Smoothing the Way

Smoothing the Way The Designer as Facilitator Adaptive Path UX Week 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca August 13, 2007

I’m here to talk about a problem …

Blue sky

Blue Sky Barrier

Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled 66% Failure Rate

That’s 2 out of 3 projects

I’m here to talk about an opportunity

Increasing Influence

User Centered Design

U.S.E.R. ™

So what’s next?

we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business.
I believe

Pivot 180 º

Value Centered Design

Business Centered Design

Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of increasing our influence

The Next 30 Minutes
Traditional Facilitation vs. Design Facilitation
Breaking the Review and Approve Cycle
Design Facilitation Tools + Principles
Getting Started Yourself

Traditional Facilitation vs. Design Facilitation

Remove Roadblocks

Unlock Potential

Different

Design facilitation has a point of view. [removed photo of happy user]

And a set of tools

Empathy
Insight
Synthesis
Framing
Experiential Problem Solving

Breaking the Review & Approve Cycle

2 Ways to think about Deliverables

Deliverables That Define Solutions 1 st

Review & Approve

Power Imbalance

Exercise

Draw a house

Pair Up. Person who’s birthday is next is the reviewer.

Review the house. How well does it match the house you drew?

Now draw a house together.

To design the right solution we have to define the right problem.

Deliverables That Define Problems 2 nd

Boundary Objects

As Arias and Fischer (2000) write, "Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“

Deliverables That Define Problems Together 2 nd

Design Facilitation Tools + Principles

In Practice: A quick snapshot

Design the Box
From Jim Highsmith, Cutter Institute
Create a box for the product, even if it isn’t shipped in a box.
Elements for the Box:
Name
Tagline
3 key selling features
Imagery / Color / Type (Later)
Back Feature Set

Backcasting

Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?

How to align user needs, business drivers, and online offerings.

Secret Sauce 3 tips to take home

Start Earlier: Iteration Zero #1

Jan Feb Mar Apr Discovery & Research Discovery & Research Accelerator Prep Accelerator Workshop Consultation & Design Design Sign Off Kick Off & Team Brief Design (with touch points) Design Sign Off

Anticipate the Trough of Despair #2

Near Time Turnaround #3

Live Capture

Live Capture Demo

Project Challenges
Getting everyone bought into a vision
Internal alignment between different stakeholders
Actually deliver on what was already sold
B

6 principles

C.A.S.T.L.E.

1. Codesign

2. Surfaces Agendas

3. Simple

4. Tangible

5. Literal

How Literal Is the Interpretation?

6. Evidence Based

6 principles
Codesign
Surface Agendas
Simple
Tangible
Literal
Evidence-Based

Facilitation Activities

Getting Started Yourself

Get people working together

Peel Back the Layers

Partner, Pilot, Publicize

Approach
Get the right people in the room, work together to create artifacts and models that let them articulate business needs.
Peel Back the layers
Start small: Partner, Pilot, Publicize

In Closing

Value Centered Design
Work Together to Break Review and Approve Cycle
Partner, Pilot, Publicize

Blue Sky Barrier

Blue sky

Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.slideshare.net/jessmcmullin

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Smoothing the Way

by Jess McMullin on Aug 13, 2007

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Smoothing the Way — Presentation Transcript