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Marafiki Final Presentation
 

Marafiki Final Presentation

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    Marafiki Final Presentation Marafiki Final Presentation Presentation Transcript

    • MARAFIKI Provision of solar powered lanterns to parents of school going children in rural areas and informal settlements that lack access to reliable electricity TOTAL number of individual customers: 50 We talked to 50 individuals and had two Focus Group discussions. The first one of approximately 150 students and the second of approximately 150 parents
    • Team Members Rhoda Omenya Research Samuel Kyama – Accounts Michael Njoroge Technical 1. Rhoda brings in her research expertise by collecting all information that pertains to the project. 2. Samuel brings in his accounting skills to ensure that records are kept straight and transparent from the beginning. 3. Michael brings in his growing business acumen and
    • Problem: •School going children in rural and informal settlements that lack access to electricity are unable to read/revise at night due to lack of proper lighting •Those that are able to read using kerosene lanterns end up with eye problems (owing to the dim light) and chest problems (owing to the soot emitted) •These children are unable to compete at par with those who have access to electricity and can revise/read at night •Consequently, health problems compounded with little or no revision time results in lower educational outputs, affecting the rate of the children’s success in future Facts •According to energypedia, there are about 4 million households in rural Kenya presenting much potential. •An analysis of national energy shows heavy dependency on wood fuel and other biomass that accounts for 68% of the total energy consumption.
    • In the beginning: •What we had was an idea. Untested and unresearched. •We thought our markets was quite wide and that competition was little if any. •We were coming in mostly to learn about how to ‘be’ entrepreneurs. •We thought every citizen at the bottom of the pyramid is our target. What We Did: •We first went to the nearest slum, Kibera to get their views on our product, and their experiences with it if any. •We then went to Kangemi, another informal settlement to interview households. •We talked to households in informal settlements that lack access to electricity in two groups – students and their parents.
    • Behaviour Map, Impact Children use lantern to study Parent buys the solar lantern Take the lantern home Put the lamp in the sun to charge then use it Children get better grades in school Better/brighter future for children Big Idea: Provide affordable solar lanterns to parents of school going children living in informal settlements and rural areas that lack access to reliable electricity
    • Reality: What We Found: •From our venture to the first informal settlement – Kibera; we invalidated our initial thought that slums do not have access to electricity. They do, except the connections are illegal. •On advisement of our mentor who is with us in Kenya, Suraj, we moved to other informal settlements as many researchers have gone into Kibera. There’s ‘interview fatigue’ •We went to Kangemi to carry out the next interviews. •From Kangemi, we found that parents are more concerned over their children than themselves or their businesses. •From their responses, families will be unable to pay upfront for the solar lanterns •Schools then came into the picture as a viable partner or channel of distribution •Our customer segment narrowed down as a result of the above
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of lighting » Better lighting » Environmentally friendly lighting » A product that lights and also has other capabilities e.g. charging mobile phones » Longer study hours for students » Longer opening CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Citizens living in rural areas without access to electricity » Citizens living in informal settlements who lack access to electricity » Citizens in urban areas supporting their families up country who do not have access to electricity » Businessmen/women in rural areas and informal settlements that lack access to KEY RESOURCESKEY RESOURCES  Capital » Distribution chain » Warehouse/storage facilities » CHANNELSCHANNELS  NGOs » Retail stores »  Schools » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution costs » Marketing costs » REVENUE STREAM SREVENUE STREAM S  Selling the product » Recycling kerosene lamps »
    • What We Did: •We went to three schools to talk to their administration. We introduced our project and heard their thoughts about it. •We have been unable to go to more schools as there is a national strike by teachers demanding more pay What We Found: •There has never been such a project in schools before •They were more that willing to try it out •They would prefer if we alerted parents prior and then have a ‘solar lantern day’ where we would go with the products and parents would purchase them •They are apprehensive about payments in installments as they are believe there will be defaulters
