Patrick klerks - tam tam - Invensys - There is no such thing as social media
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Patrick klerks - tam tam - Invensys - There is no such thing as social media

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    Patrick klerks - tam tam - Invensys - There is no such thing as social media Patrick klerks - tam tam - Invensys - There is no such thing as social media Presentation Transcript

    • There’s nosuch thing as“Social Media”
    • The most importantpattern you’ll ever learn
    • oldold PRO old Medium Medium Medium   CON
    • Soooo… How aboutthe internet?
    • Social media?
    • Using the socialinternet in business.
    • How we invest: Experience  it.   Discuss  it.   Share  it.   Push  it!  
    • How do we engage with a brand? Experience  it!   Discuss  it.   Share  it.   Push  it.  
    • Most impact earned   owned   paid  Least impact Most control Least control
    • Most impact earned   owned   paid  Least impact Most control Least control
    • Most impact earned   owned   paid  Least impact Most control Least control
    • Forwardability: I need new!I need surprises
    • Our dreams,not your stories
    • Small, Simple,Effective..Thingies.
    • Onlinelikeability
    • Attention!
    • Connection!
    • Action! Action! Action!Action! Action! Action!
    • OK Go!
    • Most impact earned   owned   paid  Least impact Most control Least control
    • Educate us, Gary!
    • Somethingabout pandas maybe?
    • Action! Action! Action!Action! Action! Action!
    • Show me the future!
    • Onlinepillarisation
    • No more“anti social” media
    • Mediaaren’tsocial. You are.