Social Media and the Next Generation Workforce: Trends and Issues

Social Media and the Next Generation Workforce: trends and impacts
Jessica Pater
Associate Director, Foundations for the Future
Georgia Tech Research Institute

Outline
Who/Context
Where/Platforms
How/Pathways
What/Content
Issues
Future

Context

Context/Who?
Millennials

Context
Between 2004 and 2008, teens that have cell phones grew from 45% to 71% in the US – in 2008, 88% of surveyed parents had a cell phone
77% of teens own a gaming console
74% of teens own an iPod/mp3 player
60% of teens own a desktop/laptop
55% of teens own a portable gaming device
Pew Internet & American Life Project

Where?
Social Networking Sites

* Indonesia, Turkey, Malaysia, Philippines, Norway, Singapore

Where?
Social Networks
73% of teens use social networking sites weekly
Twitter is the exception – only 8% of Internet users ages 12-17 use Twitter (68% of which are female)
6.3, The average number of profiles per teen
National School Board Association

Where?
Virtual Worlds/Immersive Platforms

Where?

That’s a staggering 12% of the Global population, of which 89% are under the age of 18!

What / Education?
59% of students report discussing education-related topics through SNS; 50% direct schoolwork
Activities
41% posting messages 29% uploading music
32% downloading music 25% updating profile
30% downloading video 24% uploading photos
National School Board Association

What/Education?
Innovative Projects
Around the World with 80 Schools (Ning)
Project K-Nect (mobile phones)
Ramapo Island (Second Life – Teen Grid)
Flat Classroom Project (Wikispaces)
River City Project (MUVE)

Issues
ABC’s of the Internet
Destructive Sites
Cyberbullying
Sexting
Gambling
Addiction

Future
Changes to social norms
Voluntarily giving up privacy
Revolutions are rarely bloodless
Passive media consumption – RIP
Re-definition of identity through technology

Future
We don’t know….but what we do know about the upcoming generation…
They prize freedom and freedom of choice
They want to customize things, make them their own
They’re natural collaborators, who enjoy a conversation, not a lecture
They’ll scrutinize you and your organization
They insist on integrity
They want to have fun, even at work and at School
Speed is normal
Innovation is part of life
Bart Muskala

Social Media and the Next Generation Workforce: Trends and Issues

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Social Media and the Next Generation Workforce: Trends and Issues Presentation Transcript