On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
How To Grow Your Business With EcommercePresentation Transcript
Growing Your Businesswith Ecommerce
Jess Webb CEO, Jessilicious Media International Helping quirky entrepreneurs create an irresistible presence on Facebook Complete web geek & passionate entrepreneur
What is e-commerce? Electronic Commerce: consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks
What can be sold online? Tickets for live and virtual events Digital products – ebooks, courses Physical products – widgets, clothing Large purchases – cars, boats Services – design, coaching Clients can pay invoices online If you can think it, you can find a way to sell it online!
What does e-commerce look like?
E-commerce and me How to Do I Get Started?
What do you need to start? Paypal.com Easy and free to set up an account You pay a transaction fee on any money you receive Customers don’t have to have a Paypal account to purchase from you You can be up and taking orders in just a few minutes Customers can pay with their credit card, bank account or Paypal balance Connects to your bank account so you can deposit your money
Optional: Merchant account You can opt to get your own merchant account with credit card processing, if you prefer Many reputable companies online that offer this service You don’t have to go through your bank Google “merchant account” to see different companies and options Customers can only pay with credit card
Taking orders: Free Options How Does it Work?
Create your paypal button Go to the “Merchant” tab in your Paypal account and create a new button Fill in the details – price, title, thank you page URL, shipping, etc Use any currency you want Copy the button code and paste it onto your web page Configure universal Shipping and Tax settings in the Profile section of Paypal
Send an invoice Give your customers the option to pay their invoices online Set up an invoice in Paypal and send directly to your customer online Customers can send payment to your email address through Paypal Email them a link to make a payment Use FreshBooks.com to create and manage your invoices (integrates with Paypal)
Facebook Store Have a store right in your Facebook Page Integrates with Paypal Configure shipping options Simple and easy to set up Offer a special price to fans and regular price to non-fans VendorKart app is 100% free
Taking orders: Paid Options How Does it Work?
Shopping Cart - $30-200+ Definition: Shopping cart software is software used in e-commerce to assist people making purchases online (source: wikipedia.org) Paypal is a very simple shopping cart Other carts still integrate with Paypal but give you easier management of all your products Usually include email marketing, affiliate programs, reporting and other features to help you seamlessly run your business online Copy and paste code into your website to add Buy Now buttons and links
Online Stores - $5-100+ Hosted on someone else’s site Monthly fee and/or percentage of sales Integrate with Paypal or merchant account Examples: Yahoo! Stores, Ebay Stores, Amazon Stores You sell your products on their platform Usually very easy to get set up and going No code to install on your site, everything is on their site
Beyond the sale What Else Do I Need to Know?
Delivery If shipping, print labels and schedule a pickup online for FedEx, UPS & Canada Post Update shopping cart with tracking info & automatically email to the customer If digital, the shopping cart can redirect the customer to the web page where they can access the product Shipping rates can be configured in any shopping cart so it is automatically added to any applicable orders
Reporting & bookkeeping Paypal – download history and reports Shopping cart – download sales reports Search for specific transactions by name, order amount, date, and other specifics Limited access accounts so others can create and download reports for you
Promotions & Sales Most good shopping carts have the ability to do promotions and sales Offer a discount on the whole cart, multiple items, or just one item Set up coupon codes Discounts can be in percentages or dollar amount Set your coupons and discounts to expire on a certain date or after a certain number are sold
Other Methods More Ways to Accept Payment Online
Email Money Transfer Only a small fee to send a transfer Instantly in your bank account No credit card needed Available from most major banks in their online banking website
What’s Next? If this is something you want to start using in your business… Start small if it’s overwhelming, one step at a time. Focus on just signing up for Paypal, for example. Any shopping cart or store will have a help center – use it when you need it! Google is your best friend. Type in your question, click Search and you’ll have your answer in no time. Get help. Hire someone or have your assistant do it for you.
Any Questions? Ask me anything! If I don’t know the answer, I’ll find it for you!