Social Media and the Next Generation Workforce: Trends and Issues

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Presented at the 2010 Georgia Digital Government Summit September 30, 2010 in Atlanta, GA.

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Social Media and the Next Generation Workforce: Trends and Issues

  1. 1. Social Media and the Next Generation Workforce: trends and impacts<br />Jessica Pater<br />Associate Director, Foundations for the Future<br />Georgia Tech Research Institute<br />
  2. 2. Outline<br />Who/Context<br />Where/Platforms<br />How/Pathways<br />What/Content<br />Issues<br />Future<br />
  3. 3. Context<br />
  4. 4. Context/Who?<br />Millennials<br />
  5. 5. Context<br />Between 2004 and 2008, teens that have cell phones grew from 45% to 71% in the US – in 2008, 88% of surveyed parents had a cell phone<br />77% of teens own a gaming console<br />74% of teens own an iPod/mp3 player<br />60% of teens own a desktop/laptop<br />55% of teens own a portable gaming device<br />Pew Internet & American Life Project<br />
  6. 6. Where?<br />Social Networking Sites<br />
  7. 7. * Indonesia, Turkey, Malaysia, Philippines, Norway, Singapore<br />
  8. 8. Where?<br />Social Networks<br />73% of teens use social networking sites weekly<br />Twitter is the exception – only 8% of Internet users ages 12-17 use Twitter (68% of which are female)<br />6.3, The average number of profiles per teen<br />National School Board Association<br />
  9. 9. Where?<br />Virtual Worlds/Immersive Platforms<br />
  10. 10. Where?<br />
  11. 11. That’s a staggering 12% of the Global population, of which 89% are under the age of 18!<br />
  12. 12.
  13. 13.
  14. 14. What / Education?<br />59% of students report discussing education-related topics through SNS; 50% direct schoolwork<br />Activities<br />41% posting messages 29% uploading music<br />32% downloading music 25% updating profile<br />30% downloading video 24% uploading photos<br />National School Board Association<br />
  15. 15. What/Education? <br />Innovative Projects<br />Around the World with 80 Schools (Ning)<br />Project K-Nect (mobile phones)<br />Ramapo Island (Second Life – Teen Grid)<br />Flat Classroom Project (Wikispaces)<br />River City Project (MUVE)<br />
  16. 16. Issues<br />ABC’s of the Internet<br />Destructive Sites<br />Cyberbullying<br />Sexting<br />Gambling<br />Addiction<br />
  17. 17. Future<br />Changes to social norms<br />Voluntarily giving up privacy<br />Revolutions are rarely bloodless<br />Passive media consumption – RIP<br />Re-definition of identity through technology<br />
  18. 18. Future<br />We don’t know….but what we do know about the upcoming generation…<br />They prize freedom and freedom of choice<br />They want to customize things, make them their own<br />They’re natural collaborators, who enjoy a conversation, not a lecture<br />They’ll scrutinize you and your organization<br />They insist on integrity<br />They want to have fun, even at work and at School<br />Speed is normal<br />Innovation is part of life<br />Bart Muskala<br />

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