Business Of Experience - CanUX

The Business of Experience CanUX 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca November 26, 2007

Bridge http://www.flickr.com/photos/northbaywanderer/255118619//

Disciplines

Increase our Influence

we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business.
I believe

The Business Experience of

OUR SITUATION UNDERSTANDING TARGETING ADOPTING

OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 1

U.S.E.R.

business understanding

business understanding depends on our

Things In Common
3

FAILURE

CONTROL

value centred design

BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY

PIVOT 180º

U.S.E.R.

identify opportunity

experience impact framework

BUSINESS USER EXPERIENCE KIND OF IMPACT

business

LEAD MANAGE EXECUTE }

DELIVER AN OFFERING }

TO A CUSTOMER }

TO GENERATE REVENUE

$£¥€ $

LEAD MANAGE EXECUTE

experience user

UNDERSTAND SOLVE EVALUATE

impact

OPTIMIZE INFORM TRANSFORM

OPTIMIZE INFORM TRANSFORM Do what we do now, but better Make smarter decisions Change how we do business

BUSINESS USER EXPERIENCE KIND OF IMPACT

IMPACT USER EXPERIENCE BUSINESS

status quo

We do this already

upwards optimize

intranets data dashboards

execution transform

new ways working of

management inform

smarter insight decisions means

the best picture we’ve ever had of our customers This is

leadership transform

is often by transformation invitation

EXERCISE TARGETING

Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991

constraints reveal opportunity

Conflicting measures of success (b vs. d)

http://www.sxc.hu/photo/890642

PARTNER PILOT PUBLICIZE

Peel Back the Layers http://www.sxc.hu/photo/883940

Working Together Get People

VENDOR SHIP

PARTNER SHIP

MORE DO

MORE MATTER

closing in

value centred design

Blue Sky Barrier

Blue sky

World Changing http://commons.wikimedia.org/wiki/Image:As08-16-2593.jpg

Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?

Business Of Experience - CanUX

by Jess McMullin

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