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Harry Max and Jess McMullin's 2010 IA Summit workshop on developing business fluency & empathy in order to build influence in organizations.

Harry Max and Jess McMullin's 2010 IA Summit workshop on developing business fluency & empathy in order to build influence in organizations.

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Thinking Like a CEO Presentation Transcript

  • 1. ASIS&T Information Architecture Summit 2010Thinking Like a CEOBuilding design influence through business empathy
    Harry Max, Clarify LLC
    Jess McMullin, the Centre for Citizen Experience
    April 7, 2010 | Phoenix, AZ
  • 2. Welcome
    Session Introduction, ASIS&T housekeeping
    Ground Rules
    Be present
    No phones
    No violent agreement
    Ask about Acronyms or other Vocabulary
    http://www.flickr.com/photos/laurenmanning/2319062182
  • 3. Introductions
    Hi there.
  • 4. Harry introduction
  • 5. Jess Introduction
  • 6. Introductions
    You...
  • 7. Houston, We Have a Problem
    http://www.flickr.com/photos/cckaiser/3917277027
  • 8. How come projects look like this?
  • 9. Instead of like this?
    Our overall challenge: Designers fail to influence business decision makers, often because we fail to communicate or appreciate
    http://www.flickr.com/photos/jurvetson/253409227
  • 10. The CEO Design Crit

