There’s nosuch thing as“Social Media”
The most importantpattern you’ll ever learn
oldold                     PRO      old            Medium         Medium   Medium                                      	  ...
Soooo… How aboutthe internet?
Social media?
Using the socialinternet in business.
How we invest:                 Experience	  it.	                   Discuss	  it.	                   Share	  it.	          ...
How do we engage with a brand?                                 Experience	  it!	                                   Discuss...
Most impact                                                     earned	                                           owned	  ...
Most impact                                                     earned	                                           owned	  ...
Most impact                                                     earned	                                           owned	  ...
Forwardability:   I need new!I need surprises
Our dreams,not your stories
Small, Simple,Effective..Thingies.
Onlinelikeability
Attention!
Connection!
Action!    Action! Action!Action! Action! Action!
OK Go!
Most impact                                                     earned	                                           owned	  ...
Educate us,  Gary!
Somethingabout pandas  maybe?
Action!    Action! Action!Action! Action! Action!
Show me the future!
Onlinepillarisation
No more“anti social” media
Mediaaren’tsocial.          You          are.
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
Patrick klerks - tam tam - Invensys - There is no such thing as social media
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Patrick klerks - tam tam - Invensys - There is no such thing as social media

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Patrick klerks - tam tam - Invensys - There is no such thing as social media

  1. 1. There’s nosuch thing as“Social Media”
  2. 2. The most importantpattern you’ll ever learn
  3. 3. oldold PRO old Medium Medium Medium   CON
  4. 4. Soooo… How aboutthe internet?
  5. 5. Social media?
  6. 6. Using the socialinternet in business.
  7. 7. How we invest: Experience  it.   Discuss  it.   Share  it.   Push  it!  
  8. 8. How do we engage with a brand? Experience  it!   Discuss  it.   Share  it.   Push  it.  
  9. 9. Most impact earned   owned   paid  Least impact Most control Least control
  10. 10. Most impact earned   owned   paid  Least impact Most control Least control
  11. 11. Most impact earned   owned   paid  Least impact Most control Least control
  12. 12. Forwardability: I need new!I need surprises
  13. 13. Our dreams,not your stories
  14. 14. Small, Simple,Effective..Thingies.
  15. 15. Onlinelikeability
  16. 16. Attention!
  17. 17. Connection!
  18. 18. Action! Action! Action!Action! Action! Action!
  19. 19. OK Go!
  20. 20. Most impact earned   owned   paid  Least impact Most control Least control
  21. 21. Educate us, Gary!
  22. 22. Somethingabout pandas maybe?
  23. 23. Action! Action! Action!Action! Action! Action!
  24. 24. Show me the future!
  25. 25. Onlinepillarisation
  26. 26. No more“anti social” media
  27. 27. Mediaaren’tsocial. You are.
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