Social Networking and Youth Work
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Social Networking and Youth Work Social Networking and Youth Work Presentation Transcript

  • Social Networking  S i lN t ki and Youth Work Jess Nichols
  • Agenda What are Social Networks? Benefits of using Social Networks Benefits of using Social Networks Setting Up Social Networks g p Commonly Used Social Networks Managing Social Networks
  • What are Social Networks?
  • Definition D fi iti • S i l Social networking is the practice of  ki i h i f p g expanding the number of one's business  and/or social contacts by making connections  through individuals. 1 th h i di id l • Social Networking Sites are the Websites  dedicated to Social Networking. 1 http://bit.ly/DoOmS
  • Benefits of Social Networks
  • Setting up Social Networks
  • Commonly Used Social Networks
  • Bebo Profiles B b P fil • One to One Relationships between users • Customised page • Profiles defined by member number or Profiles defined by member number or  username • Integration with AOL Instant Messenger  (AIM)
  • Why use Bebo Profiles? Wh B b P fil ? • Still heavily utilised with youths • User‐friendly timeline approach • Ability to customise site to fit in with brand Ability to customise site to fit in with brand • Multimedia integration g • Integration of preapproved games and  functions
  • MySpace Profiles M S P fil • One to One Relationships • Focus on communication with other ‘friends’ • Customisation of page Customisation of page • Integration of preapproved games and  g p pp g functions
  • Why use Myspace Profiles? Wh M P fil ? • Still used heavily with youths • More commonly used than Bebo • Ability to customise site to fit in with brand Ability to customise site to fit in with brand • Multimedia integration (primarily music) g (p y ) • Integration of preapproved games and  functions
  • Facebook Groups F b kG • One to Many Relationship • Users join based on interests • Users are  Members of groups Users are ‘Members’ of groups • Includes a wall and discussion board • Must be a Facebook member to create a  group
  • Why use Facebook Groups? Wh F b kG ? • Allows for private groups to be established • Ability to email members of the group (up to  5000 members) 5000 members) • Users can contact administrators directly • Appoint Officers as key contact points
  • Facebook Profiles F b k P fil • One to One Relationship • Must accept friendships directly • Ability to include status updates photos Ability to include status updates, photos,  applications etc.
  • Why use Facebook Profiles? Wh F b k P fil ? • To build up individual bonds between users • Provides ability to contact users on a one to  one basis one basis • Can invite users to Youth events
  • WHEN NOT TO USE PROFILES WHEN NOT TO USE PROFILES According to Facebook: Profiles can only be used  y to represent an individual,  p , and must be held under an  and must be held under an individual name. individual name.
  • Facebook Pages F b kP • One to Many Relationship • Only public • Users are  Fans of pages Users are ‘Fans’ of pages • Includes a wall and discussion board • Do not need to be a Facebook member to  create a page
  • Why use Facebook Pages? Wh F b kP ? • ‘Profile’ for businesses and organisations • All posts appear as the brand/organisation • Ability to update members of the group Ability to update members of the group  through notifications • Users cannot contact administrators directly  via Facebook profile but can provide email  via Facebook profile but can provide email addresses for users to contact.
  • Twitter Profiles T itt P fil • One to Many Relationship • Users follow interesting profiles • Broadcast news links and events through 140 Broadcast news, links and events through 140  characters • Creating conversation with other users
  • Why use Twitter Profiles? Wh T itt P fil ? • All posts appear as the brand/organisation • Providing the latest news on your Youth  Organisation • Can connect and directly communicate with  other Youth Organisations • Build up conversations and relationships with Build up conversations and relationships with  youths • http://business.twitter.com/twitter101/
  • Wordpress Blogs W d Bl • One to Many Relationship • No direct relationships, allows you to  broadcast • A collection of ‘posts’ – short articles with  multimedia components relating to a topic
  • Why use Wordpress Blogs? Wh W d Bl ? • Free web hosting site (only need to purchase  a domain) d i ) • Easy web publication suite Easy web publication suite • Broadcast events and news articles relevant  to your Youth Work • Allows conversations through comments Allows conversations through comments
  • Managing Social Networks
  • KEEP IT YOURS KEEP IT YOURS KEEP IT SIMPLE KEEP IT SIMPLE KEEP IT LOW KEEP IT CONSISTENT KEEP IT CONSISTENT
  • Check at least TWICE a day Check at least TWICE a day Update at least ONCE U d t t l t ONCE per week k
  • Ensure there is a distinction between your  Ensure there is a distinction between your personal and business accounts Private accounts where possible Pi t t h ibl Never post phone numbers, addresses, email  accounts or photos you would like your  grandmother to see grandmother to see Never log into a website where the URL does  not equal the domain t l th d i
  • Constant checking is key to maintenance Constant checking is key to maintenance Manually remove offending material Block or remove repeat offenders Bl k ff d Consider writing user guidelines for staff and youths
  • Email out a maximum of once every two days Email out a maximum of once every two days Don’t repeat content in consecutive posts Check integration settings Check integration settings Ensure passwords are secure
  • http://www.bebo.com h // b b http://www.myspace.com http://www.facebook.com http://www facebook com http://www.twitter.com http://www.wordpress.com http://www wordpress com
  • http://twitter.com/jessnichols http://facebook.com/jessnichols http://jessnichols.wordpress.com jess.kate@gmail.com j k t @ il