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » Schools » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of lighting » Better lighting » Environmentally friendly lighting » A product that lights and also has other capabilities e.g. charging mobile phones » Longer opening business hours »  Longer study hours CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Businessmen/women in rural areas and informal settlements that lack access to electricity »  Parents of school going children in rural and informal settlements that lack access to electricity » KEY RESOURCESKEY RESOURCES  Capital » Distribution chain » Warehouse/storage facilities » CHANNELSCHANNELS  Retail stores » NGOs »  Schools » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution costs » Marketing costs » REVENUE STREAM SREVENUE STREAM S  Selling the product » Recycling kerosene lamps »
    • What We Found: We have one customer segment: Parents with school going children We have the main channel of distribution: schools. We also have a school that will be our pilot school. This is a viable business now that we have found a better way of reaching the target market that the competition has not used We have one major end to finalize: The supplier. Once we lock that down, we shall be able to define all our costs and pursue this venture beyond Acumen
    • Appendix: LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS   M a nu fa ct ure rs/w ho le sa le rs »  Re le va nt g ove rn me n t a ge n cie s »  NGOs »  So cia l g ro up s » KEY ACTIVITIESKEY ACTIVITIES   Prod uct a w a re ne ss »  Cre a t e He a lt h be ne fit a w a re ne ss »  Cre a t e fina ncia l be ne fit a w a re ne ss VALUE PROPOSITIONSVALUE PROPOSITIONS   Afford a b le sou rce o f ligh t in g »  He a lt h frie n dly sou rce o f ligh t in g »  Be t t e r lig ht in g »  Enviro nme n t a lly frie n dly ligh t in g » CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS   Scho ols »  Socia l gro u ps » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS   Cit iz e n s a t t h e b a se of t h e p yra mid »  Cit iz e n s livin g in ru ra l a re a s w it h ou t a cce ss t o e le ct ricit y »  Cit iz e n s livin g in in fo rma l se t t le me n t s w ho la ck a cce ss t o e le ct ricit y » KEY RESOURCESKEY RESOURCES   Ca p it a l »  Dist ribu t io n ch a in »  W a re h ou se /st ora g e fa cilit ie s » CHANNELSCHANNELS   NGOs »  Re t a il st o re s » COST STRUCTURECOST STRUCTURE   Pe rso nn e l/la bo ur »  Tra nsp o rt a nd dist ribu t ion cost s »  M a rke t ing cost s » REVENUE STREAM SREVENUE STREAM S   Se llin g t h e p rod uct »  Re cycling ke ro se ne la mps »
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness »  Comme rcia liz ing VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of lighting » Better lighting » Environmentally friendly lighting »  A product t ha t light s a nd a lso ha s ot he r ca pa bilit ie s e .g. cha rging mobile phone s » CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Citizens at the base of the pyramid » Citizens living in rural areas without access to electricity » Citizens living in informal settlements who lack access to electricity »  Cit iz e ns in urba n a re a s support ing t he ir fa milie s up count ry w ho do not ha ve a cce ss t o e le ct ricit y » KEY RESOURCESKEY RESOURCES  Capital » Distribution chain » Warehouse/storage facilities » CHANNELSCHANNELS  NGOs » Retail stores » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution costs » Marketing costs » REVENUE STREAM SREVENUE STREAM S  Selling the product » Recycling kerosene lamps »
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of lighting » Better lighting » Environmentally friendly lighting » A product that lights and also has other capabilities e.g. charging mobile phones »  Longe r st udy hours for st ude nt s » CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Citizens living in rural areas without access to electricity » Citizens living in informal settlements who lack access to electricity » Citizens in urban areas supporting their families up country who do not have access to electricity »  Busine ssme n/w ome n in rura l a re a s a nd informa l KEY RESOURCESKEY RESOURCES  Capital » Distribution chain » Warehouse/storage facilities » CHANNELSCHANNELS  NGOs » Retail stores » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution costs » Marketing costs » REVENUE STREAM SREVENUE STREAM S  Selling the product » Recycling kerosene lamps » LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of lighting » Better lighting » Environmentally friendly lighting » A product that lights and also has other capabilities e.g. charging mobile phones »  Longe r st udy hours for st ude nt s » CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Citizens living in rural areas without access to electricity » Citizens living in informal settlements who lack access to electricity » Citizens in urban areas supporting their families up country who do not have access to electricity »  Busine ssme n/w ome n in rura l a re a s a nd informa l KEY RESOURCESKEY RESOURCES  Capital » Distribution chain » Warehouse/storage facilities » CHANNELSCHANNELS  NGOs » Retail stores » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution costs » Marketing costs » REVENUE STREAM SREVENUE STREAM S  Selling the product » Recycling kerosene lamps »
