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The Golden Key to Websites
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The Golden Key to Websites

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Guest Post for Jye Smith's A Digital Perspective.

Guest Post for Jye Smith's A Digital Perspective.


http://www.jessnichols.com

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The Golden Key to Websites Presentation Transcript

  • 1. The golden key to websites
    ...or what I have learned about the web so far
  • 2. Hi, I’m Jess.
  • 3. This guy asked me to write a guest post for his blog.
  • 4. So here it is.
    (Thanks so much to Jye for this opportunity!)
  • 5. I’m about to graduate from an IT degree.
  • 6. I’ve only been within the web industry for about a year.
    (And I’m still learning)
  • 7. But what have I learned so far?
  • 8. All websites are only about one thing -
  • 9. Not functionality.
    (What the site does)
  • 10. Not usability.
    (How easy it is to use)
  • 11. It’s about the client achieving their business goals.
  • 12. Which can be different things for different websites.
  • 13. It could be profit and revenue,
  • 14. Or achieving lots of site views and spreading information.
  • 15. But there is a key way to achieve these goals -
  • 16. By improving the relationship of
    functionality and usability.
  • 17. Usability helps people utilise the functionality,
  • 18. So you really can’t have one without the other.
  • 19. Improve this relationship by:
  • 20. Make the core functionality obvious.
    (They can’t use what they can’t see)
  • 21. Use accessibility standards.
    (Visually impaired people use the internet too!)
  • 22. Keep consistent with best practices and benchmarks.
    (So users can use your site efficiently)
  • 23. But stand out from the crowd.
    (Because clones are boring)
  • 24. And most importantly,
  • 25. Undertake Usability Testing.
  • 26. To determine if the relationship is being achieved
  • 27. It’s all about working together to achieve the goal,
  • 28. Even if you come from different perspectives.
  • 29. Thoughts? Talk to me!
    @jessnichols
    http://www.jessnichols.com