Smlatam Analysis V1

Social Media Monitoring Prepared by Solvis Consulting www.solvisconsulting.com SMLatam Conversations as of Feb 13, 2009 2/13/10 SMLatam - Social Media Analysis

Social Media Analysis
This is a multi-channel and social media analysis of the content and conversations generated by the attendees and their followers during the SMLatam Conference in Mexico City (Feb. 3 and 4, 2010).
During the two days of the conference #SMLAtam was the number one trending topic in Mexico (based on the new Twitter Trending Topics functionality by geography).
2/13/10 SMLatam - Social Media Analysis

11.4 millions Twitter Followers had access to the #SMLatam posts 2/13/10 SMLatam - Social Media Analysis The #SMLatam reach included many countries in Latin America.

8,173 posts were generated 2/13/10 SMLatam - Social Media Analysis

8,175 posts in different countries 2/13/10 SMLatam - Social Media Analysis

Reach included English and Spanish languages 2/13/10 SMLatam - Social Media Analysis

1,200 posts included the word “social media”, 700 included the word “Mexico” 2/13/10 SMLatam - Social Media Analysis

Multi-channel SMLatam Cloud 2/13/10 SMLatam - Social Media Analysis The #smcmx was a hashtag pickup by the conversations. This is the hashtag for the Social Media Club Mexico. Is your brand or topic part of this cloud?

Main speakers generated WOM, #SMLatam generated brand awareness 2/13/10 SMLatam - Social Media Analysis

Real-time content was created 2/13/10 SMLatam - Social Media Analysis

More real-time content 2/13/10 SMLatam - Social Media Analysis

Who are the Influencers? 2/13/10 SMLatam - Social Media Analysis

#SMLatam Hashtag 2/13/10 SMLatam - Social Media Analysis Source: What is the Hashtag?

Tweet Influence Level 2/13/10 SMLatam - Social Media Analysis Source: TweetLevel Source: Twitter Gradder

Klout 2/13/10 SMLatam - Social Media Analysis Source: Klout

Organic Search 2/13/10 SMLatam - Social Media Analysis

Trending Topic 2/13/10 SMLatam - Social Media Analysis Source: jorcervan.posterous.com/nice-graph-showing-the-growth-of-the- smlatam - via http://mexico.twirus.com

More Mentions 2/13/10 SMLatam - Social Media Analysis

Facebook & Blogalaxia: WOM 2/13/10 SMLatam - Social Media Analysis

Some Conclusions
SMLatam used Twitter as the main channel for communications but it has generated WOM in many different social channels and mainstream publications.
Via the event and tweets, the SMLatam brand has been created.
Influencers and followers have been very key in co-creating the SMLatam brand, not only in Mexico, but in the rest of Latin America.
The reach of the Influencers has the potential to generate conversations with 11.4 M total followers – Great WOM potential!

Key Takeaways
Real-time conversations (and content) need to be monitored in “real-time” using business rules and workflow in order to response and collaborate effectively with consumers and followers.
Conversations in different social channels need to drive traffic and engagement to your company and/or consumer communities.
Conversations need to be converted into transactions using your CRM software. Transactions are ideas, leads, orders, interests, interactions, cases, site visits, comments and solutions that will help you collaborate with your consumers.
Social Media monitoring needs to be part of your CRM strategy. It is more than just PR and marketing, it is about engaging consumers.
Social media analysis helps in figuring out your outreach, channel definition and execution plan.
Free social media monitoring tools do not give you a complete picture of all conversations.

Social Media Tools Used
Paid Tool: Radian6 – Social Media Monitoring Tool
Free Tools:
What is the Hashtag?
Twitter Grader, Tweet Level
Klout
Twitrus
Facebook, Blogalaxia, Google, Bing and Yahoo Search
SocialMention
Other Search and Social Tools

Solvis Consulting, LLC
This preliminary analysis was prepared by Solvis to analize the impact of the SMLatam Conference in many social channels and find ways to use this analysis to generate sales, more WOM and conversations.
If interested in a Social Media Analysis, please contact us here .

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Smlatam Analysis V1

by Jesus Hoyos on Feb 14, 2010

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