Business Of Experience - CanUX

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    Business Of Experience - CanUX - Presentation Transcript

    1. The Business of Experience CanUX 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca November 26, 2007
    2. Bridge http://www.flickr.com/photos/northbaywanderer/255118619//
    3. Disciplines
    4. Increase our Influence
    5. HOW
      • we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business.
      I believe
    6. The Business Experience of
    7.  
    8. OUR SITUATION UNDERSTANDING TARGETING ADOPTING
    9. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 1
    10. U.S.E.R.
    11.  
    12.  
    13.  
    14. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 2
    15. business understanding
    16. business understanding depends on our
    17. Things In Common
      • 3
    18. FEAR
    19. FAILURE
    20. CONTROL
    21. value centred design
    22.  
    23. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
    24. ?
    25. PIVOT 180º
    26.  
    27.  
    28. U.S.E.R.
    29. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 3
    30. identify opportunity
    31. experience impact framework
    32. BUSINESS USER EXPERIENCE KIND OF IMPACT
    33. business
    34. LEAD MANAGE EXECUTE }
    35. DELIVER AN OFFERING }
    36. TO A CUSTOMER }
    37. TO GENERATE REVENUE
    38. $£¥€ $
    39. LEAD MANAGE EXECUTE
    40. LEAD MANAGE EXECUTE Insight | Direction | Resources | Constraints | Outcomes People | Process | Money | Materials | Infrastructure Discover | Develop | Produce | Market | Sell | Deliver | Support
    41. experience user
    42. UNDERSTAND SOLVE EVALUATE
    43. UNDERSTAND SOLVE EVALUATE Qualitative | Quantitative | Analysis | Synthesis | Modeling Model | Architecture | Flow | Prototype | Interface | Specification Analytics | Heuristics | Usability Testing | Performance | Metrics
    44. impact
    45. OPTIMIZE INFORM TRANSFORM
    46. OPTIMIZE INFORM TRANSFORM Efficiency | Convenience | Automation | Savings Policy | Approach | Current Opportunity | Decisions | Action Intersections | Framing | Connecting | Innovation | New Value
    47. OPTIMIZE INFORM TRANSFORM Do what we do now, but better Make smarter decisions Change how we do business
    48. BUSINESS USER EXPERIENCE KIND OF IMPACT
    49. IMPACT USER EXPERIENCE BUSINESS
    50.  
    51.  
    52.  
    53. status quo
    54. We do this already
    55.  
    56. upwards optimize
    57. intranets data dashboards
    58.  
    59. execution transform
    60. new ways working of
    61.  
    62. management inform
    63. smarter insight decisions means
    64.  
    65. the best picture we’ve ever had of our customers This is
    66. leadership transform
    67. is often by transformation invitation
    68.  
    69. EXERCISE TARGETING
    70. LEAD MANAGE EXECUTE Insight | Direction | Resources | Constraints | Outcomes People | Process | Money | Materials | Infrastructure Discover | Develop | Produce | Market | Sell | Deliver | Support
    71. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 4
    72. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
    73. constraints reveal opportunity
    74. Conflicting measures of success (b vs. d)
    75. http://www.sxc.hu/photo/890642
    76.  
    77. PARTNER PILOT PUBLICIZE
    78. Peel Back the Layers http://www.sxc.hu/photo/883940
    79.  
    80. Working Together Get People
    81.  
    82.  
    83.  
    84. VENDOR SHIP
    85. PARTNER SHIP
    86. MORE DO
    87. MORE MATTER
    88. closing in
    89. value centred design
    90.  
    91. Blue Sky Barrier
    92. Blue sky
    93. Wave
    94. World Changing http://commons.wikimedia.org/wiki/Image:As08-16-2593.jpg
    95. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?

    + jessmcmullinjessmcmullin, 2 years ago

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