CRMC CALA 2007 - Customer Relationship Management Event for Latin America

2007 CRMC ® CALA Customer Relationship Management Conference Caribbean and Latin America Produced by Customers Forever in Association with Seklemian/ Newell Hotel Colonnade, Coral Gables May 9 – 11, 2007 www.customersforever.com

CRMC ® CALA

What: A high level gathering of Latin CRM practitioners, strategists and decision makers racing to win. CRMC ® CALA's unique approach creates a relaxed environment where timely, "real world" lessons learned in the quest for creating the best customer relationships are delivered by acknowledged leaders in the practice. Attendees expect and will find the diverse facets of and the latest advances in CRM.

When: May 9 -11, 2007

Where: Westin Colonnade, Coral Gables, Florida

Expected Attendance: 250

About CRMC ® CALA

In a partnership with Seklemian /Newell , Customers Forever formed CRMC ® Caribbean and Latin America to promote the CRM success in the region.

CRMC ® CALA has been formed to provide the only CRM “networking event” for the Caribbean and Latin American regions.

CRMC ® CALA represents an unique event, targeting CRM and Marketing professionals from the region that are looking to obtain CRM know-how specific to Latin America and share their success and lessons learned with their peers in a non-commercial environment.

About Seklemian/Newell

Seklemian/Newell are international marketing consultants and producers of

Fred Newell’s Customer Relationship Management Conference.

www.loyalty.vg

About Customers Forever www.customersforever.com

More About Customers Forever

Besides producing CRMC ® CALA, Customers Forever is dedicated to facilitating networking among CRM and Marketing practitioners in Latin America.

Three main vehicles to provide this networking are:

CRMC ® CALA

The Association of Caribbean and Latin American Customer Relationship Management Professionals with local and regional chapters

Seminars and Educational Programs

CRMC ® CALA 2006 Hotel Colonnade, Coral Gables – February 15 -17, 2006

2006 Presentations

Case Studies

HSBC – Mexico

(CRM Gartner Award Winner)

Interbank – Peru

Supermarket Wong – Peru

(Grand Prix Award Winner, Direct Marketing Association, Latin America)

Garbarino – Argentina

Fedco – Colombia

Banco Rio – Argentina

Academic Lectures

Fred Newell, Seklemian/Newell

Martha Rogers, Peppers and Rogers

Ed McDonald, SAS

Brian Woolf, Retail Strategy Center

Katherine Lemon, Boston College

Special Speakers

Lita Haeger, Association of Bi-National Chambers of Commerce

Mike Zellner, Latin Trade

Don Slesnick, Coral Gables Mayor

Who Attends CRMC ® CALA? Countries Represented : Guatemala México Puerto Rico Venezuela Brazil Ecuador Perú Argentina United States Chile Colombia Companies Represented: Alpina Atento Avianca C.I. Hermeco Computec Creantis CRM Mexicana Digitel TIM Entel S.A. Fedco Financiera CRM Garbarino Guzman and Associates HSBC Infovolution Inster Corporativo SAC Visa Interaction Business Interbank Latin Trade Magazine Mass Digital Mundo Contact OffCorss Peppers and Rogers Brazil Quifatex S.A. Rain Maker RG Mortgage S&H Solutions Sobe Soluciones S.A. Super Vitaminas S.A. Tecnovoz Umbral S.A Supermercados Wong 100 plus attendees Directors - Managers, Influencers - Buyers, CRM Practitioners Executives

Pre-Conference Events

2006

Argentina

Puerto Rico

Chile

Mexico

Peru

2007

Pre-conference events coming soon to Mexico, Colombia, Puerto Rico, Dominican Republic, Peru and Argentina

Media Coverage Local in Country Coverage Caribbean Business Review, Puerto Rico Mundo Contact Portal, Mexico Tecnologia Empresarial, Mexico Junta de Equilibrio, Peru ASA Retail, Argentina Revista Logistec, Chile Fortuna, Argentina TMCNet Portal, United States South Florida Business Journal, Florida

Successes of CRMC ® CALA

Over 100 attendees

Over 60 attendees at each pre-conference event in five countries

Broad Industry Representation

Latin America Multi-National and Regional Companies participation

Directors, Managers, Executives …influencers and decision makers participation

Provided a true networking experience among CRM practitioners

Embraced the growing CRM Community in Latin America

Showcased CRM Case Studies from Latin America

Media exposure extended throughout region

Drew Today’s Top CRM Experts

For more information visit www.customersforever.com

CRMC ® CALA 07 Agenda May 9, 2007 AM CRM Certification / Workshops Registration PM CRM Seminars / Workshops Registration Evening Welcome Reception and Networking May 10, 2007 AM Breakfast Opening Session Case Study - Telecommunications Case Study - Insurance Academic Lecture – “The Customer is in Control” Case Study - Retail PM Lunch - Networking Academic Lecture – “Data Mining” Case Study – Car Dealership Case Study - Airline Academic Lecture - "Multi-channel Marketing” Evening Special Event - Networking May 11, 2007 AM Breakfast Q&A Session Case Study - Pharmaceutical Case Study - Tourism Case Study - Construction Key Note – "Transform your customers” PM Beyond the Finish Line Luncheon

2007 Speakers Lectures Leopoldo Gómez, GomezLee Marketing Loyalty Programs in Latin America Jay Berkowitz , Ten Golden Rules , Internet Marketing and SEO Gordon Linoff , Data- Miners , Data Mining and CRM. Jim Berkowitz , CRM Mastery , Customer Lifecycle Best Practices Latin America Case Studies Banco París – Chile Tricom Telecomunicaciones – Republica Dominicana Nestlé Latinoamérica OfficeMax - México Grupo Posadas - México Other Speakers: Fred Newell and Don Slesnick , Coral Gables Mayor Note: new speakers will be announced at a later date Keynote Speaker: Patricia Seybold Outside Innovation

2007 Sponsors and Partners

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