Patrick klerks - tam tam - Invensys - There is no such thing as social media

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  • 1. There’s nosuch thing as“Social Media”
  • 2. The most importantpattern you’ll ever learn
  • 3. oldold PRO old Medium Medium Medium   CON
  • 4. Soooo… How aboutthe internet?
  • 5. Social media?
  • 6. Using the socialinternet in business.
  • 7. How we invest: Experience  it.   Discuss  it.   Share  it.   Push  it!  
  • 8. How do we engage with a brand? Experience  it!   Discuss  it.   Share  it.   Push  it.  
  • 9. Most impact earned   owned   paid  Least impact Most control Least control
  • 10. Most impact earned   owned   paid  Least impact Most control Least control
  • 11. Most impact earned   owned   paid  Least impact Most control Least control
  • 12. Forwardability: I need new!I need surprises
  • 13. Our dreams,not your stories
  • 14. Small, Simple,Effective..Thingies.
  • 15. Onlinelikeability
  • 16. Attention!
  • 17. Connection!
  • 18. Action! Action! Action!Action! Action! Action!
  • 19. OK Go!
  • 20. Most impact earned   owned   paid  Least impact Most control Least control
  • 21. Educate us, Gary!
  • 22. Somethingabout pandas maybe?
  • 23. Action! Action! Action!Action! Action! Action!
  • 24. Show me the future!
  • 25. Onlinepillarisation
  • 26. No more“anti social” media
  • 27. Mediaaren’tsocial. You are.