Social Media Monitoring Prepared by Solvis Consulting www.solvisconsulting.com   SMLatam Conversations  as of Feb 13, 2009...
Social Media Analysis <ul><li>This is a multi-channel and social media analysis of the content and conversations generated...
11.4 millions Twitter Followers had access to the #SMLatam posts 2/13/10 SMLatam - Social Media Analysis The #SMLatam reac...
8,173 posts were generated 2/13/10 SMLatam - Social Media Analysis
8,175 posts in different countries 2/13/10 SMLatam - Social Media Analysis
Reach included English and  Spanish languages 2/13/10 SMLatam - Social Media Analysis
1,200 posts included the word “social media”, 700 included the word “Mexico” 2/13/10 SMLatam - Social Media Analysis
Multi-channel SMLatam Cloud 2/13/10 SMLatam - Social Media Analysis The #smcmx was a hashtag pickup by the conversations. ...
Main speakers generated WOM, #SMLatam generated brand awareness 2/13/10 SMLatam - Social Media Analysis
Real-time content was created 2/13/10 SMLatam - Social Media Analysis
More real-time content 2/13/10 SMLatam - Social Media Analysis
Who are the Influencers? 2/13/10 SMLatam - Social Media Analysis
#SMLatam Hashtag 2/13/10 SMLatam - Social Media Analysis Source: What is the Hashtag?
Tweet Influence Level 2/13/10 SMLatam - Social Media Analysis Source: TweetLevel Source: Twitter Gradder
Klout 2/13/10 SMLatam - Social Media Analysis Source: Klout
Organic Search 2/13/10 SMLatam - Social Media Analysis
Trending Topic 2/13/10 SMLatam - Social Media Analysis Source:  jorcervan.posterous.com/nice-graph-showing-the-growth-of-t...
More Mentions 2/13/10 SMLatam - Social Media Analysis
Facebook & Blogalaxia: WOM 2/13/10 SMLatam - Social Media Analysis
Some Conclusions <ul><li>SMLatam used Twitter as the main channel for communications but it has generated WOM in many diff...
Key Takeaways <ul><li>Real-time conversations (and content) need to be monitored in “real-time” using business rules and w...
Social Media Tools Used <ul><li>Paid Tool: Radian6 – Social Media Monitoring Tool </li></ul><ul><li>Free Tools: </li></ul>...
Solvis Consulting, LLC <ul><li>This preliminary analysis was prepared by Solvis to analize the impact of the SMLatam Confe...
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Smlatam Analysis V1

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A preliminary social media analysis of the SMLatam Conference in Mexico City.

