Project Touchstones

Slide 1: Project Touchstones IA Summit 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca March 26, 2007

Slide 2: A bit about me

Slide 5: ….So I’m here to talk about deliverables?

Slide 6: Game Board

Slide 7: I’m here to talk about a problem…

Slide 9: I’m here to talk about an opportunity

Slide 10: Becoming a Peer

Slide 12: User Centered Design

Slide 14: Value Centered Design

Slide 15: BUSINESS GOALS AND CONTEXT Return on Investment VALUE OFFERING DELIVERY Product Process Return on Experience Service Channel Content Fulfillment HUMAN GOALS AND CONTEXT

Slide 16: Business Centered Design

Slide 17: Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of becoming a business peer

Slide 18: 2 Ways to think about Deliverables

Slide 19: Deliverables ΠThat Define Solutions

Slide 20: Review & Approve REVIEW & APPROVE CREATION & REVISION

Slide 21: Review & Approve ? Please Please Please Please Please Please Please Please Please Please Please Please Please Please Please

Slide 22: Power Imbalance

Slide 23: Exercise » 60 Seconds – Draw a House » 60 Seconds – pair up. Person who’s birthday is next is the Approver. Review and Approve the house. Is it the right house? (according to what you want in a house) » 2 minutes – draw a house together

Slide 24: Deliverables That Define Problems

Slide 25: Boundary Objects

Slide 26: » As Arias and Fischer (2000) write, "Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“

Slide 27: Deliverables That Define Problems Together

Slide 28: Becoming a Peer

Slide 29: In Practice

Slide 32: From Jim Highsmith, Cutter Institute • Create a box for the product, even if it isn’t shipped in a box. • Elements for the Box: • Name • Tagline • 3 key selling features Design the Box • Imagery / Color / Type (Later) • Back Feature Set

Slide 33: Backcasting Assumptions Assumptions Assumptions Assumptions Start What What here What has to has to What has to happen? happen How are has to happen before that? before that? things happen right before that? now?

Slide 35: Alignment Model

Slide 36: How to align user needs, business drivers, and online offerings.

Slide 37: 6 principles

Slide 38: 1. Codesign

Slide 40: 2. Simple

Slide 45: 3. Concrete

Slide 48: 4. Flexible

Slide 49: Pr od uc tR Fu el FIXED nc ea tio se n Pr al ot Sp ot ec yp W es ir ef A ram lig nm es S w ent im M C lan od om e s el S ics ce na Sk rios et ch D e s es ig n C t on h e B ce ox Touchstones Vi ptu a si on l M o B a Pr o de to l ck c ty pe Sc ast e n ing { ar C i on o P la ve rs nn in at g io na lS ke Lo tc ve he s so ng Fl s ag s How Can People Interpret It? M ag FLEXIBLE ic 8 B al l

Slide 50: 5. Evidence Based

Slide 53: 6. Surfaces Agendas

Slide 55: 6 principles 1. Codesign 2. Simple 3. Concrete 4. Flexible 5. Evidence-Based 6. Surfaces Agendas

Slide 56: Touchstone Activities s da ed en as Ag -B n e ce es ig et le e en ac es ib cr pl id rf ex od on im Su Ev Fl C C S Interface Sketches Scenarios & Swimlanes Alignment Model Design the Box Conceptual Model Vision Prototype Backcasting Scenario Planning Conversational Sketches

Slide 57: Approach

Slide 58: Get people working together

Slide 59: Peel Back the Layers

Slide 61: Partner, Pilot, Publicize

Slide 62: Approach 1.Get the right people in the room, work together to create artifacts and models that let them articulate business needs. 2.Peel Back the layers 3.Start small: Partner, Pilot, Publicize

Slide 63: In Closing

Slide 64: Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca