Designing Influence - Drupal Camp Alberta

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Designing Influence Jess McMullin nForm User Experience

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Questions

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca What Makes a Great Product?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca So Why Isn’t Every Product Great?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Success is the Not the Rule

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Latest Standish Group Chaos numbers

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca DESIGN MATURITY

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca UX still doesn’t guarantee success

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca WHY NOT?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca THE TEAM THE MARKET THE CLIENT!

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca ORGANIZATIONS CRIPPLE PRODUCTS

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca FORKOFF, as in, you think during the signoff meeting: “I would rather stick a fork in my eyeball than make one more change”

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The Review & Approve Cycle REVIEW & APPROVE CREATION & REVISION

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca THE

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN RISK AVERSION

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN BEINGS

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HOW TO DEAL WITH IT?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Ways

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca MOVE

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca START WEARING A SUIT

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Maybe you don’t like suits

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Ummmm... That’s swell, Jess

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca So, how do you influence outcomes?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN BEINGS

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR HUMAN BEINGS?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca 4 Keys for Influence

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca EVIDENCE

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca FLUENCY

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca EMPATHY

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca AUTHENTICITY

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca 3 Elements of Influence

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Who Are the People?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The Influence Process

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca What Are the Decisions?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca WHERE DO YOU NEED MORE “YES”?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca VERY NEXT DECISION INFLUENCE? WITH WHO?

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca STEPS 1. COLLECT background 2. CONNECT with individuals 3. CARE/CONCENTRATE/CONFIRM 4. CONTRIBUTE your own ideas 5. CODESIGN create together 6. COMMIT to specific action

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Evidence Fluency Empathy Authenticity

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Create great products & services

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Thank you! @jessmcmullin nForm User Experience www.nForm.ca www.slideshare.net/jessmcmullin

Designing Influence - Drupal Camp Alberta

by Jess McMullin on Jul 15, 2009

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Designing Influence - Drupal Camp Alberta — Presentation Transcript