Web analytics heh
Upcoming SlideShare
Loading in...5

Web analytics heh






Total Views
Views on SlideShare
Embed Views



1 Embed 2

http://www.linkedin.com 2


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Web analytics heh Web analytics heh Presentation Transcript

  • Google Analytics:Finding Answers to the Right Questions Jessica Krywosa Director of Web Communication Suffolk University, Boston 9.13.10
  • What Were Covering...● Web Analytics Strategy● Key Google Analytics Tools● Trends & Campaign Tracking● Moving Forward
  • Web Analytics Strategy
  • Data Without Action Is Meaningless
  • Creating & Planning a Strategy● What are we looking for?● Trends to benchmark/monitor● Email and Ad Campaigns● Social Media Tracking● What Will We Do
  • What are you Addressing● Departmental Goals● Reporting To Others● University Strategy● One Man/Woman Show
  • Which Analytic Measurements MatterTrends Campaigns● Geographic ● Email● Organic Referrals ● SEM● Mobile Traffic ● Social Media● Engagement ● Conversions● Navigation ● Navigation
  • Hits, Visits & Traffic AreMeaningless
  • Choose Meaningful Goals● Bounce & Exit Rates● Time on Site + Number of Pages● Referral Source + Time on Site● Conversions Based on Campaign/Source● Year Over Year/Month Over Month Trends
  • Strategic Goals Fulfill YourWeb Communication Needs
  • Report on The Strategy● Monthly & Quarterly Trends/Campaigns● More Frequent for Time Sensitive● Know the Audience & Educate● Short and Sweet, Automate, Share Access● Make Actionable Recommendations
  • Google Analytics Tools
  • Beginning Google Analytics● Dashboard● Visitors● Traffic Sources● Content● Date Range
  • Sample Dashboard
  • Visitors
  • Traffic Sources
  • Content
  • Date Range
  • Deeper Google Analytics● Advanced Segments● Goals● Profiles & Filters● Navigation Summary● Automated Reports
  • Advanced Segments
  • Create Advanced Segments
  • Goals
  • Creating a Goal in Google Analytics
  • Profiles & Filters
  • Navigation Summary
  • Automated Reports
  • Trends & Campaign Tracking
  • Campaign Tracking● URL Builder● Conversions● Adjust Campaigns● Test A/B
  • Trends● Traffic Hot Spots● Date Ranges● Mobile Trends● Segmentation Traffic● Asset Management● Social Media
  • Moving It Forward
  • Take Action● Make Changes to Web Content/Navigation● Change Email/SEM Campaigns● Adjust Social Media● Target What Works
  • Working Across Campus● Educate, Educate, Educate● Share Reports● Discuss Campaigns, Work Together● Be Aware of New Content/Navigation● Monitor Trends
  • Thank You - Q & A@jesskrykrywosa.comdoteduguru.com