Project Touchstones

Project Touchstones IA Summit 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca March 26, 2007

A bit about me

… .So I’m here to talk about deliverables?

Game Board

I’m here to talk about a problem …

I’m here to talk about an opportunity

Becoming a Peer

User Centered Design

Value Centered Design

Business Centered Design

Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of becoming a business peer

2 Ways to think about Deliverables

Deliverables That Define Solutions Œ

Review & Approve

Power Imbalance

Exercise
60 Seconds – Draw a House
60 Seconds – pair up. Person who’s birthday is next is the Approver. Review and Approve the house. Is it the right house? (according to what you want in a house)
2 minutes – draw a house together

Deliverables That Define Problems 

Boundary Objects

As Arias and Fischer (2000) write, "Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“

Deliverables That Define Problems Together 

Becoming a Peer

In Practice

Design the Box
From Jim Highsmith, Cutter Institute
Create a box for the product, even if it isn’t shipped in a box.
Elements for the Box:
Name
Tagline
3 key selling features
Imagery / Color / Type (Later)
Back Feature Set

Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?

Alignment Model

How to align user needs, business drivers, and online offerings.

6 principles

1. Codesign

2. Simple

3. Concrete

4. Flexible

How Can People Interpret It?

5. Evidence Based

6. Surfaces Agendas

6 principles
Codesign
Simple
Concrete
Flexible
Evidence-Based
Surfaces Agendas

Touchstone Activities

Approach

Get people working together

Peel Back the Layers

Partner, Pilot, Publicize

Approach
Get the right people in the room, work together to create artifacts and models that let them articulate business needs.
Peel Back the layers
Start small: Partner, Pilot, Publicize

In Closing

Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca

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Project Touchstones

by Jess McMullin

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