Jim Estill, CEO
SYNNEX Canada Limited

 Who has one?
 Who can define them?
 Why you need to know about them.

 It will get read by your staff
 It helps personalize you
 It adds to your influence

 It humanizes you
 It is 2 way
 It is a soft communication

 Blogs are one part of a communications
strategy.
 Blogs are good for laying out strategy and
vision

Why I Started Blogging
 To dispel mystery
 To share opinion
 To keep in touch with:
Staff

Vendors

Customers


A media
 Influence over suppliers, customers and my
industry
 Staff influence
 Increased profile including traditional press
 Articles republished hundreds of times

 PR/IR
 You will own a press and have total editorial
control
 Measurable results – no – it is like PR
 Good search engine placement

 It takes 2 hours per week
 It requires commitment and thought
 If you do not like to write

 Interactive – use links
 2-way

 Technical
 Perfection
 Static

I avoid Politics, Religion
 Do not be Fake
 Ghost written Blogs are dangerous.

 What is your niche?
 Time Leadership – personal
development, time management , leadership
 Efficiency – how to blog quickly
 CEO Blog

 Some personal (reality TV)
 Some fact/advice/opinion
 Interesting – eg. humor, information of value

 Lawyers hate BLOGGERS
 I focus on me, not specifics
 No politics for me

 Have a few “in the can”
 Use other people’s material
 Guest bloggers
 How to write an article in 20 minutes
 Book reports

 Re-use your past material including your blog
material.
 Post by email
 Keep posts short (400-500 words) or even a
paragraph.

 Off-line – mailings, seminars, press, etc
 Comment/link to others sites
 Reciprocate links
 Articles (including offline)
 Technorati tags
 Blog exchanges
 Bookmarks

 Rankingis all about quality links
 PageRank 6
 PageRank is a mysterious art
 SEO

 Offerto subscribe
 People get your blog emailed to them

 25% staff
 50% suppliers/customers/industry
 15% personal development/bloggers
 10% friends/contacts

1– handle all the details – design, RSS, Stat
Counters, registering with Technorati, etc.
 Possibly publish comments

 Itis a challenge to come up with new
content
 Send articles/links/ideas

 Build them

 But do not slow it down.
 Not perfect is good.

 Line them up

 Even a CEO needs to be kept real
 Kept on topic
 Offer value
 Tact is key

 Carefulof being too safe
 But Legal is real

 Keep a paper archive

Visit my CEO Blog
www.jimestill.com