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of light ing » Better light ing » Environmentally friendly light ing » A product t hat lights and also has other capabilities e.g. charging mobile phones » Longer study hours for student s » Longer opening CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Citizens living in rural areas without access t o electricit y » Citizens living in informal set tlement s who lack access to electricity » Citizens in urban areas support ing t heir families up country who do not have access to electricity » Businessmen/women in rural areas and informal set tlement s t hat lack access to KEY RESOURCESKEY RESOURCES  Capit al » Distribut ion chain » Warehouse/storage facilities » CHANNELSCHANNELS  NGOs » Ret ail st ores » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution cost s » Marketing cost s » REVENUE STREAM SREVENUE STREAM S  Selling t he product » Recycling kerosene lamps »
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of light ing » Better light ing » Environmentally friendly light ing » A product t hat lights and also has other capabilities e.g. charging mobile phones » Longer study hours for student s » Longer opening CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Citizens living in rural areas without access t o electricit y » Citizens living in informal set tlement s who lack access to electricity » Citizens in urban areas support ing t heir families up country who do not have access to electricity » Businessmen/women in rural areas and informal set tlement s t hat lack access to KEY RESOURCESKEY RESOURCES  Capit al » Distribut ion chain » Warehouse/storage facilities » CHANNELSCHANNELS  NGOs » Ret ail st ores »  Schools » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution cost s » Marketing cost s » REVENUE STREAM SREVENUE STREAM S  Selling t he product » Recycling kerosene lamps »
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups »  Schools » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of lighting » Better light ing » Environmentally friendly lighting » A product t hat lights and also has other capabilities e.g. charging mobile phones » Longer study hours for student s » Longer opening CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Citizens living in rural areas without access t o electricity » Citizens living in informal set tlement s who lack access to electricity » Citizens in urban areas supporting t heir families up country who do not have access to electricity » Businessmen/women in rural areas and informal set tlement s t hat lack access to KEY RESOURCESKEY RESOURCES  Capital » Distribut ion chain » Warehouse/storage facilities » CHANNELSCHANNELS  NGOs » Retail st ores » Schools » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution costs » Marketing cost s » REVENUE STREAM SREVENUE STREAM S  Selling t he product » Recycling kerosene lamps »
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » Schools » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of lighting » Better lighting » Environmentally friendly lighting » A product that lights and also has other capabilities e.g. charging mobile phones » Longer study hours for students » Longer opening CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Businessmen/women in rural areas and informal settlements that lack access to electricity »  Parents of school going children in rural and informal settlements that lack access to electricity » KEY RESOURCESKEY RESOURCES  Capital » Distribution chain » Warehouse/storage facilities » CHANNELSCHANNELS  NGOs » Retail stores » Schools » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution costs » Marketing costs » REVENUE STREAM SREVENUE STREAM S  Selling the product » Recycling kerosene lamps »
    • LaunchPad Central Lic ensed from businessm odelgenerat ion.c om under a Creat ive Com m ons At t ribut ion-ShareAlike 3.0 Unport ed Lic ense KEY PARTNERSKEY PARTNERS  Manufacturers/wholesalers » Relevant government agencies » NGOs » Social groups » Schools » KEY ACTIVITIESKEY ACTIVITIES  Product awareness » Create Health benefit awareness » Create financial benefit awareness » Commercializing the VALUE PROPOSITIONSVALUE PROPOSITIONS  Affordable source of lighting » Health friendly source of light ing » Better light ing » Environmentally friendly light ing » A product t hat lights and also has other capabilities e.g. charging mobile phones » Longer opening business hours »  Longer study hours CUSTOM ERCUSTOM ER RELATIONSHIPSRELATIONSHIPS  Schools » Social groups » CUSTOM ER SEGM ENTSCUSTOM ER SEGM ENTS  Businessmen/women in rural areas and informal set tlement s t hat lack access to electricity »  Parents of school going children in rural and informal set tlement s that lack access t o electricit y » KEY RESOURCESKEY RESOURCES  Capit al » Distribut ion chain » Warehouse/storage facilities » CHANNELSCHANNELS  Retail st ores » NGOs »  Schools » COST STRUCTURECOST STRUCTURE  Personnel/labour » Transport and distribution cost s » Marketing cost s » REVENUE STREAM SREVENUE STREAM S  Selling t he product » Recycling kerosene lamps »
    • Product Specs: •Multiple charging options, i.e. solar, hand crank, battery (AAA), AC power and DC power •Very bright LED's on the box its written 36 but when you count them they are 15. The box also says that the product has a port to charge phones but the product doesn’t have the port (showing us that we must be careful in the supplier that we get exactly what they say they are offering). •The specs of the battery are missing, but we know our product will use lithium ion. •Product weight: 0.637 kg •Package weight: 0.8 kg •Product size (L x W x H): 25.0 x 12.0 x 12.0 cm •Package size (L x W x H): 26.3 x 14.2 x 12.6 cm