Femininity. Courage. Spirit. • Free People, a more mature, contemporary brand allows the millennial generation to appreciate the line of clothing that caters to their intelligence, creativity & individuality, while keeping with its great quality and affordability. Their brand image correlates directly with their customer: social butterflies in mostly urban areas who work hard but play harder. Their clothing tells a story. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.