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ASIS&T Information Architecture Summit 2010Thinking Like a CEOBuilding design influence through business empathy<br />Harr...
Welcome<br />Session Introduction, ASIS&T housekeeping<br />Ground Rules<br />Be present<br />No phones<br />No violent ag...
Introductions<br />Hi there.<br />
Harry introduction<br />
Jess Introduction<br />
Introductions<br />You...<br />
Houston, We Have a Problem<br />http://www.flickr.com/photos/cckaiser/3917277027<br />
How come projects look like this?<br />
Instead of like this?<br />Our overall challenge: Designers fail to influence business decision makers, often because we f...
The CEO Design Crit<br />“<br />I like<br />blue...<br />
Designer Advocacy<br />“<br />Design<br />is good<br />
Designer Frustration<br />“<br />They don’t<br />get it... <br />
Jess & Harry’s Guide to Getting It<br />Business<br />Fluency<br />
Jess & Harry’s Guide to Getting It<br />
Theory<br />
vs. Practice<br />
Having your hands on all the dials...<br />http://www.flickr.com/photos/philliecasablanca/2327115948<br />
PART 1: Lenses<br />http://www.flickr.com/photos/clearlyambiguous/50654311<br />
A Fable<br />Designer Goggles (img)<br />http://www.flickr.com/photos/alexerde/2252464567<br />
Outside Looking In<br />Thinking about CEO stuff...<br />http://www.flickr.com/photos/visualpanic/407535225<br />
GROWTH<br />The Big 5: It all comes down to this<br />Making $<br />Saving $<br />Achieving Goals<br />Hiring & Retaining ...
Making Money<br />http://www.flickr.com/photos/jeffbelmonte/8228640<br />
Saving Money<br />http://www.flickr.com/photos/ecastro/3053916892<br />
Delivering on commitments<br />Outcome Orientation<br />Achieving Goals<br />http://www.flickr.com/photos/joe57spike/38785...
Hiring & Retaining Talent<br />Smart x Gets things Done quadrant<br />http://www.flickr.com/photos/evert-jan/478482724<br />
Customer<br />Employee<br />Shareholder<br />Delivering Value<br />http://www.flickr.com/photos/pinksherbet/3398923323<br />
Making Money<br />Saving Money<br />Achieving Goals<br />Hiring & Retaining Talent<br />Delivering Value<br />The Big 5 Ke...
Big 5<br />That’s great...<br />How do I<br />apply<br />the<br />?<br />
Show us the most common situations where the Big 5 are in play<br />Help us focus our thinking about the Big 5<br />We nee...
Objective Lenses<br /><ul><li>Problem Solving vs. New Opportunity
Optimizing vs. Innovating
Short Term vs. Long Term
Familiar vs. Unfamiliar
Surviving vs. Thriving</li></ul>http://www.flickr.com/photos/etharooni/3276254742<br />
The Conversation Grid<br />
Example of Grid in Action<br />
EXERCISE<br />Map one of your own situations on the grid<br />Put someone else’s situation on the grid<br />Explain your p...
LENSESdiscussion<br />Q&A<br />The Grid facilitates translation between designers’ concerns and others’ concerns<br />At i...
PART 2: Language<br />http://www.flickr.com/photos/renaissancechambara/3461037682<br />
A Fable<br />The Tower of Babel<br />http://www.flickr.com/photos/fdecomite/3872685816<br />
The Tie<br />http://www.flickr.com/photos/rogerimp/3181052163<br />
The Turtleneck<br />http://www.flickr.com/photos/quinet/73741549<br />
The Grid is an index to Language<br />Conversations emerge from your location on the grid (or vice versa)<br />Off the gri...
The Three Domains<br />People<br />Projects<br />Money (triangle)<br />
People<br />
Projects<br />
Money<br />
Unpacking the Grid<br />How do our previous patterns on the grid relate to People, Projects, or Money?<br />http://www.fli...
EXERCISE<br />Have a conversation in which you present people, project or money criteria<br />
Money<br />
The Three Domains<br />People<br />Projects<br />Money (triangle)<br />
Leadership (directing work)<br />Management (coordinating work)<br />Execution (doing work)<br />(visualized as a triangle...
http://www.flickr.com/photos/junglejims/355831918<br />
http://www.flickr.com/photos/beglen/157949348<br />
People: Investors<br />
Projects<br />Projects > Products > Product Lines > Portfolios<br />
Money<br />Expenses, Salary > Budgets > P&L > Revenue > Share Price<br />
MONEY – EXTERNAL VIEW<br />http://www.flickr.com/photos/mindfire/315274981<br />
Q&A<br />LANGUAGEdiscussion<br />http://www.flickr.com/photos/hauntedpalace/241961747<br />
PART 3: Leverage<br />http://www.flickr.com/photos/mshades/2678944694<br />
A Fable<br />Story: Mars probe lost in metric to standard conversion<br />http://www.flickr.com/photos/iliahi/2606645766<b...
The need for Cultural Fluency<br />Without bridging the cultural divide, language isn’t enough to influence stakeholders<b...
Cultureis Communicated through stance<br />Stance is...<br />
How to manage your stance<br />Horizontal & Vertical Language<br />Abstraction & Generalization<br />Advocacy, Inquiry & E...
Description<br />Example<br />Exercise – iterate the conversation<br />Horizontal & Vertical Language<br />http://www.flic...
Description<br />Example<br />Exercise - <br />Abstraction & Generalization<br />http://www.flickr.com/photos/thefangmonst...
Description<br />Example<br />Exercise<br />Being a great advocate means not advocating 100%<br />Advocacy, Inquiry, Empat...
Precision Questions<br />http://www.flickr.com/photos/pfala/3108965331<br />
For More on Precision Questioning<br />See Resources at Vervago for more about PQ<br />http://www.vervago.com/resources.ht...
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Thinking Like a CEO

