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Social Media 101- Getting Started

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Everything you wanted to know about getting started on Social Media, but were afraid to ask. …

Everything you wanted to know about getting started on Social Media, but were afraid to ask.
A general overview of Facebook, LinkedIn and Twitter. (Stats circa early Winter 2010)


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  • 1. (905) 947-8235 | www.insitefulweb.com Internet Success, in site
  • 2. (905) 947-8235 | www.insitefulweb.com Table of Contents
    • Facebook
    • Twitter
    • LinkedIn
    Internet Success, in site
  • 3. (905) 947-8235 | www.insitefulweb.com Facebook Internet Success, in site
  • 4. (905) 947-8235 | www.insitefulweb.com FACEBOOK
    • a social network for connecting people with friends, family, coworkers, or those with similar interests
    • started in 2004 as a closed community for college students
    • expanded beyond that to high schools, corporations, regional networks, or any user across the world. connect and share information in a variety of ways
    Internet Success, in site
  • 5. (905) 947-8235 | www.insitefulweb.com FACEBOOK Usage
    • More than 400 million active users
    • 50% of active users log on to FB in any given day
    • More than 35 million users update their status each day
    • More than 60 million status updates posted each day
    • More than 3 billion photos uploaded @ month
    • More than 5 billion pieces of content shared each week
    • More than 3.5 million events created each month
    • More than 3 million active Pages on Facebook
    • More than 1.5 million local businesses have active Pages on Facebook
    • More than 20 mil people become fans of Pages @ day
    • Pages have created more than 5.3 billion fans
    Internet Success, in site
  • 6. (905) 947-8235 | www.insitefulweb.com FACEBOOK Average User · Average user has 130 friends on the site · Average user sends 8 friend requests per month · Average user spends more than 55 min/day on Facebook · Average user clicks the Like button on 9 pieces of content each month · Average user writes 25 comments on Facebook content each month · Average user becomes a fan of 4 Pages @ month · Average user is invited to 3 events per month · Average user is a member of 13 groups Internet Success, in site
  • 7. (905) 947-8235 | www.insitefulweb.com International Growth for FACEBOOK
    • More than 70 translations available on the site
    • About 70% of Facebook users are outside the United States
    • Over 300,000 users helped translate the site through the translations application
    Internet Success, in site
  • 8. (905) 947-8235 | www.insitefulweb.com Top 20 FACEBOOK Usage by Country Internet Success, in site 34.1% 80.7% 3,066,180 Sweden 20 99.3% 367.5% 3,975,640 Malaysia 19 38.4% 164.2% 4,952,340 Venezuela 18 66.8% 403.8% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.9% 361.9% 5,799,520 Germany 15 20.2% 39.9% 5,808,020 Chile 14 78.5% 351.5% 6,505,040 Mexico 13 25.8% 99.4% 7,243,520 Colombia 12 50.6% 227.5% 7,387,120 Argentina 11 25.7% 75.8% 7,611,920 Australia 10 33.4% 196.7% 7,701,200 Spain 9 208.4% 2046.8% 8,387,560 Philippines 8 30% 137.6% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.6% 117% 14,290,700 France 5 126% 1536.7% 14,681,580 Indonesia 4 36.8% 113.6% 16,943,780 Turkey 3 20.9% 51.5% 22,625,300 UK 2 46.0% 140.8% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank
  • 9. (905) 947-8235 | www.insitefulweb.com Internet Success, in site
  • 10. (905) 947-8235 | www.insitefulweb.com Twitter Internet Success, in site
  • 11. (905) 947-8235 | www.insitefulweb.com TWITTER
    • 140 character microblog (think: a 1 sentence diary!), that allows you to share a thought or a link
    • Very mobile compatible
    • Send a short message to a bunch of people publicly
    • Send a short message to a specific person publicly
    • Send a short message to a specific person privately
    Internet Success, in site
  • 12. (905) 947-8235 | www.insitefulweb.com TWITTER Stats
    • 55% of Twitter users are female
    • 78% of users are Caucasian
    • 58% have no children under the age of 18
    • 58% have attended college/university
    • US Household income estimates for Twitter users:
    • 29% btwn $30-60k, 25% btwn $60-100k, & 26% over $100k
    • Men-15% more followers than women , Harvard study
    • Internationally, US accounted for 62% new Twitter users, UK 7%, Canada 5%
    • As of June 2009, From several studies
    Internet Success, in site
  • 13. (905) 947-8235 | www.insitefulweb.com TWITTER Most Popular Among Working Adults
    • the largest age group was 35-49 years old
    • nearly 3 million unique visitors= 42% the site’s audience
    • 62% visit from work only
    • 35% visit Twitter from home only
    • As of Feb 2009
    Internet Success, in site
  • 14. (905) 947-8235 | www.insitefulweb.com Unique Visitors to Twitter.com by Age Demographic Adults Internet Success, in site source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes 6.8 477,000 65+ 16.6 1,165,000 55+ 41.7 2,935,000 35 – 49 19.6 1,379,000 25 – 34 ** ** 18 – 24 3.6 250,000 2-17 Composition % Unique Audience Age Group
  • 15. (905) 947-8235 | www.insitefulweb.com Internet Success, in site
  • 16. (905) 947-8235 | www.insitefulweb.com A professional social networking site that allows registered users to maintain a list of contact details of people they know and trust in business. The "gated-access approach" (where contact with any professional requires either a pre-existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users. Internet Success, in site
  • 17. (905) 947-8235 | www.insitefulweb.com
    • This list of connections can then be used in a number of ways:
    • A contact network is built up consisting of their direct connections, the connections of each of their connections and also the connections of second degree connections. This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.
    • It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.
    Internet Success, in site
  • 18. (905) 947-8235 | www.insitefulweb.com LinkedIN Demographics
    • Average age: 41
    • Male: 64%
    • Household Income: $100K+ = 53%
    • Own Smart phone or PDA: 34%
    • College Grad/Post Grad: 80.1%
    • Business Decision Maker: 49%
    • Portfolio value of $250k+ = 24%
    • Job Titles: C-Level Exec/EVP/SVP– 14.3% Sr Mgmt - 16% Middle Management – 18%
    Internet Success, in site
  • 19. (905) 947-8235 | www.insitefulweb.com Evolution of Social Media Usage Internet Success, in site
  • 20. (905) 947-8235 | www.insitefulweb.com
    • Contact Us
        • Insiteful Solutions 610 Alden Road, Suite 109, Markham Email: [email_address]
        • Phone: (905) 947-8235
        • http:// ca.linkedin.com/in/jessjoss
    • http:// twitter.com/webdesignto (insiteful)
    • http://twitter.com/jessatinsiteful
    • http://www.facebook.com/pages/Insiteful-Solutions/117708261927
    • Blog: http://blog.insitefulweb.com/
    Internet Success, in site