Three Secrets of Successful User Experience Design Alberta Municipal Web Group presented by Jess McMullin nForm User Exper...
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 1
JESS I’m
1996
2003
 
 
 
 
 
 
 
 
IDEAS+ TOOLS
 
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 2
 
 
Elements of UX Jesse James Garrett “The Elements of User Experience”
 
 
 
 
RECAP SAME PAGE
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 3
How can teams design solutions that create the most value?
value centred design
 
BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
HOW
SECRET #1
DISOBEY
DON’T DO WHAT YOUR USERS TELL YOU TO DO
DON’T DO WHAT YOUR BOSS TELLS YOU TO DO
INSTEAD
discover behavior
obey behavior, not opinion SECRET #1
market research  vs. user research
SOME TOOLS
research industry
 
ethnography guerilla
 
box design the
Design the Box <ul><li>How To Design the Box </li></ul><ul><li>Create a box for the product, even if it isn’t shipped in a...
sketching conversational
 
 
map experience
 
RECAP VALUE
Disobey opinion. Discover behavior to guide system design decisions. Go beyond market research.
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 4
How can teams minimize risk and maximize benefits as they adopt new approaches?
 
surprises NO
You what?
HOW
SECRET #2
FAIL FASTER, TOGETHER
DON’T TRY TO GET IT RIGHT THE FIRST TIME
INSTEAD
TRY TO DO  IT RIGHT THE FIRST TIME
Iterate  together to mitigate risk SECRET #2
 
Process Overview
NOT RUP By itself
harmful iteration
Review & Approve
Review & Approve
Power Imbalance
Exercise
Draw a house
Pair Up. Person who’s birthday is next is the reviewer.
Review the house. How well does it match the house you drew?
Now draw a house together.
To  design the right solution  we have to  define the right problem.
SOME TOOLS
Working Together Get People
paper prototype
 
sketchboard
 
model alignment
 
How to align user needs, business drivers, and online offerings.
swimlanes
 
usability testing
 
RECAP RISK
Fail faster: iterate to mitigate risk. Use low-fi methods to prototype early and often.
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 5
How can teams ensure organizational support and buy-in for user experience beyond a one-off pilot or experiment?
Crossing  the Chasm Geoffrey Moore “Crossing the Chasm” 1991
HOW
SECRET #3
BE EXPLICIT
IF PEOPLE DON’T KNOW ABOUT UX THEN DOES UX MATTER?
Clearly tie UX efforts to project success SECRET #3
SOME TOOLS
metrics
 
skunkworks
PARTNER PILOT PUBLICIZE
experience governance of
The nForm Web Management Model
 
 
RACI Responsible Accountable Consulted Informed
 
RECAP ADOPTING
Tie UX to project success. Use metrics, champions, and granular governance to build UX buy-in.
closing in
DISOBEY FAIL FASTER BE EXPLICIT
http://www.sxc.hu/photo/890642
Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin
jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?
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Three Secrets of Successful User Experience Design

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  • Three Secrets of Successful User Experience Design

    1. 1. Three Secrets of Successful User Experience Design Alberta Municipal Web Group presented by Jess McMullin nForm User Experience | www.nForm.ca March 27, 2008
    2. 2. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION
    3. 3. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 1
    4. 4. JESS I’m
    5. 5. 1996
    6. 6. 2003
    7. 15. IDEAS+ TOOLS
    8. 17. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 2
    9. 20. Elements of UX Jesse James Garrett “The Elements of User Experience”
    10. 25. RECAP SAME PAGE
    11. 26. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 3
    12. 27. How can teams design solutions that create the most value?
    13. 28. value centred design
    14. 30. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
    15. 31. HOW
    16. 32. SECRET #1
    17. 33. DISOBEY
    18. 34. DON’T DO WHAT YOUR USERS TELL YOU TO DO
    19. 35. DON’T DO WHAT YOUR BOSS TELLS YOU TO DO
    20. 36. INSTEAD
    21. 37. discover behavior
    22. 38. obey behavior, not opinion SECRET #1
    23. 39. market research vs. user research
    24. 40. SOME TOOLS
    25. 41. research industry
    26. 43. ethnography guerilla
    27. 45. box design the
    28. 46. Design the Box <ul><li>How To Design the Box </li></ul><ul><li>Create a box for the product, even if it isn’t shipped in a box. </li></ul><ul><li>Elements for the Box Front: </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Tagline </li></ul></ul><ul><ul><li>3 key selling features </li></ul></ul><ul><ul><li>Imagery / Color / Type (Later) </li></ul></ul><ul><li>Box Back: </li></ul><ul><ul><li>Feature Set </li></ul></ul><ul><ul><li>System Requirements </li></ul></ul>From Jim Highsmith, Cutter Institute
    29. 47. sketching conversational
    30. 50. map experience
    31. 52. RECAP VALUE
    32. 53. Disobey opinion. Discover behavior to guide system design decisions. Go beyond market research.
    33. 54. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 4
    34. 55. How can teams minimize risk and maximize benefits as they adopt new approaches?
    35. 57. surprises NO
    36. 58. You what?
    37. 59. HOW
    38. 60. SECRET #2
    39. 61. FAIL FASTER, TOGETHER
    40. 62. DON’T TRY TO GET IT RIGHT THE FIRST TIME
    41. 63. INSTEAD
    42. 64. TRY TO DO IT RIGHT THE FIRST TIME
    43. 65. Iterate together to mitigate risk SECRET #2
    44. 67. Process Overview
    45. 68. NOT RUP By itself
    46. 69. harmful iteration
    47. 70. Review & Approve
    48. 71. Review & Approve
    49. 72. Power Imbalance
    50. 73. Exercise
    51. 74. Draw a house
    52. 75. Pair Up. Person who’s birthday is next is the reviewer.
    53. 76. Review the house. How well does it match the house you drew?
    54. 77. Now draw a house together.
    55. 78. To design the right solution we have to define the right problem.
    56. 79. SOME TOOLS
    57. 80. Working Together Get People
    58. 81. paper prototype
    59. 83. sketchboard
    60. 85. model alignment
    61. 87. How to align user needs, business drivers, and online offerings.
    62. 88. swimlanes
    63. 90. usability testing
    64. 92. RECAP RISK
    65. 93. Fail faster: iterate to mitigate risk. Use low-fi methods to prototype early and often.
    66. 94. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 5
    67. 95. How can teams ensure organizational support and buy-in for user experience beyond a one-off pilot or experiment?
    68. 96. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
    69. 97. HOW
    70. 98. SECRET #3
    71. 99. BE EXPLICIT
    72. 100. IF PEOPLE DON’T KNOW ABOUT UX THEN DOES UX MATTER?
    73. 101. Clearly tie UX efforts to project success SECRET #3
    74. 102. SOME TOOLS
    75. 103. metrics
    76. 105. skunkworks
    77. 106. PARTNER PILOT PUBLICIZE
    78. 107. experience governance of
    79. 108. The nForm Web Management Model
    80. 111. RACI Responsible Accountable Consulted Informed
    81. 113. RECAP ADOPTING
    82. 114. Tie UX to project success. Use metrics, champions, and granular governance to build UX buy-in.
    83. 115. closing in
    84. 116. DISOBEY FAIL FASTER BE EXPLICIT
    85. 117. http://www.sxc.hu/photo/890642
    86. 118. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin
    87. 119. jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?

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