Social Networking 
S i lN t     ki
 and Youth Work

    Jess Nichols
Agenda
  What are Social Networks?
Benefits of using Social Networks
Benefits of using Social Networks
  Setting Up Social...
What are Social Networks?
Definition
                          D fi iti
      • S i l
        Social networking is the practice of 
                ...
Benefits of Social Networks
Setting up Social Networks
Commonly Used Social Networks
Bebo Profiles
              B b P fil
• One to One Relationships between users
• Customised page
• Profiles defined by mem...
Why use Bebo Profiles?
          Wh      B b P fil ?
•   Still heavily utilised with youths
•   User‐friendly timeline app...
MySpace Profiles
             M S     P fil
•   One to One Relationships
•   Focus on communication with other ‘friends’
•...
Why use Myspace Profiles?
       Wh      M       P fil ?
•   Still used heavily with youths
•   More commonly used than Be...
Facebook Groups
             F b kG
•   One to Many Relationship
•   Users join based on interests
•   Users are  Members ...
Why use Facebook Groups?
    Wh      F b kG         ?
• Allows for private groups to be established
• Ability to email mem...
Facebook Profiles
            F b k P fil
• One to One Relationship
• Must accept friendships directly
• Ability to includ...
Why use Facebook Profiles?
    Wh      F b k P fil ?
• To build up individual bonds between users
• Provides ability to co...
WHEN NOT TO USE PROFILES
   WHEN NOT TO USE PROFILES
According to Facebook:

   Profiles can only be used 
               ...
Facebook Pages
              F b kP
•   One to Many Relationship
•   Only public
•   Users are  Fans of pages
    Users ar...
Why use Facebook Pages?
      Wh      F b kP        ?
• ‘Profile’ for businesses and organisations
• All posts appear as t...
Twitter Profiles
             T itt P fil
• One to Many Relationship
• Users follow interesting profiles
• Broadcast news ...
Why use Twitter Profiles?
      Wh      T itt P fil ?
• All posts appear as the brand/organisation
• Providing the latest ...
Wordpress Blogs
             W d       Bl
• One to Many Relationship
• No direct relationships, allows you to 
  broadcast...
Why use Wordpress Blogs?
     Wh      W d       Bl ?
• Free web hosting site (only need to purchase 
  a domain)
    d    ...
Managing Social Networks
KEEP IT YOURS
  KEEP IT YOURS

  KEEP IT SIMPLE
  KEEP IT SIMPLE

   KEEP IT LOW

KEEP IT CONSISTENT
KEEP IT CONSISTENT
Check at least TWICE a day
 Check at least TWICE a day

Update at least ONCE
U d t t l t ONCE per week
                   ...
Ensure there is a distinction between your 
 Ensure there is a distinction between your
       personal and business accou...
Constant checking is key to maintenance
     Constant checking is key to maintenance

       Manually remove offending mat...
Email out a maximum of once every two days
Email out a maximum of once every two days

 Don’t repeat content in consecutiv...
http://www.bebo.com
  h //       b b

http://www.myspace.com

http://www.facebook.com
http://www facebook com

 http://www...
http://twitter.com/jessnichols
http://facebook.com/jessnichols
http://jessnichols.wordpress.com

     jess.kate@gmail.com
...
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
Social Networking and Youth Work
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Social Networking and Youth Work

