Edu guru presentation

Jessica Krywosa Director of Web Communication Suffolk University

The Problem
Social Media Use
Applications for Outcomes
Image = http://www.gigathoughts.com

Part I:

“ Two-thirds of prospective applicants said the economy had “greatly” or “somewhat” influenced their decision about where to apply to college...”
“ The Economy and College Choice”, The Chronicle of Higher Education.

“… .perceived quality. The most important factor was the variety of courses in fields of interest, followed by the strength and availability of academic facilities, the percentage of graduates employed after graduation, and graduation rates. ”

Belmont BYU University of Illinois Notre Dame Utah State Villanova Wofford Who Graduates?

Image = http://online.etbu.edu/admissions/tuition-information/ Students = Revenue

Class of 2015

Class of 2015 Class of 2014, 2013, 2012, 2011

Decline in H.S. grad pop
Large changes in demo
Shrinking reliable primary markets
Rise in non-traditional students
Source: Noel-Levitz. (2010). Back to the Present: Strategic Enrollment Planning for the Coming Demographic Change. Coralville, Iowa: Author. Retrieved from http://www.noellevitz.com/camupswideissues.

Provide connection & transparent info through enrollment (yield)
Listen, communicate & support during schooling (retention)
Be clear re: info & processes, while retaining (graduation)

Part II:

Connection
Sharing
Support

More Time with Loved Ones
Alleviate ‘repeat’ stories
Instant Touch point/Check-in

Connection
Sharing
Support

Push Marketing
New Channel, Old Content
Don’t Listen, Can’t Respond
Inability to Change

Foster Student Engagement
Provide Timely Information
Create Real Time, Two Way Interaction

Facebook Page or Group: ‘Class of’, Dept., Club
Twitter Account: RSS Fed or Interactive
Media Profiles: Groups or University
Blogs – Policed or Transparent

http://saintagnesavon.files.wordpress.com/2010/01/landfill.jpg Social Media: Not a Dump

Part III (or ‘the good part’):

Should already be a measurement
Student focused
Real time interactions
24/7 Customer Service
Connection/Engagement

http://www.gatech.edu/comm/images/splashMarketResearch.jpg Research First!

Remain Connected
Continue Engagement
Promote Visits
Prompt Deposits
Measure & Forecast

Engagement
Academic Help/Rigor
Financial Issues
Measurement & Strategy Revision

Retain Through Graduation
Provide Easy Path
Build Brand Reputation
Measurement & Ease of Process

Start with University Issues
Support these via Dept. Goals
Need Top Down Support
Outcomes Support University Brand, Reputation and Revenue

Thanks!
Jessica Krywosa
Director of Web Communication
Suffolk University
@jesskry

Edu guru presentation

by Jess Krywosa on Mar 22, 2011

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