• Save
Thinking Like a CEO
Upcoming SlideShare
Loading in...5
×
 

Thinking Like a CEO

on

  • 4,725 views

Harry Max and Jess McMullin's 2010 IA Summit workshop on developing business fluency & empathy in order to build influence in organizations.

Harry Max and Jess McMullin's 2010 IA Summit workshop on developing business fluency & empathy in order to build influence in organizations.

Statistics

Views

Total Views
4,725
Views on SlideShare
4,462
Embed Views
263

Actions

Likes
14
Downloads
0
Comments
0

6 Embeds 263

http://www.citizenexperience.com 227
http://www.slideshare.net 18
http://www.linkedin.com 7
https://twitter.com 6
http://javisagan.wordpress.com 4
http://staging.ctzn.ca 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Add roles

Thinking Like a CEO Thinking Like a CEO Presentation Transcript

  • ASIS&T Information Architecture Summit 2010Thinking Like a CEOBuilding design influence through business empathy
    Harry Max, Clarify LLC
    Jess McMullin, the Centre for Citizen Experience
    April 7, 2010 | Phoenix, AZ
  • Welcome
    Session Introduction, ASIS&T housekeeping
    Ground Rules
    Be present
    No phones
    No violent agreement
    Ask about Acronyms or other Vocabulary
    http://www.flickr.com/photos/laurenmanning/2319062182
  • Introductions
    Hi there.
  • Harry introduction
  • Jess Introduction
  • Introductions
    You...
  • Houston, We Have a Problem
    http://www.flickr.com/photos/cckaiser/3917277027
  • How come projects look like this?
  • Instead of like this?
    Our overall challenge: Designers fail to influence business decision makers, often because we fail to communicate or appreciate
    http://www.flickr.com/photos/jurvetson/253409227
  • The CEO Design Crit

