Why Methods Trump Methodology

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My talk at DigitalNow 2007, in Orlando on April 13. Discusses common roadblocks and things that break through them.

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  • Why Methods Trump Methodology

    1. 1. Why Methods Trump Methodology and Other Execution Secrets for User Experience Success DigitalNow 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca April 13, 2007
    2. 2. aka “Removing Roadblocks for 2.0 Success”
    3. 3. aka “everything Jess knows about good web projects in 90 minutes or less”
    4. 5. The Tie and the Turtleneck
    5. 6. Turtleneck
    6. 7. Tie
    7. 9. The limitless opportunity of Web 2.0…
    8. 10. Blue sky
    9. 11. Blue Sky Barrier
    10. 12. Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled 66% Failure Rate
    11. 13. 66%
    12. 14. That’s 2 out of 3 projects
    13. 15. Top risks in Web 2.0 adoption <ul><li>Buzzword Compliance </li></ul><ul><li>Build It and They Will Come Syndrome </li></ul><ul><li>All problems solved by Web 2.0 Hammer </li></ul>2.0
    14. 16. The toolbox approach – why methods trump methodology
    15. 17. Some stories
    16. 18. A very large international trade association
    17. 19. A very large project to enable self service
    18. 20. Tagging for members to describe their own skills
    19. 21. A public art gallery (with all the right user experience methods)
    20. 22. I’m not here to tell scary project stories.
    21. 23. I’m here to talk about an opportunity
    22. 24. Opportunity 2.0
    23. 25. Create a compelling experience
    24. 26. Create a compelling experience
    25. 27. Create a successful experience
    26. 28. Other Sessions Sherry Budziak Steve Mulder Seth Earley Andrew Hinton
    27. 29. Roadblocks
    28. 30. Executives, Managers, & Team Leads can either create or remove roadblocks.
    29. 31. 4 Risks <ul><li>Executive & Business focus on narrow perspective </li></ul><ul><li>Out of touch with users </li></ul><ul><li>Wrong tools for the job, use traditional IT or Marketing approaches </li></ul><ul><li>Teams don’t have right capabilities or responsibilities </li></ul>
    30. 32. 2.0 Don Dea
    31. 33. 4 Keys <ul><li>Mindsets </li></ul><ul><li>Skillsets </li></ul><ul><li>Methods </li></ul><ul><li>Teams </li></ul>
    32. 34. Things I wish all my clients knew already
    33. 35. Key #1 MINDSETS
    34. 36. Mindset <ul><li>5 ways to think about design </li></ul><ul><li>3 ways to think about experience </li></ul><ul><li>1 way of thinking about working (later) </li></ul>
    35. 37. 5 Ways to think about Design
    36. 38. Design Maturity
    37. 39. #1 Unconscious Design »
    38. 40. #2 Style »
    39. 41. #3 Form + Function »
    40. 42. #4 Problem Solving »
    41. 43. #5 Framing »
    42. 44. To design the right solution we have to define the right problem.
    43. 45. 3 Ways to think about Experience
    44. 46. #1 Experience of Individuals
    45. 47. User Faces
    46. 58. Experience is mediated by expectation
    47. 59. #2 Experience as Outcome
    48. 60. Value Centered Design
    49. 61. Successful Experiences are Valuable
    50. 62. Value Compels
    51. 63. Markets are Conversations really ^
    52. 64. Proto 2.0 1999
    53. 65. Authenticity & Integrity Rely on Expectations
    54. 66. Methods to understand & design for expectations
    55. 67. Question from the audience: Hey, are there any people who do that?
    56. 68. #3 User Experience as Discipline
    57. 69. User Centered Design
    58. 70. Elements of UX Jesse James Garrett “The Elements of User Experience”
    59. 72. Take a deep breath…. <ul><li>Design Maturity (Unconscious, Style, Form+Function, Problem Solving, Framing) </li></ul><ul><li>Experience </li></ul><ul><ul><li>Individual Experience as Expectation Cycle </li></ul></ul><ul><ul><li>Experience as Value </li></ul></ul><ul><ul><li>User Experience as Discipline </li></ul></ul><ul><li>Mindset about working (still ahead) </li></ul>
    60. 73. Key #2 SKILLSETS
    61. 74. Skillsets <ul><li>Business, Users, Technology, Content </li></ul><ul><li>User Experience Roles & Skills </li></ul>
    62. 75. Value Centered Design
    63. 80. 4 UX Skillsets
    64. 81. user research
    65. 84. information architecture
    66. 86. interaction design
    67. 88. usability evaluation
    68. 90. Specialists are great, but…
    69. 91. … really, User Experience as Discipline
    70. 92. … means the Discipline to respect User Experience
    71. 93. … and avoid abdication.
