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Touchstones v. 3 - DE IA
 

Touchstones v. 3 - DE IA

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My plenary at the German IA Konferenz in Stuttgart on Nov 10, 2007. Similar to 2007 IA Summit and Adaptive Path UX Week talks.

My plenary at the German IA Konferenz in Stuttgart on Nov 10, 2007. Similar to 2007 IA Summit and Adaptive Path UX Week talks.

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Touchstones v. 3 - DE IA Touchstones v. 3 - DE IA Presentation Transcript

  • User Experience, Design and Innovation IA Konferenz presented by Jess McMullin nForm User Experience | www.nForm.ca November 10, 2007
  • A bit about me
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  • UX, Design, Innovation
  • Innovation comes from intersections
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    • Empathy
    • Insight
    • Synthesis
    • Framing
    • Experiential Problem Solving
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  • Many of our methods reveal intersections
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  • … .So I’m here to talk about deliverables?
  • But there are barriers …
  • I’m here to talk about a problem …
  • Blue sky
  • Blue Sky Barrier
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  • I’m here to talk about an opportunity
  • Increasing our Influence
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  • User Centered Design
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  • So what’s next?
    • we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business.
    I believe
  • Pivot 180 º
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  • Value Centered Design
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  • Business Centered Design
  • Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of becoming a business peer
  • 2 Ways to think about Deliverables
  • Deliverables That Define Solutions Œ
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  • Review & Approve
  • Review & Approve
  • Power Imbalance
  • Exercise
  • Draw a house
  • Pair Up. Person who’s birthday is next is the reviewer.
  • Review the house. How well does it match the house you drew?
  • Now draw a house together.
  • To design the right solution we have to define the right problem.
  • Deliverables That Define Problems 
  • Boundary Objects
    • As Arias and Fischer (2000) write, "Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“
  • Deliverables That Define Problems Together 
  • Becoming a Peer
  • In Practice
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  • Design the Box
    • From Jim Highsmith, Cutter Institute
    • Create a box for the product, even if it isn’t shipped in a box.
    • Elements for the Box:
    • Name
    • Tagline
    • 3 key selling features
    • Imagery / Color / Type (Later)
    • Back Feature Set
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  • Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?
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  • Alignment Model
  • How to align user needs, business drivers, and online offerings.
  • 6 principles
  • 1. Codesign
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  • 2. Surfaces Agendas
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  • 3. Simple
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  • 4. Tangible
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  • 5. Literal
  • How Literal Is the Interpretation?
  • 6. Evidence Based
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  • 6 principles
    • Codesign
    • Surface Agendas
    • Simple
    • Tangible
    • Literal
    • Evidence-Based
  • Facilitation Activities
  • Approach
  • Get people working together
  • Peel Back the Layers
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  • Partner, Pilot, Publicize
  • Approach
    • Get the right people in the room, work together to create artifacts and models that let them articulate business needs.
    • Peel Back the layers
    • Start small: Partner, Pilot, Publicize
  • In Closing
    • Value Centered Design
    • Work Together to Break Review and Approve Cycle
    • Partner, Pilot, Publicize
  • Blue Sky Barrier
  • Blue sky
  • Wave
  • Thank You! jess DOT mcmullin AT nform.ca +1.780.421.1701 www.nForm.ca bplusd.org www.slideshare.net/jessmcmullin