    I like
    blue...
  • Designer Advocacy

    Design
    is good
  • Designer Frustration

    They don’t
    get it...
  • Jess & Harry’s Guide to Getting It
    Business
    Fluency
  • Jess & Harry’s Guide to Getting It
  • Theory
  • vs. Practice
  • Having your hands on all the dials...
    http://www.flickr.com/photos/philliecasablanca/2327115948
  • PART 1: Lenses
    http://www.flickr.com/photos/clearlyambiguous/50654311
  • A Fable
    Designer Goggles (img)
    http://www.flickr.com/photos/alexerde/2252464567
  • Outside Looking In
    Thinking about CEO stuff...
    http://www.flickr.com/photos/visualpanic/407535225
  • GROWTH
    The Big 5: It all comes down to this
    Making $
    Saving $
    Achieving Goals
    Hiring & Retaining Talent
    Delivering Value
    }
  • Making Money
    http://www.flickr.com/photos/jeffbelmonte/8228640
  • Saving Money
    http://www.flickr.com/photos/ecastro/3053916892
  • Delivering on commitments
    Outcome Orientation
    Achieving Goals
    http://www.flickr.com/photos/joe57spike/3878578036
  • Hiring & Retaining Talent
    Smart x Gets things Done quadrant
    http://www.flickr.com/photos/evert-jan/478482724
  • Customer
    Employee
    Shareholder
    Delivering Value
    http://www.flickr.com/photos/pinksherbet/3398923323
  • Making Money
    Saving Money
    Achieving Goals
    Hiring & Retaining Talent
    Delivering Value
    The Big 5 Keep CEOs Up at Night
    http://www.flickr.com/photos/alyssafilmmaker/3687665853
  • Big 5
    That’s great...
    How do I
    apply
    the
    ?
  • Show us the most common situations where the Big 5 are in play
    Help us focus our thinking about the Big 5
    We need to focus...
    http://www.flickr.com/photos/rinzewind/133720761
  • Objective Lenses
    • Problem Solving vs. New Opportunity
    • Optimizing vs. Innovating
    • Short Term vs. Long Term
    • Familiar vs. Unfamiliar
    • Surviving vs. Thriving
    http://www.flickr.com/photos/etharooni/3276254742
  • The Conversation Grid
  • Example of Grid in Action
  • EXERCISE
    Map one of your own situations on the grid
    Put someone else’s situation on the grid
    Explain your placement
    http://www.flickr.com/photos/urbanwoodswalker/4469149787
  • LENSESdiscussion
    Q&A
    The Grid facilitates translation between designers’ concerns and others’ concerns
    At its heart, translation is about language
    And that takes us to part 2...
    http://www.flickr.com/photos/wwworks/3610652504
  • PART 2: Language
    http://www.flickr.com/photos/renaissancechambara/3461037682
  • A Fable
    The Tower of Babel
    http://www.flickr.com/photos/fdecomite/3872685816
  • The Tie
    http://www.flickr.com/photos/rogerimp/3181052163
  • The Turtleneck
    http://www.flickr.com/photos/quinet/73741549
  • The Grid is an index to Language
    Conversations emerge from your location on the grid (or vice versa)
    Off the grid, and you’re less likely to be having a relevant conversation
    These conversations fall into three domains
  • The Three Domains
    People
    Projects
    Money (triangle)
  • People
  • Projects
  • Money
  • Unpacking the Grid
    How do our previous patterns on the grid relate to People, Projects, or Money?
    http://www.flickr.com/photos/roland/168791534
  • EXERCISE
    Have a conversation in which you present people, project or money criteria
  • Money
  • The Three Domains
    People
    Projects
    Money (triangle)
  • Leadership (directing work)
    Management (coordinating work)
    Execution (doing work)
    (visualized as a triangle with slices through it)
    Shifting the Language
  • http://www.flickr.com/photos/junglejims/355831918
  • http://www.flickr.com/photos/beglen/157949348
  • People: Investors
  • Projects
    Projects > Products > Product Lines > Portfolios
  • Money
    Expenses, Salary > Budgets > P&L > Revenue > Share Price
  • MONEY – EXTERNAL VIEW
    http://www.flickr.com/photos/mindfire/315274981
  • Q&A
    LANGUAGEdiscussion
    http://www.flickr.com/photos/hauntedpalace/241961747
  • PART 3: Leverage
    http://www.flickr.com/photos/mshades/2678944694
  • A Fable
    Story: Mars probe lost in metric to standard conversion
    http://www.flickr.com/photos/iliahi/2606645766
  • The need for Cultural Fluency
    Without bridging the cultural divide, language isn’t enough to influence stakeholders
  • Cultureis Communicated through stance
    Stance is...
  • How to manage your stance
    Horizontal & Vertical Language
    Abstraction & Generalization
    Advocacy, Inquiry & Empathy
    With a healthy dose of PQ
    Status
    Things you can do or say to increase or decrease your status or someone else’s status
  • Description
    Example
    Exercise – iterate the conversation
    Horizontal & Vertical Language
    http://www.flickr.com/photos/andresrueda/3064596190
  • Description
    Example
    Exercise -
    Abstraction & Generalization
    http://www.flickr.com/photos/thefangmonster/352461415
  • Description
    Example
    Exercise
    Being a great advocate means not advocating 100%
    Advocacy, Inquiry, Empathy
    http://www.flickr.com/photos/rastafabi/529327298
  • Precision Questions
    http://www.flickr.com/photos/pfala/3108965331
  • For More on Precision Questioning
    See Resources at Vervago for more about PQ
    http://www.vervago.com/resources.html
  • Status Management
    Description (from wiki)
    Example
    Exercise
    http://www.flickr.com/photos/foundphotoslj/524306518
  • LEVERAGEdiscussion
    http://www.flickr.com/photos/joeshlabotnik/292259730
  • Conclusion for Workshop
    Q&A
  • Thank you! Keep in touch...
    Harry Max
    @harrymax
    harrymax AT metamax DOT com
    Jess McMullin
    @jessmcmullin
    Jess AT ctzn DOT ca