Achieving College Access Goals:          The Relevance of New Media in Reaching First-Generation                          ...
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Reaching Underserved College Going Students Via Social Media

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Transcript of "Reaching Underserved College Going Students Via Social Media"

  1. 1. Achieving College Access Goals: The Relevance of New Media in Reaching First-Generation and Low-Income Teens ! " # "Defining New Media $ # %& ( " )* + $ # , $ # - . / $ #" 0 1! - / 2 . -&33 . -+" / . - . 2 3 /
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  4. 4. - . , 8 : , ** *61 !;= 68 / 2 !+ / D +" -+E9 " . E *7 2 F +5 , 2 -=> . -6= . D -@8 . ? -;8 . G D ? +- H H . D #- H .+ G<= G :< <6 <7 3 ->@ . -6@ . /+ H+& -6: .
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  7. 7. # " F3 B ! !New Media and Technology DefinitionsE / 3 -E/3.E -E/3. + - .EB - . ? E/3 , &" -" . " $ # " / $ # " ! " " B
  8. 8. / , - . C $ ## % 5// -5// I 5 / / . # - E. - $ % # . -$A # . -&33 3D 5 . H H H ! H H! H H ! - J / /.H " ! - J . & E/3 " F// $ #
  9. 9. B # + G G $ # -2 / / . H1. PC Magazine.com, Encyclopedia, 20082. NRCCUA, Noel-Levitz, Expectations of 2007, African American Students and the Web3. NRCCUA, Noel-Levitz, Expectations of 2007, Hispanic Students and the Web4. Raine and Hitlin, Pew Internet Project, Teens, Technology, and School, 20055. EduGuide, Digital Disclosures, 2007, Bryan Taylor6. Forrester’s NACTAS, 2006 Benchmark Survey, 2007 Hispanic Fact Pack, Advertising Age7. Venegas, Low-Income Urban High School Students Use of the Internet to Access Financial Aid, 2006, NASFAA JournalThis brief was prepared by Jessica Krywosa, Project Manager, Pathways to College Network, TERI.& + -&+. % & 3 / 5 1 #? + % & 3 % 15" 2 % <*8 ;=; <:6@ F <*8 ;;< 7;<; K 677: 677: 1 5 " "

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