    I like
    blue...
  • 11. Designer Advocacy

    Design
    is good
  • 12. Designer Frustration

    They don’t
    get it...
  • 13. Jess & Harry’s Guide to Getting It
    Business
    Fluency
  • 14. Jess & Harry’s Guide to Getting It
  • 15. Theory
  • 16. vs. Practice
  • 17. Having your hands on all the dials...
    http://www.flickr.com/photos/philliecasablanca/2327115948
  • 18. PART 1: Lenses
    http://www.flickr.com/photos/clearlyambiguous/50654311
  • 19. A Fable
    Designer Goggles (img)
    http://www.flickr.com/photos/alexerde/2252464567
  • 20. Outside Looking In
    Thinking about CEO stuff...
    http://www.flickr.com/photos/visualpanic/407535225
  • 21. GROWTH
    The Big 5: It all comes down to this
    Making $
    Saving $
    Achieving Goals
    Hiring & Retaining Talent
    Delivering Value
    }
  • 22. Making Money
    http://www.flickr.com/photos/jeffbelmonte/8228640
  • 23. Saving Money
    http://www.flickr.com/photos/ecastro/3053916892
  • 24. Delivering on commitments
    Outcome Orientation
    Achieving Goals
    http://www.flickr.com/photos/joe57spike/3878578036
  • 25. Hiring & Retaining Talent
    Smart x Gets things Done quadrant
    http://www.flickr.com/photos/evert-jan/478482724
  • 26. Customer
    Employee
    Shareholder
    Delivering Value
    http://www.flickr.com/photos/pinksherbet/3398923323
  • 27. Making Money
    Saving Money
    Achieving Goals
    Hiring & Retaining Talent
    Delivering Value
    The Big 5 Keep CEOs Up at Night
    http://www.flickr.com/photos/alyssafilmmaker/3687665853
  • 28. Big 5
    That’s great...
    How do I
    apply
    the
    ?
  • 29. Show us the most common situations where the Big 5 are in play
    Help us focus our thinking about the Big 5
    We need to focus...
    http://www.flickr.com/photos/rinzewind/133720761
  • 30. Objective Lenses
    • Problem Solving vs. New Opportunity
    • 31. Optimizing vs. Innovating
    • 32. Short Term vs. Long Term
    • 33. Familiar vs. Unfamiliar
    • 34. Surviving vs. Thriving
    http://www.flickr.com/photos/etharooni/3276254742
  • 35. The Conversation Grid
  • 36.
  • 37. Example of Grid in Action
  • 38. EXERCISE
    Map one of your own situations on the grid
    Put someone else’s situation on the grid
    Explain your placement
    http://www.flickr.com/photos/urbanwoodswalker/4469149787
  • 39.
  • 40. LENSESdiscussion
    Q&A
    The Grid facilitates translation between designers’ concerns and others’ concerns
    At its heart, translation is about language
    And that takes us to part 2...
    http://www.flickr.com/photos/wwworks/3610652504
  • 41. PART 2: Language
    http://www.flickr.com/photos/renaissancechambara/3461037682
  • 42. A Fable
    The Tower of Babel
    http://www.flickr.com/photos/fdecomite/3872685816
  • 43. The Tie
    http://www.flickr.com/photos/rogerimp/3181052163
  • 44. The Turtleneck
    http://www.flickr.com/photos/quinet/73741549
  • 45. The Grid is an index to Language
    Conversations emerge from your location on the grid (or vice versa)
    Off the grid, and you’re less likely to be having a relevant conversation
    These conversations fall into three domains
  • 46. The Three Domains
    People
    Projects
    Money (triangle)
  • 47. People
  • 48. Projects
  • 49. Money
  • 50. Unpacking the Grid
    How do our previous patterns on the grid relate to People, Projects, or Money?
    http://www.flickr.com/photos/roland/168791534
  • 51. EXERCISE
    Have a conversation in which you present people, project or money criteria
  • 52. Money
  • 53. The Three Domains
    People
    Projects
    Money (triangle)
  • 54. Leadership (directing work)
    Management (coordinating work)
    Execution (doing work)
    (visualized as a triangle with slices through it)
    Shifting the Language
  • 55.
  • 56. http://www.flickr.com/photos/junglejims/355831918
  • 57. http://www.flickr.com/photos/beglen/157949348
  • 58. People: Investors
  • 59. Projects
    Projects > Products > Product Lines > Portfolios
  • 60. Money
    Expenses, Salary > Budgets > P&L > Revenue > Share Price
  • 61. MONEY – EXTERNAL VIEW
    http://www.flickr.com/photos/mindfire/315274981
  • 62. Q&A
    LANGUAGEdiscussion
    http://www.flickr.com/photos/hauntedpalace/241961747
  • 63. PART 3: Leverage
    http://www.flickr.com/photos/mshades/2678944694
  • 64. A Fable
    Story: Mars probe lost in metric to standard conversion
    http://www.flickr.com/photos/iliahi/2606645766
  • 65. The need for Cultural Fluency
    Without bridging the cultural divide, language isn’t enough to influence stakeholders
  • 66. Cultureis Communicated through stance
    Stance is...
  • 67. How to manage your stance
    Horizontal & Vertical Language
    Abstraction & Generalization
    Advocacy, Inquiry & Empathy
    With a healthy dose of PQ
    Status
    Things you can do or say to increase or decrease your status or someone else’s status
  • 68. Description
    Example
    Exercise – iterate the conversation
    Horizontal & Vertical Language
    http://www.flickr.com/photos/andresrueda/3064596190
  • 69. Description
    Example
    Exercise -
    Abstraction & Generalization
    http://www.flickr.com/photos/thefangmonster/352461415
  • 70. Description
    Example
    Exercise
    Being a great advocate means not advocating 100%
    Advocacy, Inquiry, Empathy
    http://www.flickr.com/photos/rastafabi/529327298
  • 71. Precision Questions
    http://www.flickr.com/photos/pfala/3108965331
  • 72. For More on Precision Questioning
    See Resources at Vervago for more about PQ
    http://www.vervago.com/resources.html
  • 73. Status Management
    Description (from wiki)
    Example
    Exercise
    http://www.flickr.com/photos/foundphotoslj/524306518
  • 74. LEVERAGEdiscussion
    http://www.flickr.com/photos/joeshlabotnik/292259730
  • 75. Conclusion for Workshop
    Q&A
  • 76. Thank you! Keep in touch...
    Harry Max
    @harrymax
    harrymax AT metamax DOT com
    Jess McMullin
    @jessmcmullin
    Jess AT ctzn DOT ca