Business of Experience Workshop - DE IA

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    Business of Experience Workshop - DE IA - Presentation Transcript

    1. The Business of Experience Workshop IA Konferenz 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca November 10, 2007
    2. INTRODUCTIONS UNDERSTANDING TARGETING TOOLS ADOPTING
    3. INTRODUCTIONS UNDERSTANDING TARGETING TOOLS ADOPTING 14:00 14:15 15:00 15:45 17:00
    4. INTRODUCTIONS UNDERSTANDING TARGETING TOOLS ADOPTING PART 1
    5. JESS I’M
    6.  
    7.  
    8. photography
    9.  
    10. Increase our Influence
    11. Now it’s your turn
    12. Let’s get going…
    13. Increase our Influence
    14. HOW
      • we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business.
      I believe
    15. The Business Experience of
    16.  
    17. INTRODUCTIONS UNDERSTANDING TARGETING TOOLS ADOPTING PART 2
    18. U.S.E.R.
    19.  
    20.  
    21. value centred design
    22.  
    23. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
    24. ?
    25. discuss: current practice
    26. PIVOT 180º
    27.  
    28.  
    29. U.S.E.R.
    30. business understanding
    31. business understanding depends on our
    32. discuss: our business acumen
    33. Things In Common
      • 3
    34. FAILURE
    35. FEAR
    36. CONTROL
    37. design maturity
    38. Design Maturity
    39. Unconscious Design »
    40. Style »
    41. Function »
    42. Problem Solving »
    43. Framing »
    44. design maturity applying
    45.  
    46.  
    47.  
    48. To design the right solution we have to define the right problem.
    49. discuss: your own maturity
    50. design maturity more than
    51. business fluency
    52. Business Fluency http://www.flickr.com/photos/ribenawrath/139155418/ ROI Net Present Value Internal Rate of Return Porter’s 5 Forces
    53. Venn Overload – Complex
    54. 101
    55. Cash
    56. Margin
    57. Velocity
    58. Return
    59. Growth
    60. MARGIN VELOCITY RETURN GROWTH CASH
    61. business has limits, too but
    62. And organizations can limit user experience work
    63. Four Constraints
      • 4
    64. Risk Reward Inertia Vendor ship
    65. RISK #1
    66. Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled 66% Failure Rate
    67. 2/3
    68. REWARD #2
    69. Conflicting measures of success (b vs. d)
    70. http://www.sxc.hu/photo/890642
    71. INERTIA #3
    72. Newtonian The organization
    73. Body at Rest
    74. Body in Motion
    75. Systems resist change http://commons.wikimedia.org/wiki/Image:Cyclone_Catarina_from_the_ISS_on_March_26_2004.JPG
    76. The tyranny of the status quo
    77.  
    78. VENDOR #4 SHIP
    79.  
    80. RISK REWARD INERTIA VENDORSHIP
    81. discuss: current constraints
    82. RECAP UNDERSTANDING
    83. INTRODUCTIONS UNDERSTANDING TARGETING TOOLS ADOPTING PART 3
    84. identify opportunity
    85. experience impact framework
    86. BUSINESS USER EXPERIENCE KIND OF IMPACT
    87. business
    88. LEAD MANAGE EXECUTE }
    89. DELIVER AN OFFERING }
    90. TO A CUSTOMER }
    91. TO GENERATE REVENUE
    92. $£¥€ $
    93. LEAD MANAGE EXECUTE
    94. LEAD MANAGE EXECUTE Insight | Direction | Resources | Constraints | Outcomes People | Process | Money | Materials | Infrastructure Discover | Develop | Produce | Market | Sell | Deliver | Support
    95. experience user
    96. UNDERSTAND SOLVE EVALUATE
    97. UNDERSTAND SOLVE EVALUATE Qualitative | Quantitative | Analysis | Synthesis | Modeling Model | Architecture | Flow | Prototype | Interface | Specification Analytics | Heuristics | Usability Testing | Metrics
    98. impact
    99. OPTIMIZE INFORM TRANSFORM
    100. OPTIMIZE INFORM TRANSFORM Efficiency | Convenience | Automation | Savings Policy | Approach | Current Opportunity | Decisions | Action Intersections | Framing | Connecting | Innovation | New Value
    101. OPTIMIZE INFORM TRANSFORM Do what we do now, but better Make smarter decisions Change how we do business
    102. BUSINESS USER EXPERIENCE KIND OF IMPACT
    103. IMPACT USER EXPERIENCE BUSINESS
    104.  
    105.  
    106.  
    107. discuss: impact experience
    108. status quo
    109. upwards optimize
    110. execution transform
    111. management inform
    112. leadership transform
    113. is often by transformation invitation
    114. patterns strategy http://www.arnodevelopment.co.uk/patterns/PorterBusinessStrategyPatterns.pdf
    115. LOW COST
    116. DIFFERENTIATION
    117. FOCUS: COST
    118. FOCUS: NICHE
    119. RECAP TARGETING
    120. INTRODUCTIONS UNDERSTANDING TARGETING TOOLS ADOPTING PART 4
    121. Process Overview
    122. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
    123. Working Together Get People
    124. Live Capture
    125. Live Capture Demo
    126. Project Challenges
      • A
      • B
    127. research industry
    128.  
    129. ethnography guerilla
    130.  
    131. box design the
    132. Design the Box
      • How To Design the Box
      • Create a box for the product, even if it isn’t shipped in a box.
      • Elements for the Box Front:
        • Name
        • Tagline
        • 3 key selling features
        • Imagery / Color / Type (Later)
      • Box Back:
        • Feature Set
        • System Requirements
      From Jim Highsmith, Cutter Institute
    133. sketching conversational
    134.  
    135.  
    136.  
    137. backcasting scenarios and
    138.  
    139. Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?
    140.  
    141.  
    142. swimlanes
    143.  
    144. model alignment
    145.  
    146. How to align user needs, business drivers, and online offerings.
    147. RECAP TOOLS
    148. INTRODUCTIONS UNDERSTANDING TARGETING TOOLS ADOPTING PART 5
    149. discuss: current adoption
    150. PARTNER PILOT PUBLICIZE
    151. experience governance of
    152.  
    153.  
    154.  
    155.  
    156.  
    157. The nForm Web Management Model
    158.  
    159.  
    160.  
    161.  
    162. RACI Responsible Accountable Consulted Informed
    163.  
    164. RECAP ADOPTING
    165. closing in
    166. VENDOR #4 SHIP
    167. PARTNER #4 SHIP
    168. MORE DO
    169. MORE MATTER
    170. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Danke!

    + jessmcmullinjessmcmullin, 3 years ago

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    The workshop I taught in Stuttgart

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