How To Grow Your Business With Ecommerce


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How To Grow Your Business With Ecommerce

  1. 1. Growing Your Businesswith Ecommerce<br />
  2. 2. Jess Webb<br />CEO, Jessilicious Media International<br />Helping quirky entrepreneurs create an irresistible presence on Facebook<br />Complete web geek & passionate entrepreneur<br />
  3. 3. What is e-commerce?<br />Electronic Commerce:<br />consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks<br />
  4. 4. What can be sold online?<br />Tickets for live and virtual events<br />Digital products – ebooks, courses<br />Physical products – widgets, clothing<br />Large purchases – cars, boats<br />Services – design, coaching<br />Clients can pay invoices online<br />If you can think it, you can find a way to sell it online!<br />
  5. 5. What does e-commerce look like?<br />
  6. 6. E-commerce and me<br />How to Do I Get Started?<br />
  7. 7. What do you need to start?<br /><br />Easy and free to set up an account<br />You pay a transaction fee on any money you receive<br />Customers don’t have to have a Paypal account to purchase from you<br />You can be up and taking orders in just a few minutes<br />Customers can pay with their credit card, bank account or Paypal balance<br />Connects to your bank account so you can deposit your money<br />
  8. 8. Optional: Merchant account<br />You can opt to get your own merchant account with credit card processing, if you prefer<br />Many reputable companies online that offer this service<br />You don’t have to go through your bank<br />Google “merchant account” to see different companies and options<br />Customers can only pay with credit card<br />
  9. 9. Taking orders: Free Options<br />How Does it Work?<br />
  10. 10. Create your paypal button<br />Go to the “Merchant” tab in your Paypal account and create a new button<br />Fill in the details – price, title, thank you page URL, shipping, etc<br />Use any currency you want<br />Copy the button code and paste it onto your web page<br />Configure universal Shipping and Tax settings in the Profile section of Paypal<br />
  11. 11. Send an invoice<br />Give your customers the option to pay their invoices online<br />Set up an invoice in Paypal and send directly to your customer online<br />Customers can send payment to your email address through Paypal<br />Email them a link to make a payment<br />Use to create and manage your invoices (integrates with Paypal)<br />
  12. 12. Facebook Store<br />Have a store right in your Facebook Page<br />Integrates with Paypal<br />Configure shipping options<br />Simple and easy to set up<br />Offer a special price to fans and regular price to non-fans<br />VendorKart app is 100% free<br />
  13. 13. Taking orders: Paid Options<br />How Does it Work?<br />
  14. 14. Shopping Cart - $30-200+<br />Definition: Shopping cart software is software used in e-commerce to assist people making purchases online (source:<br />Paypal is a very simple shopping cart<br />Other carts still integrate with Paypal but give you easier management of all your products<br />Usually include email marketing, affiliate programs, reporting and other features to help you seamlessly run your business online<br />Copy and paste code into your website to add Buy Now buttons and links<br />
  15. 15. Online Stores - $5-100+<br />Hosted on someone else’s site<br />Monthly fee and/or percentage of sales<br />Integrate with Paypal or merchant account<br />Examples: Yahoo! Stores, Ebay Stores, Amazon Stores<br />You sell your products on their platform<br />Usually very easy to get set up and going<br />No code to install on your site, everything is on their site<br />
  16. 16. Beyond the sale<br />What Else Do I Need to Know?<br />
  17. 17. Delivery<br />If shipping, print labels and schedule a pickup online for FedEx, UPS & Canada Post<br />Update shopping cart with tracking info & automatically email to the customer<br />If digital, the shopping cart can redirect the customer to the web page where they can access the product<br />Shipping rates can be configured in any shopping cart so it is automatically added to any applicable orders<br />
  18. 18. Reporting & bookkeeping<br />Paypal – download history and reports<br />Shopping cart – download sales reports<br />Search for specific transactions by name, order amount, date, and other specifics<br />Limited access accounts so others can create and download reports for you<br />
  19. 19. Promotions & Sales<br />Most good shopping carts have the ability to do promotions and sales<br />Offer a discount on the whole cart, multiple items, or just one item<br />Set up coupon codes<br />Discounts can be in percentages or dollar amount<br />Set your coupons and discounts to expire on a certain date or after a certain number are sold<br />
  20. 20. Other Methods<br />More Ways to Accept Payment Online<br />
  21. 21. Email Money Transfer<br />Only a small fee to send a transfer<br />Instantly in your bank account<br />No credit card needed<br />Available from most major banks in their online banking website<br />
  22. 22. What’s Next?<br />If this is something you want to start using in your business…<br />Start small if it’s overwhelming, one step at a time. Focus on just signing up for Paypal, for example.<br />Any shopping cart or store will have a help center – use it when you need it!<br />Google is your best friend. Type in your question, click Search and you’ll have your answer in no time.<br />Get help. Hire someone or have your assistant do it for you.<br />
  23. 23. Any Questions?<br />Ask me anything!<br />If I don’t know the answer, I’ll find it for you!<br />