1. Institution Profile Magazine Name: Genre: Music (broad variety)Founded: 1894 by Cincinnati Budget: Unknown Profit: Unknown Why is it so successful?The cover is bright and bold, always a different colour scheme; the title is consistent with mainly primary colours, the images on the front are well positioned with writing surrounding them. There is a mixed genre of music meaning this magazine is popular among more than just one type of person. Why ‘ ’? The name was originally given because it was an advertisement magazine, from the 1930’s onwards (after the invention of jukeboxes) the magazine started publishing music news etc. How is it advertised?It’s an American magazine and is distributed via word of mouth, being sold on the streets (possibly near to subways or tram stations), advertisement online, book stores. Editor-in-chief – Jessica Letkemann Editions – weekly Country – United States Language – English Publisher – Lisa Ryan Howard As this magazine is both edited and published by women, this could suggest that the assumed audience is women, however it has a unisex audience and is bought equally by both.