  1. 1. Social Networking  S i lN t ki and Youth Work Jess Nichols
  2. 2. Agenda What are Social Networks? Benefits of using Social Networks Benefits of using Social Networks Setting Up Social Networks g p Commonly Used Social Networks Managing Social Networks
  3. 3. What are Social Networks?
  4. 4. Definition D fi iti • S i l Social networking is the practice of  ki i h i f p g expanding the number of one's business  and/or social contacts by making connections  through individuals. 1 th h i di id l • Social Networking Sites are the Websites  dedicated to Social Networking. 1 http://bit.ly/DoOmS
  5. 5. Benefits of Social Networks
  6. 6. Setting up Social Networks
  7. 7. Commonly Used Social Networks
  8. 8. Bebo Profiles B b P fil • One to One Relationships between users • Customised page • Profiles defined by member number or Profiles defined by member number or  username • Integration with AOL Instant Messenger  (AIM)
  9. 9. Why use Bebo Profiles? Wh B b P fil ? • Still heavily utilised with youths • User‐friendly timeline approach • Ability to customise site to fit in with brand Ability to customise site to fit in with brand • Multimedia integration g • Integration of preapproved games and  functions
  10. 10. MySpace Profiles M S P fil • One to One Relationships • Focus on communication with other ‘friends’ • Customisation of page Customisation of page • Integration of preapproved games and  g p pp g functions
  11. 11. Why use Myspace Profiles? Wh M P fil ? • Still used heavily with youths • More commonly used than Bebo • Ability to customise site to fit in with brand Ability to customise site to fit in with brand • Multimedia integration (primarily music) g (p y ) • Integration of preapproved games and  functions
  12. 12. Facebook Groups F b kG • One to Many Relationship • Users join based on interests • Users are  Members of groups Users are ‘Members’ of groups • Includes a wall and discussion board • Must be a Facebook member to create a  group
  13. 13. Why use Facebook Groups? Wh F b kG ? • Allows for private groups to be established • Ability to email members of the group (up to  5000 members) 5000 members) • Users can contact administrators directly • Appoint Officers as key contact points
  14. 14. Facebook Profiles F b k P fil • One to One Relationship • Must accept friendships directly • Ability to include status updates photos Ability to include status updates, photos,  applications etc.
  15. 15. Why use Facebook Profiles? Wh F b k P fil ? • To build up individual bonds between users • Provides ability to contact users on a one to  one basis one basis • Can invite users to Youth events
  16. 16. WHEN NOT TO USE PROFILES WHEN NOT TO USE PROFILES According to Facebook: Profiles can only be used  y to represent an individual,  p , and must be held under an  and must be held under an individual name. individual name.
  17. 17. Facebook Pages F b kP • One to Many Relationship • Only public • Users are  Fans of pages Users are ‘Fans’ of pages • Includes a wall and discussion board • Do not need to be a Facebook member to  create a page
  18. 18. Why use Facebook Pages? Wh F b kP ? • ‘Profile’ for businesses and organisations • All posts appear as the brand/organisation • Ability to update members of the group Ability to update members of the group  through notifications • Users cannot contact administrators directly  via Facebook profile but can provide email  via Facebook profile but can provide email addresses for users to contact.
  19. 19. Twitter Profiles T itt P fil • One to Many Relationship • Users follow interesting profiles • Broadcast news links and events through 140 Broadcast news, links and events through 140  characters • Creating conversation with other users
  20. 20. Why use Twitter Profiles? Wh T itt P fil ? • All posts appear as the brand/organisation • Providing the latest news on your Youth  Organisation • Can connect and directly communicate with  other Youth Organisations • Build up conversations and relationships with Build up conversations and relationships with  youths • http://business.twitter.com/twitter101/
  21. 21. Wordpress Blogs W d Bl • One to Many Relationship • No direct relationships, allows you to  broadcast • A collection of ‘posts’ – short articles with  multimedia components relating to a topic
  22. 22. Why use Wordpress Blogs? Wh W d Bl ? • Free web hosting site (only need to purchase  a domain) d i ) • Easy web publication suite Easy web publication suite • Broadcast events and news articles relevant  to your Youth Work • Allows conversations through comments Allows conversations through comments
  23. 23. Managing Social Networks
  24. 24. KEEP IT YOURS KEEP IT YOURS KEEP IT SIMPLE KEEP IT SIMPLE KEEP IT LOW KEEP IT CONSISTENT KEEP IT CONSISTENT
  25. 25. Check at least TWICE a day Check at least TWICE a day Update at least ONCE U d t t l t ONCE per week k
  26. 26. Ensure there is a distinction between your  Ensure there is a distinction between your personal and business accounts Private accounts where possible Pi t t h ibl Never post phone numbers, addresses, email  accounts or photos you would like your  grandmother to see grandmother to see Never log into a website where the URL does  not equal the domain t l th d i
  27. 27. Constant checking is key to maintenance Constant checking is key to maintenance Manually remove offending material Block or remove repeat offenders Bl k ff d Consider writing user guidelines for staff and youths
  28. 28. Email out a maximum of once every two days Email out a maximum of once every two days Don’t repeat content in consecutive posts Check integration settings Check integration settings Ensure passwords are secure
  29. 29. http://www.bebo.com h // b b http://www.myspace.com http://www.facebook.com http://www facebook com http://www.twitter.com http://www.wordpress.com http://www wordpress com
  30. 30. http://twitter.com/jessnichols http://facebook.com/jessnichols http://jessnichols.wordpress.com jess.kate@gmail.com j k t @ il
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