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Thinking Like a CEO

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Harry Max and Jess McMullin's 2010 IA Summit workshop on developing business fluency & empathy in order to build influence in organizations.

Harry Max and Jess McMullin's 2010 IA Summit workshop on developing business fluency & empathy in order to build influence in organizations.

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    • 1. ASIS&T Information Architecture Summit 2010Thinking Like a CEOBuilding design influence through business empathy
      Harry Max, Clarify LLC
      Jess McMullin, the Centre for Citizen Experience
      April 7, 2010 | Phoenix, AZ
    • 2. Welcome
      Session Introduction, ASIS&T housekeeping
      Ground Rules
      Be present
      No phones
      No violent agreement
      Ask about Acronyms or other Vocabulary
      http://www.flickr.com/photos/laurenmanning/2319062182
    • 3. Introductions
      Hi there.
    • 4. Harry introduction
    • 5. Jess Introduction
    • 6. Introductions
      You...
    • 7. Houston, We Have a Problem
      http://www.flickr.com/photos/cckaiser/3917277027
    • 8. How come projects look like this?
    • 9. Instead of like this?
      Our overall challenge: Designers fail to influence business decision makers, often because we fail to communicate or appreciate
      http://www.flickr.com/photos/jurvetson/253409227
    • 10. The CEO Design Crit

