Three Secrets of Successful User Experience Design

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    Three Secrets of Successful User Experience Design - Presentation Transcript

    1. Three Secrets of Successful User Experience Design Alberta Municipal Web Group presented by Jess McMullin nForm User Experience | www.nForm.ca March 27, 2008
    2. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION
    3. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 1
    4. JESS I’m
    5. 1996
    6. 2003
    7.  
    8.  
    9.  
    10.  
    11.  
    12.  
    13.  
    14.  
    15. IDEAS+ TOOLS
    16.  
    17. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 2
    18.  
    19.  
    20. Elements of UX Jesse James Garrett “The Elements of User Experience”
    21.  
    22.  
    23.  
    24.  
    25. RECAP SAME PAGE
    26. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 3
    27. How can teams design solutions that create the most value?
    28. value centred design
    29.  
    30. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
    31. HOW
    32. SECRET #1
    33. DISOBEY
    34. DON’T DO WHAT YOUR USERS TELL YOU TO DO
    35. DON’T DO WHAT YOUR BOSS TELLS YOU TO DO
    36. INSTEAD
    37. discover behavior
    38. obey behavior, not opinion SECRET #1
    39. market research vs. user research
    40. SOME TOOLS
    41. research industry
    42.  
    43. ethnography guerilla
    44.  
    45. box design the
    46. Design the Box
      • How To Design the Box
      • Create a box for the product, even if it isn’t shipped in a box.
      • Elements for the Box Front:
        • Name
        • Tagline
        • 3 key selling features
        • Imagery / Color / Type (Later)
      • Box Back:
        • Feature Set
        • System Requirements
      From Jim Highsmith, Cutter Institute
    47. sketching conversational
    48.  
    49.  
    50. map experience
    51.  
    52. RECAP VALUE
    53. Disobey opinion. Discover behavior to guide system design decisions. Go beyond market research.
    54. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 4
    55. How can teams minimize risk and maximize benefits as they adopt new approaches?
    56.  
    57. surprises NO
    58. You what?
    59. HOW
    60. SECRET #2
    61. FAIL FASTER, TOGETHER
    62. DON’T TRY TO GET IT RIGHT THE FIRST TIME
    63. INSTEAD
    64. TRY TO DO IT RIGHT THE FIRST TIME
    65. Iterate together to mitigate risk SECRET #2
    66.  
    67. Process Overview
    68. NOT RUP By itself
    69. harmful iteration
    70. Review & Approve
    71. Review & Approve
    72. Power Imbalance
    73. Exercise
    74. Draw a house
    75. Pair Up. Person who’s birthday is next is the reviewer.
    76. Review the house. How well does it match the house you drew?
    77. Now draw a house together.
    78. To design the right solution we have to define the right problem.
    79. SOME TOOLS
    80. Working Together Get People
    81. paper prototype
    82.  
    83. sketchboard
    84.  
    85. model alignment
    86.  
    87. How to align user needs, business drivers, and online offerings.
    88. swimlanes
    89.  
    90. usability testing
    91.  
    92. RECAP RISK
    93. Fail faster: iterate to mitigate risk. Use low-fi methods to prototype early and often.
    94. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 5
    95. How can teams ensure organizational support and buy-in for user experience beyond a one-off pilot or experiment?
    96. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
    97. HOW
    98. SECRET #3
    99. BE EXPLICIT
    100. IF PEOPLE DON’T KNOW ABOUT UX THEN DOES UX MATTER?
    101. Clearly tie UX efforts to project success SECRET #3
    102. SOME TOOLS
    103. metrics
    104.  
    105. skunkworks
    106. PARTNER PILOT PUBLICIZE
    107. experience governance of
    108. The nForm Web Management Model
    109.  
    110.  
    111. RACI Responsible Accountable Consulted Informed
    112.  
    113. RECAP ADOPTING
    114. Tie UX to project success. Use metrics, champions, and granular governance to build UX buy-in.
    115. closing in
    116. DISOBEY FAIL FASTER BE EXPLICIT
    117. http://www.sxc.hu/photo/890642
    118. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin
    119. jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?

    + jessmcmullinjessmcmullin, 2 years ago

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