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Designing Influence - Drupal Camp Alberta
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Designing Influence - Drupal Camp Alberta

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My recent presentation about how we can create more influence for design and development inside the organizations we work with.

My recent presentation about how we can create more influence for design and development inside the organizations we work with.

Published in: Design, Technology, Sports

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  • 1. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Designing Influence Jess McMullin nForm User Experience
  • 2. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Questions
  • 3. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca What Makes a Great Product?
  • 4. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca So Why Isn’t Every Product Great?
  • 5. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Success is the Not the Rule
  • 6. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Latest Standish Group Chaos numbers
  • 7. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 8. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 9. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca DESIGN MATURITY
  • 10. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca UX still doesn’t guarantee success
  • 11. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca WHY NOT?
  • 12. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca THE TEAM THE MARKET THE CLIENT!
  • 13. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca ORGANIZATIONS CRIPPLE PRODUCTS
  • 14. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 15. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 16. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 17. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 18. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca FORKOFF, as in, you think during the signoff meeting: “I would rather stick a fork in my eyeball than make one more change”
  • 19. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 20. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The Review & Approve Cycle REVIEW & APPROVE CREATION & REVISION
  • 21. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 22. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 23. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca THE
  • 24. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN RISK AVERSION
  • 25. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN BEINGS
  • 26. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HOW TO DEAL WITH IT?
  • 27. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Ways
  • 28. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca MOVE
  • 29. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca START WEARING A SUIT
  • 30. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Maybe you don’t like suits
  • 31. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 32. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Ummmm... That’s swell, Jess
  • 33. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca So, how do you influence outcomes?
  • 34. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN BEINGS
  • 35. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR HUMAN BEINGS?
  • 36. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca 4 Keys for Influence
  • 37. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca EVIDENCE
  • 38. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca FLUENCY
  • 39. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca EMPATHY
  • 40. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca AUTHENTICITY
  • 41. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca 3 Elements of Influence
  • 42. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 43. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 44. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 45. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Who Are the People?
  • 46. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 47. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 48. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 49. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 50. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 51. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 52. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 53. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 54. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The Influence Process
  • 55. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 56. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 57. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The
  • 58. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca What Are the Decisions?
  • 59. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca WHERE DO YOU NEED MORE “YES”?
  • 60. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca VERY NEXT DECISION INFLUENCE? WITH WHO?
  • 61. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 62. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 63. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 64. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 65. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca STEPS 1. COLLECT background 2. CONNECT with individuals 3. CARE/CONCENTRATE/CONFIRM 4. CONTRIBUTE your own ideas 5. CODESIGN create together 6. COMMIT to specific action
  • 66. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 67. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 68. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 69. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 70. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 71. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 72. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  • 73. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Evidence Fluency Empathy Authenticity
  • 74. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Create great products & services
  • 75. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Thank you! @jessmcmullin nForm User Experience www.nForm.ca www.slideshare.net/jessmcmullin