Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of becoming a business peer
As Arias and Fischer (2000) write, "Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“
Create a box for the product, even if it isn’t shipped in a box.
Elements for the Box:
3 key selling features
Imagery / Color / Type (Later)
Back Feature Set
Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?