Design color theory

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Explanation and examples of color schemes.

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Design color theory

  1. 1. The Color WheelColors affect us in numerous ways, bothmentally and physically. A strong red color hasbeen shown to raise the blood pressure, whilea blue color has a calming effect.Being able to use colors consciously andharmoniously can help you create spectacularresults.
  2. 2. Warm and cool colorsThe color circle can be divided into warm andcool colors.Warm colors are vivid and energetic, and tendto advance in space.Cool colors give an impression of calm, andcreate a soothing impression.White, black and gray are considered to beneutral
  3. 3. Complementary color schemeColors that are opposite each other on thecolor wheel are considered to becomplementary colors (example: red andgreen).The high contrast of complementary colorscreates a vibrant look especially when used atfull saturation. This color scheme must bemanaged well so it is not jarring.Complementary color schemes are tricky touse in large doses, but work well when youwant something to stand out.
  4. 4. The edges of contrasting colors may seem to vibrate or move:FREAKY!
  5. 5. Analogous color schemeAnalogous color schemes use colors that arenext to each other on the color wheel. Theyusually match well and create serene andcomfortable designs.Analogous color schemes are often found innature and are harmonious and pleasing to theeye.
  6. 6. Monochromatic color scheme Shades and tints of one color
  7. 7. Triadic3 colors equally spaced on the color wheel.
  8. 8. Triadic example
  9. 9. Split complementaryTwo colors next to each other and one opposite (Complimentary)
  10. 10. Example of split complementary
  11. 11. Double Complimentary (or tetradic)2 sets of opposite colors
  12. 12. Example of double complementary

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