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Social Media Marketing- SoLoMo to Grow

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Social Media Marketing Tips to SoLoMo

Social Media Marketing Tips to SoLoMo

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Transcript

  • 1. 5-Steps toRelationship MarketingPlanTake ActionEngageBuildMeasureGo Back to step 1PlanActionEngageBuildMeasure
  • 2. Game ChangerSearch Engine OptimizationBe part of the conversationWhy Social Media?
  • 3. Marketing StrategyWho: Who is going to manage your profiles? Who is yourtarget audience?What: What do you want to accomplish? Set clear goals.Where: Know what social media platforms will assist inreaching your goals.How: Know your target audience.Why: What are you going to provide that keeps peoplecoming back?
  • 4. Be professionalYour profile is your businessComplete your profile fullyDon’t publish your profile until it’s completeAdd photos and linksMake sure you have a social media policy
  • 5. Be humanContent-Write to talk to your audience not atthem.Use the 4-E Checklist:EducateEngageExpertEntertain
  • 6. Be friendlyInteract with other pagesUse the @ symbolInteract with others to receive interactionShare photos and videosTag photosCreate a “hyper local” feelMake it FUN and Viral
  • 7. Be consistentRelationships require communicationSet a “theme” dayFitness FridayWhere’s Bolt Wednesdays | Where’s NathanShare to links on your website- Romantic Stories
  • 8. Be proactiveTurn fans into your marketing armyCreate special offers just for themRun contests to grow your pagesShare your social media links everywhereLinks on your website, business cards, brochures,commercials, email signature…EVERYWHERE!
  • 9. Be usefulMeasure analytics and tweak what isn’t workingTrack your ROISet up landing pages specifically for social mediaSpecial offers specifically for social media fansAsk referralsWork smarter not harder!
  • 10. Finishing ThoughtsIt’s not all “Fun and Facebook”Be willing to accept changeSocial Media is an ingredient not an entréeNOW Marketing Group- 877.380.6698