Patrick klerks - tam tam - Invensys - There is no such thing as social media
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Patrick klerks - tam tam - Invensys - There is no such thing as social media

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Patrick klerks - tam tam - Invensys - There is no such thing as social media Patrick klerks - tam tam - Invensys - There is no such thing as social media Presentation Transcript

  • There’s nosuch thing as“Social Media”
  • The most importantpattern you’ll ever learn
  • oldold PRO old Medium Medium Medium   CON
  • Soooo… How aboutthe internet?
  • Social media?
  • Using the socialinternet in business.
  • How we invest: Experience  it.   Discuss  it.   Share  it.   Push  it!  
  • How do we engage with a brand? Experience  it!   Discuss  it.   Share  it.   Push  it.  
  • Most impact earned   owned   paid  Least impact Most control Least control
  • Most impact earned   owned   paid  Least impact Most control Least control
  • Most impact earned   owned   paid  Least impact Most control Least control
  • Forwardability: I need new!I need surprises
  • Our dreams,not your stories
  • Small, Simple,Effective..Thingies.
  • Onlinelikeability
  • Attention!
  • Connection!
  • Action! Action! Action!Action! Action! Action!
  • OK Go!
  • Most impact earned   owned   paid  Least impact Most control Least control
  • Educate us, Gary!
  • Somethingabout pandas maybe?
  • Action! Action! Action!Action! Action! Action!
  • Show me the future!
  • Onlinepillarisation
  • No more“anti social” media
  • Mediaaren’tsocial. You are.