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This is a rough draft of our slide presentation for our third assignment in Strategic business management.

This is a rough draft of our slide presentation for our third assignment in Strategic business management.

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Manifestos slide draft Presentation Transcript

  • 1. Si-Heart Jessie Warfel & Shamar Williams Thursday, July 24, 14
  • 2. Love Music? ..... Love Si-Heart! Sirius XM radio to partner with iHeart Radio. A written letter of request sent to iHeart Radio increasing profits and customer base. Thursday, July 24, 14
  • 3. Company Overview a radio service that provides commercial music from every genre all day everyday. listen conveniently from anywhere home, office or car. more than 165 channels, 72 commercial free music stations, over 11 sports stations, 22 talk and entertainment channels, 15 news and issues, 9 traffic and weather and more. “Listen to everything, everywhere Thursday, July 24, 14
  • 4. Clear Channel contains 2 main media businesses. Clear channel provides a diverse array of advertising and marketing opportunities as well as entertainment services. Online and mobile services through I Heart Radio in the form of program syndication, traffic services, music research services and independent media representation. Cumulus Media is the second largest radio stations operator. Provide marketing solutions in 110 metropolitan areas introducing not just big corporations but small businesses as well. A listener base of 150 million consumers through radio, digital media, email and onsite promotions, customers build a secure brand and tap into $4 Trillion worth of spending power. 535 station and broadcast to 110 cities. Competition Thursday, July 24, 14
  • 5. Business Climate The Federal Communications Commission act of 1934 govern Sirius XM. Follow rules and regulations for using satellites Renew their licenses in a timely fashion. Thursday, July 24, 14
  • 6. Market Position Profit margins have been unsteady Signs of struggle in past. Last negative drop December of 2010. Thursday, July 24, 14
  • 7. Threats intense competition Struggling economy Licenses & Regulations Thursday, July 24, 14
  • 8. Strategy Thursday, July 24, 14
  • 9. Legal Factors Partnership, contracts will be made to protect both parties with salary, share profits, losses & financial accounting Register new Si-Heart Radio logo with uspto.gov (Trademark). Register a vendor’s license with Department of Taxation Thursday, July 24, 14
  • 10. Thursday, July 24, 14
  • 11. Thursday, July 24, 14
  • 12. Thursday, July 24, 14
  • 13. Year  One Date/Timeframe Event/Milestone July  12,  2014/1  day   Sirius  XM  Radio  builds  and  cap:vates  new  techniques  for  they’re  brand. July  13,  2014/1day Sirius  XM  Radio  develops  a  business  plan  to  enhance  their  consumer  radio  playlist  sta:ons.   July  14,  2014/2days Surveys  are  taking  on  the  new  business  venture.   July  17,  2014/1day Sirius  XM  Radio  writes  a  Four-­‐page  approval  leKer  for  considera:on. July  18,  2014/1day The  idea  and  business  plan  is  pithed  to  iHeart  Radio.   Year  Two Date/Timeframe Event/Milestone January  5,  2015/3  days iHeart  Radio  reviews  the  approval  leKer. January  9,  2015/1  day iHeart  Radio  agrees  to  partner  with  Sirius  XM  Radio.   January  10,  2015/2days The  brand  image  for  Sirius  XM  Radio/iHeart  Radio  Is  presented  publicly  with  a  new  logo. January  13,  2015/1day A  music  concert  occurs  to  help  fundraise  the  new  business  model. January  14,  2015/1day Sirius  XM  Radio  legally  partners  with  iHeart  Radio Year  Three Date/Timeframe Event/Milestone February  5,  2016/2  days Sirius  XM  Radio  and  iHeart  Radio  launches  they’re  first  official  website. February  8,  2016/2days Commercial  is  aired  on  MTV,  VH1  &  CMT  to  market  the  new  en:ty. February  11,  2016/1day Ribbon  is  cut  for  the  new  Sirius  XM  Radio/iHeart  Radio  building. February  12,  2016/2days The  company  is  franchised  and  opens  stores  around  the  U.S. February  15,  2016/1  day The  company  develops  a  commercial  radio  show  for  broadcas:ng. Thursday, July 24, 14
  • 14. Conclusion Thursday, July 24, 14