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Harry Max and Jess McMullin's 2010 IA Summit workshop on developing business fluency & empathy in order to build influence in organizations.

Published in: Business

Transcript of "Thinking Like a CEO"

  1. 1. ASIS&T Information Architecture Summit 2010Thinking Like a CEOBuilding design influence through business empathy<br />Harry Max, Clarify LLC<br />Jess McMullin, the Centre for Citizen Experience<br />April 7, 2010 | Phoenix, AZ<br />
  2. 2. Welcome<br />Session Introduction, ASIS&T housekeeping<br />Ground Rules<br />Be present<br />No phones<br />No violent agreement<br />Ask about Acronyms or other Vocabulary<br />http://www.flickr.com/photos/laurenmanning/2319062182<br />
  3. 3. Introductions<br />Hi there.<br />
  4. 4. Harry introduction<br />
  5. 5. Jess Introduction<br />
  6. 6. Introductions<br />You...<br />
  7. 7. Houston, We Have a Problem<br />http://www.flickr.com/photos/cckaiser/3917277027<br />
  8. 8. How come projects look like this?<br />
  9. 9. Instead of like this?<br />Our overall challenge: Designers fail to influence business decision makers, often because we fail to communicate or appreciate<br />http://www.flickr.com/photos/jurvetson/253409227<br />
  10. 10. The CEO Design Crit<br />“<br />I like<br />blue...<br />
  11. 11. Designer Advocacy<br />“<br />Design<br />is good<br />
  12. 12. Designer Frustration<br />“<br />They don’t<br />get it... <br />
  13. 13. Jess & Harry’s Guide to Getting It<br />Business<br />Fluency<br />
  14. 14. Jess & Harry’s Guide to Getting It<br />
  15. 15. Theory<br />
  16. 16. vs. Practice<br />
  17. 17. Having your hands on all the dials...<br />http://www.flickr.com/photos/philliecasablanca/2327115948<br />
  18. 18. PART 1: Lenses<br />http://www.flickr.com/photos/clearlyambiguous/50654311<br />
  19. 19. A Fable<br />Designer Goggles (img)<br />http://www.flickr.com/photos/alexerde/2252464567<br />
  20. 20. Outside Looking In<br />Thinking about CEO stuff...<br />http://www.flickr.com/photos/visualpanic/407535225<br />
  21. 21. GROWTH<br />The Big 5: It all comes down to this<br />Making $<br />Saving $<br />Achieving Goals<br />Hiring & Retaining Talent<br />Delivering Value<br />}<br />
  22. 22. Making Money<br />http://www.flickr.com/photos/jeffbelmonte/8228640<br />
  23. 23. Saving Money<br />http://www.flickr.com/photos/ecastro/3053916892<br />
  24. 24. Delivering on commitments<br />Outcome Orientation<br />Achieving Goals<br />http://www.flickr.com/photos/joe57spike/3878578036<br />
  25. 25. Hiring & Retaining Talent<br />Smart x Gets things Done quadrant<br />http://www.flickr.com/photos/evert-jan/478482724<br />
  26. 26. Customer<br />Employee<br />Shareholder<br />Delivering Value<br />http://www.flickr.com/photos/pinksherbet/3398923323<br />
  27. 27. Making Money<br />Saving Money<br />Achieving Goals<br />Hiring & Retaining Talent<br />Delivering Value<br />The Big 5 Keep CEOs Up at Night<br />http://www.flickr.com/photos/alyssafilmmaker/3687665853<br />
  28. 28. Big 5<br />That’s great...<br />How do I<br />apply<br />the<br />?<br />
  29. 29. Show us the most common situations where the Big 5 are in play<br />Help us focus our thinking about the Big 5<br />We need to focus...<br />http://www.flickr.com/photos/rinzewind/133720761<br />
  30. 30. Objective Lenses<br /><ul><li>Problem Solving vs. New Opportunity
  31. 31. Optimizing vs. Innovating
  32. 32. Short Term vs. Long Term
  33. 33. Familiar vs. Unfamiliar
  34. 34. Surviving vs. Thriving</li></ul>http://www.flickr.com/photos/etharooni/3276254742<br />
  35. 35. The Conversation Grid<br />
  36. 36.
  37. 37. Example of Grid in Action<br />
  38. 38. EXERCISE<br />Map one of your own situations on the grid<br />Put someone else’s situation on the grid<br />Explain your placement<br />http://www.flickr.com/photos/urbanwoodswalker/4469149787<br />
  39. 39.
