Project  Touchstones IA Summit 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca March 26, 2007
A bit about me
 
 
… .So I’m here to talk about   deliverables?
Game Board
I’m here to talk about a  problem …
 
I’m here to talk about an  opportunity
Becoming a Peer
 
User Centered  Design
 
Value Centered  Design
 
Business Centered  Design
Business Centered Design: 1.  Using design methods and tools to understand business needs and context. 2.  Beyond your run...
2  Ways to think about Deliverables
Deliverables   That   Define  Solutions Œ
Review & Approve
Review & Approve
Power Imbalance
Exercise <ul><li>60 Seconds – Draw a House </li></ul><ul><li>60 Seconds – pair up. Person who’s birthday is next is the Ap...
Deliverables   That Define  Problems 
Boundary Objects
<ul><li>As Arias and Fischer (2000) write, &quot;Fundamental challenges facing communities of interest are found in  build...
Deliverables   That Define   Problems Together 
Becoming a Peer
In Practice
 
 
Design the Box <ul><li>From Jim Highsmith, Cutter Institute </li></ul><ul><li>Create a box for the product, even if it isn...
Backcasting Start  here What  has to  happen? What  has to  happen  before that? Assumptions Assumptions What  has to  hap...
 
Alignment Model
How to align user needs, business drivers, and online offerings.
6  principles
1.  Codesign
 
2.  Simple
 
 
 
 
3.  Concrete
 
 
4.  Flexible
How Can People Interpret It?
5.  Evidence Based
 
 
6.  Surfaces Agendas
 
6 principles <ul><li>Codesign </li></ul><ul><li>Simple </li></ul><ul><li>Concrete </li></ul><ul><li>Flexible </li></ul><ul...
Touchstone Activities
Approach
Get people working together
Peel Back the Layers
 
Partner, Pilot, Publicize
Approach <ul><li>Get the right people in the room, work together to create artifacts and models that let them articulate b...
In Closing
Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca
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Project Touchstones

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Jess McMullin's IA Summit 2007 talk.

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Project Touchstones

  1. 1. Project Touchstones IA Summit 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca March 26, 2007
  2. 2. A bit about me
  3. 5. … .So I’m here to talk about deliverables?
  4. 6. Game Board
  5. 7. I’m here to talk about a problem …
  6. 9. I’m here to talk about an opportunity
  7. 10. Becoming a Peer
  8. 12. User Centered Design
  9. 14. Value Centered Design
  10. 16. Business Centered Design
  11. 17. Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of becoming a business peer
  12. 18. 2 Ways to think about Deliverables
  13. 19. Deliverables That Define Solutions Œ
  14. 20. Review & Approve
  15. 21. Review & Approve
  16. 22. Power Imbalance
  17. 23. Exercise <ul><li>60 Seconds – Draw a House </li></ul><ul><li>60 Seconds – pair up. Person who’s birthday is next is the Approver. Review and Approve the house. Is it the right house? (according to what you want in a house) </li></ul><ul><li>2 minutes – draw a house together </li></ul>
  18. 24. Deliverables That Define Problems 
  19. 25. Boundary Objects
  20. 26. <ul><li>As Arias and Fischer (2000) write, &quot;Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“ </li></ul>
  21. 27. Deliverables That Define Problems Together 
  22. 28. Becoming a Peer
  23. 29. In Practice
  24. 32. Design the Box <ul><li>From Jim Highsmith, Cutter Institute </li></ul><ul><li>Create a box for the product, even if it isn’t shipped in a box. </li></ul><ul><li>Elements for the Box: </li></ul><ul><li>Name </li></ul><ul><li>Tagline </li></ul><ul><li>3 key selling features </li></ul><ul><li>Imagery / Color / Type (Later) </li></ul><ul><li>Back Feature Set </li></ul>
  25. 33. Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?
  26. 35. Alignment Model
  27. 36. How to align user needs, business drivers, and online offerings.
  28. 37. 6 principles
  29. 38. 1. Codesign
  30. 40. 2. Simple
  31. 45. 3. Concrete
  32. 48. 4. Flexible
  33. 49. How Can People Interpret It?
  34. 50. 5. Evidence Based
  35. 53. 6. Surfaces Agendas
  36. 55. 6 principles <ul><li>Codesign </li></ul><ul><li>Simple </li></ul><ul><li>Concrete </li></ul><ul><li>Flexible </li></ul><ul><li>Evidence-Based </li></ul><ul><li>Surfaces Agendas </li></ul>
  37. 56. Touchstone Activities
  38. 57. Approach
  39. 58. Get people working together
  40. 59. Peel Back the Layers
  41. 61. Partner, Pilot, Publicize
  42. 62. Approach <ul><li>Get the right people in the room, work together to create artifacts and models that let them articulate business needs. </li></ul><ul><li>Peel Back the layers </li></ul><ul><li>Start small: Partner, Pilot, Publicize </li></ul>
  43. 63. In Closing
  44. 64. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca

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