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The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
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The Scroll: Hamilton's Social Media Strategy (and Platform)

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Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain …

Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up (Launching in February). Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.

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Transcript

  • 1. The Scroll Hamilton's Social Media Strategy (and Platform)
  • 2. elements of a great (institutional/brand) social media strategy?
  • 3. Research
  • 4. The Basics
  • 5. The Basics •  What's The Problem?
  • 6. The Basics •  What's The Problem? •  Who is the Audience?
  • 7. The Basics •  What's The Problem? •  Who is the Audience? •  Trying to communicate?
  • 8. The Basics •  What's The Problem? •  Who is the Audience? •  Trying to communicate? •  Success looks like?
  • 9. Advanced
  • 10. Advanced •  Current Preferences?
  • 11. Advanced •  Current Preferences? •  Already Communicate?
  • 12. Advanced •  Current Preferences? •  Already Communicate? •  Call to Action?
  • 13. Advanced •  Current Preferences? •  Already Communicate? •  Call to Action? •  Competition?
  • 14. Advanced •  Current Preferences? •  Already Communicate? •  Call to Action? •  Competition? •  New Tools?
  • 15. @Hamilton
  • 16. Buy In
  • 17. Educate & Support
  • 18. Educate & Support •  Strategy Understood
  • 19. Educate & Support •  Strategy Understood •  Support Their Projects
  • 20. Educate & Support •  Strategy Understood •  Support Their Projects •  Top Down/Bottom Up
  • 21. Educate & Support •  Strategy Understood •  Support Their Projects •  Top Down/Bottom Up •  High Tides Raise All Boats
  • 22. @Hamilton
  • 23. Ability to Implement
  • 24. Staff/Culture
  • 25. Staff/Culture •  TIme Commitments
  • 26. Staff/Culture •  TIme Commitments •  Who Has Control?
  • 27. Staff/Culture •  TIme Commitments •  Who Has Control? •  Technical Issues
  • 28. @Hamilton
  • 29. Branding (not campaign) Focused
  • 30. Brand Support
  • 31. Brand Support •  No one Voice outshines
  • 32. Brand Support •  No one Voice outshines •  Watch the 'One Offs'
  • 33. Brand Support •  No one Voice outshines •  Watch the 'One Offs' •  Everything Supports
  • 34. Brand Support •  No one Voice outshines •  Watch the 'One Offs' •  Everything Supports •  Brand, Business & Outcomes
  • 35. @Hamilton
  • 36. Authentic
  • 37. Be Real
  • 38. Be Real •  No gimmicks!
  • 39. Be Real •  No gimmicks! •  Low Barrier to Entry
  • 40. Be Real •  No gimmicks! •  Low Barrier to Entry •  The Good & The Bad
  • 41. Be Real •  No gimmicks! •  Low Barrier to Entry •  The Good & The Bad •  Timeliness is Crucial
  • 42. @Hamilton
  • 43. Integrated
  • 44. All of The Things
  • 45. All of The Things •  Easy to Find/join
  • 46. All of The Things •  Easy to Find/join •  Meaningful Uses
  • 47. All of The Things •  Easy to Find/join •  Meaningful Uses •  Coord. Conversations
  • 48. All of The Things •  Easy to Find/join •  Meaningful Uses •  Coord. Conversations •  Incorporate into NEws
  • 49. @Hamilton
  • 50. Collaborative
  • 51. Shared Creation
  • 52. Shared Creation •  Audience Ideas
  • 53. Shared Creation •  Audience Ideas •  Continued Education
  • 54. Shared Creation •  Audience Ideas •  Continued Education •  Policy Vs. Guidelines
  • 55. @Hamilton
  • 56. Measured
  • 57. Defined Goals
  • 58. Defined Goals •  Vanity Metrics
  • 59. Defined Goals •  Vanity Metrics •  Positive Sentiment
  • 60. Defined Goals •  Vanity Metrics •  Positive Sentiment •  Visibility
  • 61. Defined Goals •  Vanity Metrics •  Positive Sentiment •  Visibility •  Comm via Social
  • 62. Defined Goals •  Vanity Metrics •  Positive Sentiment •  Visibility •  Comm via Social •  Completed Goals
  • 63. @Hamilton
  • 64. Q&A FOr More: hamilton.edu/thescroll @jesskry

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