer, toner, cartridge, ink and supplies.
  • 6.TEST YOUR WEBSITE AND GO LIVE• Click on every link.• Make sure all the text, images, colors and page layouts are correct.• Tools to test www.netmechanic.com
  • ADVANTAGES: • Larger audience • Existing channel • Cost effectiveDISADVANTAGES:• SPAMS• Out of target audience• Short term success• -ve Publicity• Imitation
  • FLYING PEOPLE IN NEWYORK CITY
  • ADVANTAGES: • Feedback • Identification of customer needs • Customer focused product development • Communication barriers•Examples: * Internet forums * Social networks * Blogs
  • GUERILLA MARKETING•Time, energy and imagination• Targeted at unexpected places• To create a buzz
  • NEED FOR MARKET PROMOTION IN E-BUSINESS To attract visitors Encourage purchase power Increases the brand loyalty
  • * Search Engine Optimization* Classifieds* Article Directories* Ezine* Pay Per Click* Market Places* Banner ad* Pop-ups* Social media marketing* E-mail marketing* Blogs
  • SEARCH ENGINE OPTIMIZATION * Process of improving the visibility of a webpage
  • DOMAIN NAME* Should be quoted on all literature, promotional material and correspondence.
  • ARTICLE DIRECTORIES • Way to get traffic and back links.
  • PAY PER CLICK• Advertisers pay the publisher when the ad is clicked.• Used to direct traffics to the website.
  • MARKETPLACES• Offer variety of products.• Helps to reach large target markets.• More competitive price• Higher availability.
  • BANNER AD• It is a web banner ad delivered by an ad server.• It entails embedding an ad into a web page.
  • SPONSORED LINKS
  • POP-UP ADS•Attract web traffic
  • Social networking sites• Most social networking sites also have forums and classifieds that you can post in.
  • E-Mail Marketing• The way to work email marketing is to have an opt-in email form on your website where users can sign up to receive emails and special offers.• Once they are signed up you can send emails once in a while to bring them back to your site or to promote something.
  • TESTIMONIALS
  • • Blogs are a great way to reach a lot of people in a fast manner.• They need to be updated with fresh content at least several times a week.
  • ADS IN BLOGS
  • Other promotional activitiesE BOOKS PODCASTINGCONTEST E-FORUMS
  • THANK U