    72. 94. Take a deep breath…. <ul><li>Skillsets </li></ul><ul><ul><li>(Business, Users, Content, Technology) </li></ul></ul><ul><ul><li>Compare your organization with your team </li></ul></ul><ul><li>User Experience Skillsets </li></ul><ul><ul><li>User Research </li></ul></ul><ul><ul><li>Information Architecture </li></ul></ul><ul><ul><li>Interaction Design </li></ul></ul><ul><ul><li>Usability Evaluation </li></ul></ul>
    73. 95. Key #3 METHODS
    74. 96. Methods <ul><li>Why methods trump methodology </li></ul><ul><li>16 Methods (in 1 minute or less) </li></ul><ul><li>1 way of thinking about working (now) </li></ul><ul><li>5 Methods (in 5 minutes or less) </li></ul><ul><li>6 Principles </li></ul>
    75. 97. Let’s play the Price is Right.
    76. 98. How much money was bet on the Rational Unified Process?
    77. 99. $120,000,000.00
    78. 100. $120,000,000.00
    79. 101. That’s one hundred and twenty MILLION dollars.
    80. 102. Oh.
    81. 103. I used to work in an ammunition factory…
    82. 104. I can assure you that there are no silver bullets…
    83. 105. RUP Macroscope Agile
    84. 106. Methodologies are like one-size- fits-all T-shirts . They don’t really fit all that well.
    85. 107. Many methodologies are developed to produce economies of scale …
    86. 108. … not to produce the best results.
    87. 109. Particularly if you’re venturing into new waters like Web 2.0.
    88. 110. Instead of methodology: Principles + Methods
    89. 112. The toolbox approach – why methods trump methodology
    90. 113. UXMethods.com
    91. 129. UXMethods.com
    92. 131. MINDSET FLASHBACK
    93. 132. 1 way of working (finally)
    94. 133. Review & Approve
    95. 134. Exercise
    96. 135. Draw a house
    97. 136. Pair Up. Person who’s birthday is next is the reviewer.
    98. 137. Review the house. How well does it match the house you drew?
    99. 138. Now draw a house together.
    100. 139. 5 Methods that mitigate Review & Approve Risk
    101. 140. Roadblock Busters
    102. 141. 1. Collaborative Affinity Analysis
    103. 143. 2. Conversational Sketching
    104. 145. 3. Design the Box
    105. 146. Design the Box <ul><li>How To Design the Box </li></ul><ul><li>Create a box for the product, even if it isn’t shipped in a box. </li></ul><ul><li>Elements for the Box Front: </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Tagline </li></ul></ul><ul><ul><li>3 key selling features </li></ul></ul><ul><ul><li>Imagery / Color / Type (Later) </li></ul></ul><ul><li>Box Back: </li></ul><ul><ul><li>Feature Set </li></ul></ul><ul><ul><li>System Requirements </li></ul></ul>From Jim Highsmith, Cutter Institute
    106. 147. 4. Backcasting
    107. 148. Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?
    108. 150. 5. Alignment Model
    109. 151. Alignment Model
    110. 152. How to align user needs, business drivers, and online offerings.
    111. 153. 6 principles
    112. 154. 1. Codesign
    113. 156. 2. Simple
    114. 161. 3. Concrete
    115. 165. 4. Flexible
    116. 166. How Can People Interpret It?
    117. 167. 5. Evidence Based
    118. 170. 6. Surfaces Agendas
    119. 172. 6 principles <ul><li>Codesign </li></ul><ul><li>Simple </li></ul><ul><li>Concrete </li></ul><ul><li>Flexible </li></ul><ul><li>Evidence-Based </li></ul><ul><li>Surfaces Agendas </li></ul>
    120. 173. Approach
    121. 174. Get people working together
    122. 175. Peel Back the Layers
    123. 177. Partner, Pilot, Publicize
    124. 178. Approach <ul><li>Get the right people in the room, work together to create artifacts and models that let them articulate business needs. </li></ul><ul><li>Peel Back the layers </li></ul><ul><li>Start small: Partner, Pilot, Publicize </li></ul>
    125. 179. Key #4 TEAMS
    126. 180. Teams <ul><li>We’re getting near the end </li></ul><ul><li>How about just 1 model for teams? </li></ul>
    127. 181. The nForm Web Management Model
    128. 186. RACI Responsible Accountable Consulted Informed
    129. 188. In Closing
    130. 189. Top risks in Web 2.0 adoption <ul><li>Buzzword Compliance </li></ul><ul><li>Build It and They Will Come Syndrome </li></ul><ul><li>All problems solved by Web 2.0 Hammer </li></ul>2.0
    131. 190. The toolbox approach – why methods trump methodology
    132. 191. Experience is mediated by expectation
    133. 192. Value Centered Design
    134. 193. 4 Keys <ul><li>Mindsets </li></ul><ul><li>Skillsets </li></ul><ul><li>Methods </li></ul><ul><li>Teams </li></ul>
    135. 194. Review & Approve X
    136. 195. Create a successful experience
    137. 196. Blue sky Unlock the potential of Web 2.0 for you and your association.
    138. 198. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.slideshare.net/jessmcmullin

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