      I like
      blue...
    • 11. Designer Advocacy

      Design
      is good
    • 12. Designer Frustration

      They don’t
      get it...
    • 13. Jess & Harry’s Guide to Getting It
      Business
      Fluency
    • 14. Jess & Harry’s Guide to Getting It
    • 15. Theory
    • 16. vs. Practice
    • 17. Having your hands on all the dials...
      http://www.flickr.com/photos/philliecasablanca/2327115948
    • 18. PART 1: Lenses
      http://www.flickr.com/photos/clearlyambiguous/50654311
    • 19. A Fable
      Designer Goggles (img)
      http://www.flickr.com/photos/alexerde/2252464567
    • 20. Outside Looking In
      Thinking about CEO stuff...
      http://www.flickr.com/photos/visualpanic/407535225
    • 21. GROWTH
      The Big 5: It all comes down to this
      Making $
      Saving $
      Achieving Goals
      Hiring & Retaining Talent
      Delivering Value
      }
    • 22. Making Money
      http://www.flickr.com/photos/jeffbelmonte/8228640
    • 23. Saving Money
      http://www.flickr.com/photos/ecastro/3053916892
    • 24. Delivering on commitments
      Outcome Orientation
      Achieving Goals
      http://www.flickr.com/photos/joe57spike/3878578036
    • 25. Hiring & Retaining Talent
      Smart x Gets things Done quadrant
      http://www.flickr.com/photos/evert-jan/478482724
    • 26. Customer
      Employee
      Shareholder
      Delivering Value
      http://www.flickr.com/photos/pinksherbet/3398923323
    • 27. Making Money
      Saving Money
      Achieving Goals
      Hiring & Retaining Talent
      Delivering Value
      The Big 5 Keep CEOs Up at Night
      http://www.flickr.com/photos/alyssafilmmaker/3687665853
    • 28. Big 5
      That’s great...
      How do I
      apply
      the
      ?
    • 29. Show us the most common situations where the Big 5 are in play
      Help us focus our thinking about the Big 5
      We need to focus...
      http://www.flickr.com/photos/rinzewind/133720761
    • 30. Objective Lenses
      • Problem Solving vs. New Opportunity
      • 31. Optimizing vs. Innovating
      • 32. Short Term vs. Long Term
      • 33. Familiar vs. Unfamiliar
      • 34. Surviving vs. Thriving
      http://www.flickr.com/photos/etharooni/3276254742
    • 35. The Conversation Grid
    • 36.
    • 37. Example of Grid in Action
    • 38. EXERCISE
      Map one of your own situations on the grid
      Put someone else’s situation on the grid
      Explain your placement
      http://www.flickr.com/photos/urbanwoodswalker/4469149787
    • 39.
    • 40. LENSESdiscussion
      Q&A
      The Grid facilitates translation between designers’ concerns and others’ concerns
      At its heart, translation is about language
      And that takes us to part 2...
      http://www.flickr.com/photos/wwworks/3610652504
    • 41. PART 2: Language
      http://www.flickr.com/photos/renaissancechambara/3461037682
    • 42. A Fable
      The Tower of Babel
      http://www.flickr.com/photos/fdecomite/3872685816
    • 43. The Tie
      http://www.flickr.com/photos/rogerimp/3181052163
    • 44. The Turtleneck
      http://www.flickr.com/photos/quinet/73741549
    • 45. The Grid is an index to Language
      Conversations emerge from your location on the grid (or vice versa)
      Off the grid, and you’re less likely to be having a relevant conversation
      These conversations fall into three domains
    • 46. The Three Domains
      People
      Projects
      Money (triangle)
    • 47. People
    • 48. Projects
    • 49. Money
    • 50. Unpacking the Grid
      How do our previous patterns on the grid relate to People, Projects, or Money?
      http://www.flickr.com/photos/roland/168791534
    • 51. EXERCISE
      Have a conversation in which you present people, project or money criteria
    • 52. Money
    • 53. The Three Domains
      People
      Projects
      Money (triangle)
    • 54. Leadership (directing work)
      Management (coordinating work)
      Execution (doing work)
      (visualized as a triangle with slices through it)
      Shifting the Language
    • 55.
    • 56. http://www.flickr.com/photos/junglejims/355831918
    • 57. http://www.flickr.com/photos/beglen/157949348
    • 58. People: Investors
    • 59. Projects
      Projects > Products > Product Lines > Portfolios
    • 60. Money
      Expenses, Salary > Budgets > P&L > Revenue > Share Price
    • 61. MONEY – EXTERNAL VIEW
      http://www.flickr.com/photos/mindfire/315274981
    • 62. Q&A
      LANGUAGEdiscussion
      http://www.flickr.com/photos/hauntedpalace/241961747
    • 63. PART 3: Leverage
      http://www.flickr.com/photos/mshades/2678944694
    • 64. A Fable
      Story: Mars probe lost in metric to standard conversion
      http://www.flickr.com/photos/iliahi/2606645766
    • 65. The need for Cultural Fluency
      Without bridging the cultural divide, language isn’t enough to influence stakeholders
    • 66. Cultureis Communicated through stance
      Stance is...
    • 67. How to manage your stance
      Horizontal & Vertical Language
      Abstraction & Generalization
      Advocacy, Inquiry & Empathy
      With a healthy dose of PQ
      Status
      Things you can do or say to increase or decrease your status or someone else’s status
    • 68. Description
      Example
      Exercise – iterate the conversation
      Horizontal & Vertical Language
      http://www.flickr.com/photos/andresrueda/3064596190
    • 69. Description
      Example
      Exercise -
      Abstraction & Generalization
      http://www.flickr.com/photos/thefangmonster/352461415
    • 70. Description
      Example
      Exercise
      Being a great advocate means not advocating 100%
      Advocacy, Inquiry, Empathy
      http://www.flickr.com/photos/rastafabi/529327298
    • 71. Precision Questions
      http://www.flickr.com/photos/pfala/3108965331
    • 72. For More on Precision Questioning
      See Resources at Vervago for more about PQ
      http://www.vervago.com/resources.html
    • 73. Status Management
      Description (from wiki)
      Example
      Exercise
      http://www.flickr.com/photos/foundphotoslj/524306518
    • 74. LEVERAGEdiscussion
      http://www.flickr.com/photos/joeshlabotnik/292259730
    • 75. Conclusion for Workshop
      Q&A
    • 76. Thank you! Keep in touch...
      Harry Max
      @harrymax
      harrymax AT metamax DOT com
      Jess McMullin
      @jessmcmullin
      Jess AT ctzn DOT ca

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