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The Golden Key to Websites
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The Golden Key to Websites

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Guest Post for Jye Smith's A Digital Perspective.

Guest Post for Jye Smith's A Digital Perspective.


http://www.jessnichols.com

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    The Golden Key to Websites The Golden Key to Websites Presentation Transcript

    • The golden key to websites
      ...or what I have learned about the web so far
    • Hi, I’m Jess.
    • This guy asked me to write a guest post for his blog.
    • So here it is.
      (Thanks so much to Jye for this opportunity!)
    • I’m about to graduate from an IT degree.
    • I’ve only been within the web industry for about a year.
      (And I’m still learning)
    • But what have I learned so far?
    • All websites are only about one thing -
    • Not functionality.
      (What the site does)
    • Not usability.
      (How easy it is to use)
    • It’s about the client achieving their business goals.
    • Which can be different things for different websites.
    • It could be profit and revenue,
    • Or achieving lots of site views and spreading information.
    • But there is a key way to achieve these goals -
    • By improving the relationship of
      functionality and usability.
    • Usability helps people utilise the functionality,
    • So you really can’t have one without the other.
    • Improve this relationship by:
    • Make the core functionality obvious.
      (They can’t use what they can’t see)
    • Use accessibility standards.
      (Visually impaired people use the internet too!)
    • Keep consistent with best practices and benchmarks.
      (So users can use your site efficiently)
    • But stand out from the crowd.
      (Because clones are boring)
    • And most importantly,
    • Undertake Usability Testing.
    • To determine if the relationship is being achieved
    • It’s all about working together to achieve the goal,
    • Even if you come from different perspectives.
    • Thoughts? Talk to me!
      @jessnichols
      http://www.jessnichols.com