Lou remembers that we sat on the floor in the hotel hallway at 1:00 am at the IA Summit in Vancouver to demo his new toy and I suggested the name UX Zeitgeist :)

posted by jessmcmullin on CanUX Keynote [slide 19] (8 months ago, 2 since then)

We did a prototype, with Lulu.com (print on demand). We had a perfect bound, 4-color, prototype. We learned that the FAQ for the book worked well for people. We needed closer integration with web based content. People needed a whole section to explain what the site offered from the book. Improving the index. Making sure we didn't miss obvious things. No one knew Indi Young, needed to have a bio page. It cost us a couple thousand dollars and a couple days of work, and we amortize this over the whole series. Gene: question. Title is small, thumbnail won't show. Does designing for Amazon an afterthought? It's primary for the business model. Amazon Marketplace program 17%, Barnes & Noble 55% of cover price. Book site for Indi - "mental models" comes up 8 in google for her booksite. Robin Sutherland - can you sell chunks of a book? Lou: see Safari?

posted by jessmcmullin on CanUX Keynote [slide 11] (8 months ago, 3 since then)

So, I thought I'd try to add some notes while Lou is talking... Readers: "I don't want to slug through a 60 page chapter on anything" Page count inflates with 6x9 and wide margins, so gives impression that it *isn't* short enough to read on the plane. PDF - increase type size so that bigger type for reading on screen - but this also inflates page count even more

posted by jessmcmullin on CanUX Keynote [slide 7] (8 months ago, 4 since then)