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Smlatam Analysis V1

  1. 1. Social Media Monitoring Prepared by Solvis Consulting www.solvisconsulting.com SMLatam Conversations as of Feb 13, 2009 2/13/10 SMLatam - Social Media Analysis
  2. 2. Social Media Analysis <ul><li>This is a multi-channel and social media analysis of the content and conversations generated by the attendees and their followers during the SMLatam Conference in Mexico City (Feb. 3 and 4, 2010). </li></ul><ul><li>During the two days of the conference #SMLAtam was the number one trending topic in Mexico (based on the new Twitter Trending Topics functionality by geography). </li></ul>2/13/10 SMLatam - Social Media Analysis
  3. 3. 11.4 millions Twitter Followers had access to the #SMLatam posts 2/13/10 SMLatam - Social Media Analysis The #SMLatam reach included many countries in Latin America.
  4. 4. 8,173 posts were generated 2/13/10 SMLatam - Social Media Analysis
  5. 5. 8,175 posts in different countries 2/13/10 SMLatam - Social Media Analysis
  6. 6. Reach included English and Spanish languages 2/13/10 SMLatam - Social Media Analysis
  7. 7. 1,200 posts included the word “social media”, 700 included the word “Mexico” 2/13/10 SMLatam - Social Media Analysis
  8. 8. Multi-channel SMLatam Cloud 2/13/10 SMLatam - Social Media Analysis The #smcmx was a hashtag pickup by the conversations. This is the hashtag for the Social Media Club Mexico. Is your brand or topic part of this cloud?
  9. 9. Main speakers generated WOM, #SMLatam generated brand awareness 2/13/10 SMLatam - Social Media Analysis
  10. 10. Real-time content was created 2/13/10 SMLatam - Social Media Analysis
  11. 11. More real-time content 2/13/10 SMLatam - Social Media Analysis
  12. 12. Who are the Influencers? 2/13/10 SMLatam - Social Media Analysis
  13. 13. #SMLatam Hashtag 2/13/10 SMLatam - Social Media Analysis Source: What is the Hashtag?
  14. 14. Tweet Influence Level 2/13/10 SMLatam - Social Media Analysis Source: TweetLevel Source: Twitter Gradder
  15. 15. Klout 2/13/10 SMLatam - Social Media Analysis Source: Klout
  16. 16. Organic Search 2/13/10 SMLatam - Social Media Analysis
  17. 17. Trending Topic 2/13/10 SMLatam - Social Media Analysis Source: jorcervan.posterous.com/nice-graph-showing-the-growth-of-the- smlatam - via http://mexico.twirus.com
  18. 18. More Mentions 2/13/10 SMLatam - Social Media Analysis
  19. 19. Facebook & Blogalaxia: WOM 2/13/10 SMLatam - Social Media Analysis
  20. 20. Some Conclusions <ul><li>SMLatam used Twitter as the main channel for communications but it has generated WOM in many different social channels and mainstream publications. </li></ul><ul><li>Via the event and tweets, the SMLatam brand has been created. </li></ul><ul><li>Influencers and followers have been very key in co-creating the SMLatam brand, not only in Mexico, but in the rest of Latin America. </li></ul><ul><li>The reach of the Influencers has the potential to generate conversations with 11.4 M total followers – Great WOM potential! </li></ul>2/13/10 SMLatam - Social Media Analysis
  21. 21. Key Takeaways <ul><li>Real-time conversations (and content) need to be monitored in “real-time” using business rules and workflow in order to response and collaborate effectively with consumers and followers. </li></ul><ul><li>Conversations in different social channels need to drive traffic and engagement to your company and/or consumer communities. </li></ul><ul><li>Conversations need to be converted into transactions using your CRM software. Transactions are ideas, leads, orders, interests, interactions, cases, site visits, comments and solutions that will help you collaborate with your consumers. </li></ul><ul><li>Social Media monitoring needs to be part of your CRM strategy. It is more than just PR and marketing, it is about engaging consumers. </li></ul><ul><li>Social media analysis helps in figuring out your outreach, channel definition and execution plan. </li></ul><ul><li>Free social media monitoring tools do not give you a complete picture of all conversations. </li></ul>2/13/10 SMLatam - Social Media Analysis
  22. 22. Social Media Tools Used <ul><li>Paid Tool: Radian6 – Social Media Monitoring Tool </li></ul><ul><li>Free Tools: </li></ul><ul><ul><li>What is the Hashtag? </li></ul></ul><ul><ul><li>Twitter Grader, Tweet Level </li></ul></ul><ul><ul><li>Klout </li></ul></ul><ul><ul><li>Twitrus </li></ul></ul><ul><ul><li>Facebook, Blogalaxia, Google, Bing and Yahoo Search </li></ul></ul><ul><ul><li>SocialMention </li></ul></ul><ul><ul><li>Other Search and Social Tools </li></ul></ul>2/13/10 SMLatam - Social Media Analysis
  23. 23. Solvis Consulting, LLC <ul><li>This preliminary analysis was prepared by Solvis to analize the impact of the SMLatam Conference in many social channels and find ways to use this analysis to generate sales, more WOM and conversations. </li></ul><ul><li>If interested in a Social Media Analysis, please contact us here . </li></ul>2/13/10 SMLatam - Social Media Analysis

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