  40. 40. LENSESdiscussion<br />Q&A<br />The Grid facilitates translation between designers’ concerns and others’ concerns<br />At its heart, translation is about language<br />And that takes us to part 2...<br />http://www.flickr.com/photos/wwworks/3610652504<br />
  41. 41. PART 2: Language<br />http://www.flickr.com/photos/renaissancechambara/3461037682<br />
  42. 42. A Fable<br />The Tower of Babel<br />http://www.flickr.com/photos/fdecomite/3872685816<br />
  43. 43. The Tie<br />http://www.flickr.com/photos/rogerimp/3181052163<br />
  44. 44. The Turtleneck<br />http://www.flickr.com/photos/quinet/73741549<br />
  45. 45. The Grid is an index to Language<br />Conversations emerge from your location on the grid (or vice versa)<br />Off the grid, and you’re less likely to be having a relevant conversation<br />These conversations fall into three domains<br />
  46. 46. The Three Domains<br />People<br />Projects<br />Money (triangle)<br />
  47. 47. People<br />
  48. 48. Projects<br />
  49. 49. Money<br />
  50. 50. Unpacking the Grid<br />How do our previous patterns on the grid relate to People, Projects, or Money?<br />http://www.flickr.com/photos/roland/168791534<br />
  51. 51. EXERCISE<br />Have a conversation in which you present people, project or money criteria<br />
  52. 52. Money<br />
  53. 53. The Three Domains<br />People<br />Projects<br />Money (triangle)<br />
  54. 54. Leadership (directing work)<br />Management (coordinating work)<br />Execution (doing work)<br />(visualized as a triangle with slices through it)<br />Shifting the Language<br />
  55. 55.
  56. 56. http://www.flickr.com/photos/junglejims/355831918<br />
  57. 57. http://www.flickr.com/photos/beglen/157949348<br />
  58. 58. People: Investors<br />
  59. 59. Projects<br />Projects > Products > Product Lines > Portfolios<br />
  60. 60. Money<br />Expenses, Salary > Budgets > P&L > Revenue > Share Price<br />
  61. 61. MONEY – EXTERNAL VIEW<br />http://www.flickr.com/photos/mindfire/315274981<br />
  62. 62. Q&A<br />LANGUAGEdiscussion<br />http://www.flickr.com/photos/hauntedpalace/241961747<br />
  63. 63. PART 3: Leverage<br />http://www.flickr.com/photos/mshades/2678944694<br />
  64. 64. A Fable<br />Story: Mars probe lost in metric to standard conversion<br />http://www.flickr.com/photos/iliahi/2606645766<br />
  65. 65. The need for Cultural Fluency<br />Without bridging the cultural divide, language isn’t enough to influence stakeholders<br />
  66. 66. Cultureis Communicated through stance<br />Stance is...<br />
  67. 67. How to manage your stance<br />Horizontal & Vertical Language<br />Abstraction & Generalization<br />Advocacy, Inquiry & Empathy<br />With a healthy dose of PQ<br />Status<br />Things you can do or say to increase or decrease your status or someone else’s status<br />
  68. 68. Description<br />Example<br />Exercise – iterate the conversation<br />Horizontal & Vertical Language<br />http://www.flickr.com/photos/andresrueda/3064596190<br />
  69. 69. Description<br />Example<br />Exercise - <br />Abstraction & Generalization<br />http://www.flickr.com/photos/thefangmonster/352461415<br />
  70. 70. Description<br />Example<br />Exercise<br />Being a great advocate means not advocating 100%<br />Advocacy, Inquiry, Empathy<br />http://www.flickr.com/photos/rastafabi/529327298<br />
  71. 71. Precision Questions<br />http://www.flickr.com/photos/pfala/3108965331<br />
  72. 72. For More on Precision Questioning<br />See Resources at Vervago for more about PQ<br />http://www.vervago.com/resources.html<br />
  73. 73. Status Management<br />Description (from wiki)<br />Example<br />Exercise<br />http://www.flickr.com/photos/foundphotoslj/524306518<br />
  74. 74. LEVERAGEdiscussion<br />http://www.flickr.com/photos/joeshlabotnik/292259730<br />
  75. 75. Conclusion for Workshop<br />Q&A<br />
  76. 76. Thank you! Keep in touch...<br />Harry Max<br />@harrymax<br />harrymax AT metamax DOT com<br />Jess McMullin<br />@jessmcmullin<br />Jess AT ctzn DOT ca<br />

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